The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism

2016 ◽  
pp. 261-276
Keyword(s):  
Exploratory Study ◽  
Consumer Behaviour

scholarly journals Consumer socialization agents for young children: An exploratory study

2001 ◽  
Vol 4 (2) ◽  
pp. 274-285
Author(s):  
Ernest North ◽  
Brenda Poggio
Keyword(s):  
South Africa ◽  
South African ◽  
Exploratory Study ◽  
Consumer Behaviour ◽  
Primary School Children ◽  
Consumer Socialization ◽  
The Past ◽  
Buying Behaviour ◽  
Socialization Agents ◽  
Broad Overview

Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of children. The relevance of this topic to South African marketers suggests the need for research in this field. The purpose of this article is to report the findings of an exploratory study conducted to determine the role or influence of consumer socialization agents in the buying behaviour of primary school children, 9-11 years of age. A broad overview of the nature and processes of consumer socialization is provided, as well as of research conducted in this field over the past few decades. Some important marketing implications are also suggested.

scholarly journals CONSUMERS’ ATTITUDE TO THE AIR PASSENGER DUTY IN THE UK – AN EXPLORATORY STUDY

2018 ◽  
Vol 9 (2) ◽  
pp. 78-93
Author(s):  
Ema Tsvetanova ◽  
Neelu Seetaram
Keyword(s):  
Survey Data ◽  
Exploratory Study ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Air Travel ◽  
Depth Study ◽  
Travel Industry ◽  
The Uk ◽  
Travel Abroad

This paper explores British consumers’ knowledge, awareness, attitude and reaction to changes in the air passenger duty imposed on outbound air travel from the UK. Survey data were collected using an online survey. The key findings of this paper are that firstly, consumers are not aware of the amount of taxes they pay on air tickets and therefore, this may be limiting the ability for the taxes to influence behaviour. Secondly, increases in this tax will not discourage consumers to travel abroad but rather affect consumers’ intention to finance such an increase by either reducing their consumption on tourism related products at the destination or by reducing their consumption of other products in the UK. Thirdly, there is an asymmetry in the response of consumers’ reaction to increases in taxes as compared to reduction in taxes. These findings can form the basis for an in-depth study on consumer behaviour in the UK travel industry.

scholarly journals Personalised Content in Mobile Applications and Purchase Intentions: An Exploratory Study

2019 ◽  
Vol 5 (4) ◽  
pp. 13
Author(s):  
Kleopatra Konstantoulaki ◽  
Ioannis Rizomyliotis ◽  
Antigoni Papangelopoulou
Keyword(s):  
Mobile Applications ◽  
Exploratory Study ◽  
Mobile Application ◽  
Consumer Behaviour ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Structured Interviews ◽  
Privacy Paradox ◽  
The Uk

This study aims to examine how personalised content affects consumers’ purchase intentions in the mobile beauty shopping applications within the UK. Based on previous studies personalised content on mobile beauty applications influences consumer behaviour in terms of mobile application convenience, m-loyalty and emotions. In-depth semi-structured interviews were conducted with 12 females between the ages of 18-35 who live in the UK. According to the results, personalised content has a positive influence on both mobile convenience and m-loyalty while for emotions the influence is both positive and negative. Moreover, findings also suggested that the personalisation-privacy paradox can prevent consumers from making a purchase. The study provides suggestions towards m-retailers and managers in relation to m-commerce and beauty mobile applications. Findings also offer an insight with regards to how m-retailers can successfully incorporate personalised content to increase consumers’ retention and eventually their profitability.

Indian consumers’ behaviour during COVID 19: An Exploratory Study

2021 ◽  
pp. 215-220
Author(s):  
S Shyam Prasad ◽  
Pratikshya Praharaj
Keyword(s):  
Exploratory Study ◽  
Consumer Behaviour ◽  
Market Place ◽  
Foreign Companies ◽  
The World ◽  
Indian Consumers ◽  
Attractive Market

Time and again it is said that Indian consumers behave differently from the western or global customers. Since a pandamic like COVID 19 has force lockdowns restraining the customer all over the world the consumers have exhibited different behaviour other than the normal one. Consumers behaviour is shaped by their wants and hence the importance of understanding it. Many business face the challenge of understanding the consumers and their wants and hence the flounder at the market place. This is more apt in India for the foreign companies that try to market in India. Many big multinationals companies (MNCs) have struggled in India before they got the hold of the market. Further, India being a young country compared to other countries, it has become a attractive market. The success is evasive to those who fail to understand the Indian consumers. Somehow, the ethnocentric behaviour of MNCs have not augured well for them. Even though the consumer behaviour has been studied by researcher and scholars for long now, they mainly focused on the western customers. Only recently the scholars have had occasion to study Indian consumers. Hence, this study was undertaken with the intention of understanding the behaviour of Indian consumers during the pandemic.

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