Tourism Marketing Managementin Small Island Nations: A Tale of Micro-Destinations: Stanley D. Reid and Laurel J. Reid

Pulau Kecil Gelasa merupakan daerah yang belum banyak diteliti. Pemetaan ekosistem di pulau kecil dilakukan dengan bantuan citra Advanced Land Observing Satellite (ALOS). Penelitian terdahulu diketahui bahwa ALOS memiliki kemampuan memetakan terumbu karang dan padang lamun di perairan dangkal serta mampu memetakan kerapatan penutupan vegetasi. Metode interpretasi citra menggunakan alogaritma indeks vegetasi pada citra ALOS yaitu NDVI (Normalized Difference Vegetation Index), serta pendekatan Lyzengga untuk mengkoreksi kolom perairan. Hasil penelitian didapatkan luasan Padang Lamun di perairan dangkal 41,99 Ha, luasan Terumbu Karang 125,57 Ha. Hasil NDVI di daratan/ pulau kecil Gelasa untuk Vegetasi Rapat seluas 47,62 Ha; luasan penutupan Vegetasi Sedang 105,86 Ha; dan penutupan Vegetasi Jarang adalah 34,24 Ha. Small Island Gelasa rarely studied. Mapping ecosystems on small islands with the image of Advanced Land Observing Satellite (ALOS). Previous research has found that ALOS has the ability to map coral reefs and seagrass beds in shallow water, and is able to map vegetation cover density. The method of image interpretation uses the vegetation index algorithm in the ALOS image, NDVI (Normalized Difference Vegetation Index), and the Lyzengga approach to correct the water column. The results of the study were obtained in the area of Seagrass Padang in the shallow waters of 41.99 ha, the area of coral reefs was 125.57 ha. NDVI results on land / small islands Gelasa for dense vegetation of 47.62 ha; area of Medium Vegetation coverage 105.86 Ha; and the coverage of Rare Vegetation is 34.24 Ha.

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Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v4i2.392 ◽

2016 ◽

Vol 4 (2) ◽

pp. 84-99 ◽

Cited By ~ 2

Author(s):

Evinc Dogan ◽

Goran Petkovic

Keyword(s):

Nation Branding ◽

Place Marketing ◽

Brand Positioning ◽

Country Branding ◽

Tourism Marketing ◽

Nation Brand ◽

Emerging Themes ◽

Tourism Organization ◽

The Impact ◽

People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning. The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

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