The relationship between MNCs’ strategies and executive staffing

2017 ◽  
Vol 25 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Sangeetha Lakshman ◽  
C. Lakshman ◽  
Christophe Estay
Keyword(s):  
International Business ◽  
Business Strategy ◽  
Global Strategy ◽  
Business Strategies ◽  
Future Research ◽  
Research Approach ◽  
Global Integration ◽  
Content Type ◽  
Managerial Implications ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship of business strategies with executive staffing of multinational companies (MNCs). Design/methodology/approach Based on in-depth interviews conducted with top executives of 22 MNCs’, the authors identify important connections between international business strategies and staffing orientation. The authors used the qualitative research approach of building theory from interviews; thus, creating theoretical propositions from empirical evidence. Findings The authors find that when the pressure for global integration is high, MNCs use more parent-country national (PCNs) (ethnocentric staffing) as against the use of host-country managers (HCNs) (polycentric staffing) when this pressure is low. Additionally, MNCs using a global strategy are more likely to use an ethnocentric staffing approach, those using a multi-domestic strategy use a polycentric approach and firms using transnational strategy adopt a mix of ethnocentric and polycentric approaches. Research limitations/implications Although the authors derive theoretical patterns based on rich qualitative data, their sample is relatively small and comprises mostly of French MNCs. Generalizability to a broader context is limited. However, the authors’ findings have critical implications for future research. Practical implications The authors’ findings provide critical managerial implications for MNCs in matching their HR strategies with business strategies. These are important for effective strategy implementation. Originality/value Although MNC staffing orientations have been studied for a long time, their relationship to international business strategies is still not clearly understood. The authors contribute to the literature by investigating the relationship between MNCs’ business strategy types with staffing orientations.

The intellectual core and structure of international business strategies (IBS)

2019 ◽  
Vol 29 (3) ◽  
pp. 180-206 ◽  
Author(s):  
Som Sekhar Bhattacharyya ◽  
Surabhi Verma
Keyword(s):  
International Business ◽  
Business Strategy ◽  
Foreign Market ◽  
Two Dimensions ◽  
Growth Strategy ◽  
Foreign Market Entry ◽  
Intellectual Structure ◽  
Business Strategies ◽  
Content Type ◽  
And Cluster Analysis

Purpose International Business Strategies (IBS) literature deliberated on the strategic planning and strategy implementation of home country firms in foreign markets. IBS had become a very potent growth strategy for firms. IBS as a body of knowledge had become substantial in the last few decades of research. To this end, and as a complex field of study, this paper aims to conceptually map this IBS literature. Hence, the purpose of this paper is to present a visual mapping of intellectual structure in two dimensions and to identify the subfields of IBS through co-citation analysis. Design/methodology/approach All the citation documents were included in the Web of Knowledge (WoK) database between the years 1993 and 2018. For the multivariate analysis, this study applied a sequence of statistical analyses including factor analysis, multidimensional scaling and cluster analysis. Through these techniques, this research study tried to summarize the condition and status of IBS research by classifying the IBS literature into four categories. Findings IBS literature has been classified into four categories, namely, evolutionary aspects of IBS; firm strategic objectives and IBS; institutional theory and IBS in emerging economies; and foreign market entry strategies for internationalization. Research limitations/implications Based upon the basis of the analysis of extant research in IBS, the current and future extension research topics have been presented. This would help future researchers to understand the white spots for undertaking research in future. Originality/value This was one of the very first studies that mapped the International Business Strategy literature and categorized IBS literature.

The Oxford Handbook of International Business

2009 ◽  
Keyword(s):  
South America ◽  
Human Resource ◽  
International Business ◽  
Multinational Enterprises ◽  
Relevant Literature ◽  
Multinational Enterprise ◽  
Transitional Economies ◽  
Business Strategies ◽  
The Political ◽  
Business Systems

The Oxford Handbook of International Business contain articles by distinguished scholars in the field of international business. The authors are all authorities on their chosen topics and have been active as leaders in the Academy of International Business. Their articles survey and synthesize relevant literature of recent years. The book is split into five major sections, providing comprehensive coverage of the following areas: the history and theory of the multinational enterprise; the political and policy environment of international business; strategies of multinational enterprises; the financial areas of the multinational enterprise (marketing, finance and accounting, Human Resource Management [HRM], and innovation); and business systems in Asia, South America, and the transitional economies.

scholarly journals Niche Markets and Small Business Strategies: Shifting the Focus of International Business Education

1970 ◽  
Vol 10 (2) ◽  
pp. 137-149
Author(s):  
Jack Scarborough
Keyword(s):  
Small Business ◽  
Multinational Corporations ◽  
International Business ◽  
Business Education ◽  
Small Businesses ◽  
Business Strategies ◽  
Niche Markets ◽  
Employment Opportunities ◽  
Teaching And Research ◽  
International Business Education

The purpose of this paper is to propose a shift in the emphasis of international businesseducation, both teaching and research, in favor of small and mid-sized firms. Two established,mutually reinforcing trends suggest the need for this shift; (a) the continuing role ofsmall business as the engine of innovation, and growth in output, export and employmentcreation, and (b) the continuing reluctance of many small businesses to explore exportopportunities. To the extent business education serves the nation, the economy as a whole,and our international competitiveness, and what promises to be an important avenue ofgrowth in employment opportunities for our students, we should be doing more to help smalland mid-sized businesses, and let the large, capital and job exporting multinational corporations(MNCs) fend more for themselves.

scholarly journals Strategi Meningkatkan Mutu Produk untuk Memasuki Pasar Internasional (Studi pada Batik Tulis Klasik Kampung Giriloyo, Imogiri, Bantul)

2016 ◽  
Vol 4 (1) ◽  
pp. 87-96
Author(s):  
Aftoni Sutanto
Keyword(s):  
International Business ◽  
Business Strategy ◽  
International Market ◽  
International Markets ◽  
Business Strategies ◽  
Descriptive Research ◽  
To Come ◽  
Quality Of Products ◽  
Selection Of

The purpose of this study to formulate international business strategies classical batik in Kampung Giriloyo, Imogiri to enter the international market. Methods This study used a qualitative approach with descriptive research. Selection of informants is the snowball method approach. In connection with the problems faced by classical batik artisans to improve the quality of products and markets its products in the international market, there are several strategies to overcome them. Improving product quality through the process of writing to the storage batik cloth batik perfect. Development of classical batik not only by producers but also must be supported by all stakeholders. Support is expected to come from the relevant agencies with policies to encourage the development of classical batik artisans. Support e-commerce facilitation of college related to the development of the international business strategy for a classical batik artisans acceleration phase transformation of traditional batik artisans towards modernization phase of the business. Keywords: Batik classic, international markets, Giriloyo

scholarly journals International Business Strategy in Selling Korean Pop Music: A Case Study of SM Entertainment

2017 ◽  
Vol 10 (2) ◽  
pp. 221
Author(s):  
Annisa Pratamasari
Keyword(s):  
South Korea ◽  
International Business ◽  
Business Strategy ◽  
Music Industry ◽  
Business Strategies ◽  
Pop Music ◽  
South Korean ◽  
Competitive Edge ◽  
Globalized World

In this paper, I argue that some entertainment companies of South Korea offer a distinctive business strategy in this globalized world; thus, they can widen their market share, increase profits, and sharpen their competitive edge. SM Entertainment,which is one of the Hallyu Wave pioneers in music industry, has showed its distinct way to succeed in the currently saturated market of idol groups in South Korea. Choosing Hallyu Wave from international business perspective as the main topic of this writing was due to its increasing importance in music industry and its growing influence in South Korean government policies. Therefore, I shall descriptively address the strategies formulated by SM Entertainment to compete in the domestic and international music industry from its way to groom their idol groups to its way to ‘sell’ them.This paper offers some business strategies of SM Entertainment of which some other companies could learn from; namely the distinct traineeship system, successful B2C strategy, and profitable B2B cooperation.

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