Del I. Hawkins, Roger J. Best and Charles M. Lillis (1987), The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis’, Journal o f the Academy o f Marketing Science, 15 (4), Winter, pp. 1-8
1987 ◽
Vol 15
(4)
◽
pp. 1-8
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Keyword(s):
2006 ◽
Vol 17
(11)
◽
pp. 1951-1975
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Keyword(s):
2017 ◽
Vol 45
(5-6)
◽
pp. 604-624
◽
Keyword(s):
2014 ◽
Vol 35
◽
pp. 29-43
◽
Keyword(s):