Configuring Konfituerenburg: How Fixing the Nutcracker’s Trepak Helped Build the National Image

2021 ◽  
Vol 44 (1) ◽  
pp. 26-57
Author(s):  
Brynn Wein Shiovitz
Keyword(s):  
National Image

Performing National Identity in the Interwar Period: The Sarrasani Circus in Germany and Latin America

2021 ◽  
Vol 37 (2) ◽  
pp. 190-201
Author(s):  
Sabine Hanke
Keyword(s):  
Latin America ◽  
Cultural History ◽  
Interwar Period ◽  
The United States ◽  
National Narratives ◽  
National Image ◽  
Oxford University ◽  
The First World War ◽  
The University ◽  
First World

This article examines the production and promotion of popular entertainments by the German Sarrasani Circus during the interwar period and how they were used to establish specific national narratives in Germany and Latin America. Focusing particularly on its engagement of Lakota performers, it argues that the Circus acted as an active negotiator of national concerns within and beyond Germany’s borders, and presented the group as ‘familiar natives’ in order to appeal to local and national ideas of Germanness. At the same time, it shows that the performers pursued their own interests in becoming international and cosmopolitan performers, thereby challenging the assimilation forced upon their traditions and culture by institutions in the United States. Finally, it demonstrates how foreign propaganda built on the Circus’s national image in Latin America to restore Germany’s international relations after the First World War. Sabine Hanke is a lecturer in Modern History at the University of Duisberg-Essen. Her research examines the German and British interwar circus. She was recently awarded her PhD in cultural history, from which this article has evolved, at the University of Sheffield. A chapter based on her research is scheduled for publication in Circus Histories and Theories, ed. Nisha P.R. and Melon Dilip (Oxford University Press).

scholarly journals Towards a Korean Sustainable Business Model at National Level: The Influence of Cultural and Political Perceptions of National Image on Consumers’ Behavior

2021 ◽  
Vol 13 (12) ◽  
pp. 6698
Author(s):  
Seongwon Yoon ◽  
Sungsoo Kim
Keyword(s):  
Business Model ◽  
Foreign Relations ◽  
Driving Forces ◽  
Explanatory Power ◽  
National Level ◽  
Business Strategies ◽  
Sustainable Business ◽  
African Students ◽  
National Image ◽  
Political Perceptions

Despite the increasing uptake of the term sustainable business model (SBM), the concept has mainly focused on business strategies. However, integrating the SBM into a longer-term and macroscopic framework would make it more sustainable. This article explored the SBM as a national strategy that operates beyond a corporate level. In this respect, the study examined the ways in which cultural and political perceptions of a nation can influence consumers’ choices. This article particularly examined the explanatory power of two ideational driving forces: perceptions of cultural heritage, and perceptions of politics and foreign relations. By assessing a dataset of the views of 223 African students studying in Korea, this study confirmed that national image meaningfully affects consumer behavior (intention to recommend). Furthermore, the study provided new evidence that cultural and political perceptions of a nation have a significantly positive effect on national image. It was also found that national image played a role as a mediating variable relating to cultural/political perceptions and intention to recommend. By extending the concept of the SBM to a national level, this article lays the foundation for a win–win situation between decision makers in both business and political sectors.

Cafe con leche: Race, Class, and National Image in Venezuela.

1991 ◽  
Vol 71 (4) ◽  
pp. 875
Author(s):  
John V. Lombardi ◽  
Winthrop R. Wright
Keyword(s):  
National Image

scholarly journals Creating Ecotourism in Costa Rica, 1970–2000

2016 ◽  
Vol 18 (1) ◽  
pp. 146-183 ◽  
Author(s):  
GEOFFREY JONES ◽  
ANDREW SPADAFORA
Keyword(s):  
Costa Rica ◽  
Knowledge Spillovers ◽  
Critical Role ◽  
Environmentally Sustainable ◽  
National Image ◽  
Positive Externalities ◽  
Resource Endowment ◽  
The Government ◽  
New Industry

Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a natural resource endowment explanation. While previous literature has emphasized the efforts of the government and nongovernment organizations, this article demonstrates the critical role of small entrepreneurs in the co-creation of the industry. Making extensive use of oral history, the article explores the role of tour companies in drawing affluent Western ecotourists to the country, and of the creators of ecolodges and other forms of accommodation in providing them with somewhere to stay. Clustering created positive externalities, drawing new entrepreneurs into the industry who could also learn from knowledge spillovers. There were downsides to the new industry. The creation of the national image of a natural paradise enabled many businesses which were not environmentally sustainable to free ride on the green image.

Buying into Brand Borat: Kazakhstan's Cautious Embrace of Its Unwanted “Son”

Slavic Review ◽  
2008 ◽  
Vol 67 (1) ◽  
pp. 63-80 ◽  
Author(s):  
Robert A. Saunders
Keyword(s):  
Motion Picture ◽  
Analytical Tool ◽  
Nation Branding ◽  
Symbiotic Relationship ◽  
National Brand ◽  
The West ◽  
National Image ◽  
Challenges And Opportunities ◽  
Global Profile ◽  
The Government

Since 1991, the Eurasian republic of Kazakhstan has endeavored to build a recognizable and credible national brand as a resource-rich, multicultural, and stable outpost in an otherwise troubled region of the globe. It is therefore not surprising that Sacha Baron Cohen, the creator of die fictitious Kazakhstani reporter “Borat Sagdiyev,” touched a raw nerve with his parody of the country and its people as bigoted and backward. While the Borat satire is both grotesque and spurious, the success of the motion picture Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan has provided Kazakhstan with a precipitous increase in its global profile. Using the analytical tool of “nation branding,“ Robert A. Saunders discusses the challenges and opportunities the Borat film presented to the government of Kazakhstan. After some false starts, Kazakhstan has entered into a querulous but symbiotic relationship with Borat's creator to promote its own efforts to build a brand state and hone its national image in the west.

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