Sport and corporate partnerships

2018 ◽  
pp. 421-439
Author(s):  
Laura Cousens ◽  
Cheri L. Bradish
2020 ◽  
Vol 21 (3) ◽  
pp. 243-246
Author(s):  
Paul R. Sanberg ◽  
Karen J.L. Burg

Universities have long recognized the need to create pathways for ideas and new technologies to advance from academic labs to market; however, the decentralized and haphazard nature of American innovation means that some discoveries may be neglected. In order to more effectively address the issues with innovation, a research team led by Steven Currall produced a new framework in the book Organized Innovation: A Blueprint for Renewing America's Prosperity. Because of the current drive of universities to increase innovation, economic development, and corporate partnerships, we thought it was timely to revisit this book and offer commentary on its lessons for navigating these demands.


2015 ◽  
Vol 71 (3) ◽  
Author(s):  
Ulrike Kistner

This article examines the relation between the University of Pretoria and the City of Tshwane, outlining seven different kinds of relation as they have taken shape historically. The first type relation between the University and the City presented here, establishes correspondences in public architecture at the height of apartheid modernity, between structures marking and shaping political convergences. The second type of relation is premised on the walling in and fencing off of the University from the City; the Metro musings exhibition inaugurating the ‘Capital Cities’ project looks across the divides thus cemented, from within the confines of the University. The third type of relation is that of ‘Community Engagement’ culminating in the annual Mandela Day activities, impelled by ideas on the Developmental State featuring in the National Development Plan. In the fourth type of relation, corporate models of municipal governance find common cause with the corporate management styles of the University, expressed in corporate partnerships combining a ‘University of Excellence’ with ‘the African City of Excellence’. The strategies envisaged for social intervention emerging from this ‘partnership’ form a sixth type of relation between the University and the City. In the process of pitting property and law against poverty and lawlessness, new civic challenges are emerging for transformative constitutionalism and for the University. In both arenas, this article concludes, what is at stake is a seventh type of relation between the University and the City – outside of the ‘legal’-‘illegal’ distinction. For the University, in particular, this would entail a productive idea of ‘dissensus’.


Author(s):  
Lisa Rosser

Setting the historical context for this book, this chapter describes the recent history of civilian veteran employment, relaying how the high military veteran unemployment rate in 2010 generated concern and reactions from the government and the public and the private sectors. It then provides examples of how government and companies worked together to improve the employment situation of military veterans through legislation, corporate hiring programs, and corporate partnerships but faced limited success because too few companies were involved. The current situation of veteran employment and retention is outlined, with examples provided of why military veterans may choose to leave civilian employment and suggestions offered to address the issues veteran employees may have in their jobs so that employers can do a better job of retaining them in their workforces.


Author(s):  
Russell Walker ◽  
Mark Jeffery ◽  
Linus So ◽  
Sripad Sriram ◽  
Jon Nathanson ◽  
...  

By 2009 Netflix had all but trounced its traditional bricks-and-mortar competitors in the video rental industry. Since its founding in the late 1990s, the company had changed the face of the industry and threatened the existence of such entrenched giants as Blockbuster, in large part because of its easy-to-understand subscription model, policy of no late fees, and use of analytics to leverage customer data to provide a superior customer experience and grow its e-commerce media platform. Netflix's investment in data collection, IT systems, and advanced analytics such as proprietary data mining techniques and algorithms for customer and product matching played a crucial role in both its strategy and success. However, the explosive growth of the digital media market presents a serious challenge for Netflix's business going forward. How will its analytics, customer data, and customer interaction models play a role in the future of the digital media space? Will it be able to stand up to competition from more seasoned players in the digital market, such as Amazon and Apple? What position must Netflix take in order to successfully compete in this digital arena?To examine the benefits and risks of investment in analytical technology as a means for mining customer data for business insights. Students will develop a strategy position for Netflix's investment in technology and its digital media business. Students must also consider how new corporate partnerships and changes to the customer channel model will allow the company to prosper in the highly competitive digital space.


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