Chapter 7 describes the origins of the Chicago School and its successful projection into the hearts and minds of the global ruling class. Working chronologically, there is a description of how this program took root in Chicago and how some of its central figures, Friedman and Harberger, undertook a hemispheric campaign to capture both academic and government institutions. A history of the deregulation movement in the US and case studies of Mexico, Chile, Argentina, and Brazil highlight the breadth and depth of the campaign. The chapter closes in Europe where the neoliberal insurgency faced more-developed social states. Its success varied in Britain, France, and Germany.