Product strategies: Basic decisions and product planning

2008 ◽  
pp. 296-331
Keyword(s):  
Product Planning ◽  
Product Strategies

scholarly journals PENGARUH STRATEGI PRODUK TERHADAP DAYA SAING PRODUK AQUA DI KABUPATEN KARAWANG

BUANA ILMU ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 36-54
Author(s):  
Arif Abdillah ◽  
Ayu Oli Lumas ◽  
Citra Krisdayana ◽  
Dede Yulia
Keyword(s):  
Competitive Advantage ◽  
Bottled Water ◽  
Sustainable Competitive Advantage ◽  
Comprehensive Planning ◽  
Product Strategy ◽  
Product Planning ◽  
Water Companies ◽  
Product Strategies

Strategi produk adalah salah satu cara memenangkan keunggulan bersaing yang berkesinambungan baik itu untuk perusahaan yang memproduksi barang atau jasa. Strategi produk dapat dipandang sebagai salah satu dasar yang dipakai dalam menyusun perencanaan produk untuk perusahaan secara menyeluruh. Dipandang dari luasnya permasalahan yang ada dalam perusahaan, maka diperlukan adanya perencanaan yang menyeluruh untuk dijadikan pedoman bagi segmen perusahaan dalam menjalankan kegiatannya, alasan lain yang menununjukkan pentingnya strategi produk adalah semakin kerasnya persaingan perusahaan pada umumnya. Penelitian ini memiliki tujuan untuk: mendapat gambaran mengenai strategi produk untuk meningkatkan daya saing, dan untuk mengetahui seberapa efektif pelaksanaan strategi produk yang telah dilakukan. Penelitian ini dilakukan pada produk Aqua di Kecamatan Telukjambe Timur. Teknik pengumpulan data dengan wawancara, observasi dan juga dalam bentuk kuesioner. Hasil dari analisis efektifitas strategi produk menunjukkan adanya penurunan penjualan dari produk Aqua dan dijadikan sebagai acuan strategi produk dalam persaingan antar perusahaan AMDK. Kata Kunci: Strategi Produk, Daya Saing               Product strategy is one way to win a sustainable competitive advantage both for companies that produce goods or services. Product strategy can be seen as one of the bases used in preparing product planning for the company as a whole. Viewed from the extent of the problems that exist within the company, it is necessary to have comprehensive planning to be used as a guideline for the company segment in carrying out its activities, another reason that demonstrates the importance of product strategy is the increasing competition of companies in general. This study aims to: get an overview of product strategies to improve competitiveness, and to find out how effective the product strategy has been carried out. This research was conducted on Aqua products in the East Telukjambe District. The technique of collecting data is through interviews, observations and also in the form of questionnaires. The results of the analysis of the effectiveness of the product strategy indicate a decrease in sales of Aqua products and serve as a reference for product strategy in competition between bottled water companies. Keywords : Strategic Product, Competitiveness

EXPRESS: How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth

2021 ◽  
pp. 002224292110121
Author(s):  
Jonathan Z. Zhang ◽  
Chun-Wei Chang ◽  
Scott A. Neslin
Keyword(s):  
Customer Value ◽  
Experiential Learning Theory ◽  
Transaction Data ◽  
Online Purchases ◽  
Serial Mediation ◽  
Multi Method Approach ◽  
Product Strategies ◽  
Method Approach ◽  
Customer Development

We investigate the role of the physical store in today’s multichannel environment. We posit that one benefit of the store to the retailer is to enhance customer value by providing the physical engagement needed to purchase deep products – products that require ample inspection in order for customers to make an informed decision. Using a multi-method approach involving a Hidden Markov Model (HMM) of transaction data and two experiments, we find that buying deep products in the physical store transitions customers to the high-value state more than other product/channel combinations. Findings confirm the hypotheses derived from experiential learning theory (ELT). A moderated serial mediation test supports the ELT-based mechanism for translating physical engagement into customer value: Customers purchase a deep product from the physical store. They reflect on this physical engagement experience, which, because it is tangible, concrete, and multi-sensory, enables them to develop strong learnings about the retailer. This experiential knowledge precipitates repatronage and generalizes to future online purchases online in the same category and in adjacent categories, thus contributing to higher customer value. This research suggests multichannel retailers use a combination of right-channel and right-product strategies for customer development and provides implications for experiential retail designs.

Requirements Capture for Inclusive Design Resources and Tools

Volume 3 ◽  
2004 ◽  
Author(s):  
Hua Dong ◽  
P. John Clarkson ◽  
Simeon Keates
Keyword(s):  
Unmet Needs ◽  
Fundamental Problem ◽  
Inclusive Design ◽  
Planning Stage ◽  
Product Planning ◽  
The Past ◽  
Design Resources ◽  
User Data ◽  
Design Requirements ◽  
The Impact

In the past twenty years, a number of resources and tools to support inclusive design have been developed. However, the impact of these resources and tools on industry is not evident — few industrialists have been using them in practice. Investigations into industry have identified unmet needs, for example, the lack of appropriate user data relating to inclusive design. The fundamental problem is that few resources and tools have been developed based on rigorous requirements capture. In fact, many of them were developed only because the developers think the information could be useful. It is essential to prepare a detailed requirements list when clarifying the task at the product planning stage. This is also true for developing resources and tools for inclusive design. Requirements capture plays an important role in identifying real needs from users and developing appropriate methods of support for them. This paper starts with a survey of available resources and tools for inclusive design, and a discussion on their merits and deficiencies in respect to industry application. A number of methods are employed for the requirements capture for an inclusive design toolkit, which leads to a consistent result. An outline of the toolkit is also presented.

HOW PRODUCT STRATEGY IN THE MARKETING MIX IS AFFECTING THE GROWTH OF JUA KALI ENTERPRISES IN NORTH IMENTI SUB-COUNTY

2019 ◽  
Vol 4 (2) ◽  
pp. 70-78
Author(s):  
Gatobu Jackline Kanana ◽  
Dr. Paul Gichohi ◽  
Abel Moguche
Keyword(s):  
Pearson Correlation ◽  
Sampling Technique ◽  
Population Data ◽  
Small Enterprises ◽  
Product Strategy ◽  
Policy Practice ◽  
Competitive Edge ◽  
Descriptive Research ◽  
Product Strategies ◽  
Structured Questionnaire

Purpose: This study aim was to investigate the effect product strategy on the growth of jua kali Enterprise in North Imenti Sub County, Meru County. The study hypothesized that there is no significant relationship between product and growth of jua kali enterprises.Methodology: The study adopted a descriptive research design. The population comprised of one hundred and twenty eight (128) owner of jua kali enterprises operating within North Imenti Sub County, Meru County and registered by Micro and Small Enterprises Authority Kenya (MSEA-K). A stratified random sampling technique was used to select a sample of ninety seven (97) jua kali enterprises from the total population. Data was collected using a structured questionnaire after which mean and standard deviation were computed while Pearson Correlation, and linear regression done accordingly. Statistical Package for Social Sciences (SPSS) version 22 was used as a statistical tool.Results: The results indicated that there is growth in jua kali sector which is contributed by product strategy. The study established that product strategy affects growth of jua kali enterprises hence rejecting the hypothesis. It was therefore concluded that product strategy significantly affects SME’s growth.Contributions to policy, practice and theory: The study recommends that; SMEs should invest in their products to ensure they are of desirable quality in order to satisfy their customers and maintain a competitive edge. The study is valuable to entrepreneurs as they seek for better product strategies to grow their enterprises.

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