The philanthropic tradition and the national image

2021 ◽  
pp. 3-9
Author(s):  
Philip Seed
Keyword(s):  
2021 ◽  
Vol 37 (2) ◽  
pp. 190-201
Author(s):  
Sabine Hanke

This article examines the production and promotion of popular entertainments by the German Sarrasani Circus during the interwar period and how they were used to establish specific national narratives in Germany and Latin America. Focusing particularly on its engagement of Lakota performers, it argues that the Circus acted as an active negotiator of national concerns within and beyond Germany’s borders, and presented the group as ‘familiar natives’ in order to appeal to local and national ideas of Germanness. At the same time, it shows that the performers pursued their own interests in becoming international and cosmopolitan performers, thereby challenging the assimilation forced upon their traditions and culture by institutions in the United States. Finally, it demonstrates how foreign propaganda built on the Circus’s national image in Latin America to restore Germany’s international relations after the First World War. Sabine Hanke is a lecturer in Modern History at the University of Duisberg-Essen. Her research examines the German and British interwar circus. She was recently awarded her PhD in cultural history, from which this article has evolved, at the University of Sheffield. A chapter based on her research is scheduled for publication in Circus Histories and Theories, ed. Nisha P.R. and Melon Dilip (Oxford University Press).


2021 ◽  
Vol 13 (12) ◽  
pp. 6698
Author(s):  
Seongwon Yoon ◽  
Sungsoo Kim

Despite the increasing uptake of the term sustainable business model (SBM), the concept has mainly focused on business strategies. However, integrating the SBM into a longer-term and macroscopic framework would make it more sustainable. This article explored the SBM as a national strategy that operates beyond a corporate level. In this respect, the study examined the ways in which cultural and political perceptions of a nation can influence consumers’ choices. This article particularly examined the explanatory power of two ideational driving forces: perceptions of cultural heritage, and perceptions of politics and foreign relations. By assessing a dataset of the views of 223 African students studying in Korea, this study confirmed that national image meaningfully affects consumer behavior (intention to recommend). Furthermore, the study provided new evidence that cultural and political perceptions of a nation have a significantly positive effect on national image. It was also found that national image played a role as a mediating variable relating to cultural/political perceptions and intention to recommend. By extending the concept of the SBM to a national level, this article lays the foundation for a win–win situation between decision makers in both business and political sectors.


1991 ◽  
Vol 71 (4) ◽  
pp. 875
Author(s):  
John V. Lombardi ◽  
Winthrop R. Wright
Keyword(s):  

2016 ◽  
Vol 18 (1) ◽  
pp. 146-183 ◽  
Author(s):  
GEOFFREY JONES ◽  
ANDREW SPADAFORA

Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a natural resource endowment explanation. While previous literature has emphasized the efforts of the government and nongovernment organizations, this article demonstrates the critical role of small entrepreneurs in the co-creation of the industry. Making extensive use of oral history, the article explores the role of tour companies in drawing affluent Western ecotourists to the country, and of the creators of ecolodges and other forms of accommodation in providing them with somewhere to stay. Clustering created positive externalities, drawing new entrepreneurs into the industry who could also learn from knowledge spillovers. There were downsides to the new industry. The creation of the national image of a natural paradise enabled many businesses which were not environmentally sustainable to free ride on the green image.


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