Creating a Sustainable Mass Customization Business Model

2018 ◽  
pp. 29-40
Author(s):  
Frank Piller
Keyword(s):  
Business Model ◽  
Mass Customization

A computer-based participatory model for customization in the UAE housing market

2017 ◽  
Vol 30 (1) ◽  
pp. 17-29 ◽  
Author(s):  
Basem Eid Mohamed ◽  
Mohamed Elkaftangui ◽  
Sherine Farouk
Keyword(s):  
Housing Market ◽  
Business Model ◽  
Mass Customization ◽  
Logical Consequence ◽  
Real Estate Market ◽  
Design System ◽  
Configuration Model ◽  
Content Type ◽  
Profile Matching ◽  
Computer Based

Purpose The purpose of this paper is to propose a novel framework and a systematic group of methodologies for constructing a computer-based design system that could support homebuyers’ participation in the design of their dwellings in the UAE housing market. Design/methodology/approach In order to construct the framework, the paper first presents an overview of current applications of mass customization in the realm of architecture, with focus on successful models in North America. Second, the authors analyze the housing market in the UAE, focusing on challenges and opportunities. This leads to structuring the proposed advanced configuration system based on ideas of technology transfer from other industries. Finally, the profile matching model emerges as a logical consequence of the proposed advanced configuration model. Findings The analysis of the UAE real estate market reveals interesting growth that encourages application of cutting-edge technologies not just in construction methods, but also in new modes of integrating homebuyers in a participatory dialogue for a sustainable outcome. Within the study, the authors call for new roles, digital design and information management technologies can play to enable participatory design. Additionally, the authors propose a new business model that requires extensive studies of the market, and buyers/developers behavior. Research limitations/implications The framework proposed in this paper is considered generic and flexible. It raises various issues regarding its applicability, specifically with regard to market readiness. One of the first challenges is possibility of gathering precise data about the housing market in UAE to measure its size and readiness. Additionally, there are also challenges in finding focused developers and builders that are ready to engage in a dialog toward adopting mass customization as a business model. Practical implications Mass customization implies adopting a flexible, technology-oriented business model. This raises multiple implications: developing configuration systems, the number of design alternatives has to be limited to three or four options in order to avoid additional overhead cost; implementing a digital platform for customization requires investment in tools, systems, and accordingly operators. Higher cost associated with mass customization occur both in sales and customer interaction as well as in manufacturing; and conducting a financial framework for implementing the proposed system requires intensive market studies which is considered challenging. Originality/value The proposed framework derives its novelty by analyzing mass customization theories, technological enablers, various research endeavors in housing, and currently adopted online marketing and sales strategies in the UAE housing market. The implementation of the proposed system would represent a mile stone in the UAE housing market, being capable of redefining the process through which homebuyers, architect, and housing and developers communicate.

Surviving on the long tail: An empirical investigation of business model elements for mass customization

2020 ◽  
Vol 53 (4) ◽  
pp. 101886 ◽  
Author(s):  
Fabrizio Salvador ◽  
Frank T. Piller ◽  
Shivom Aggarwal
Keyword(s):  
Business Model ◽  
Mass Customization ◽  
Empirical Investigation ◽  
Long Tail

Business Model Literature Overview

2014 ◽  
pp. 79-130 ◽  
Author(s):  
Ales Novak
Keyword(s):  
Business Model ◽  
Financial Reporting ◽  
Business Models ◽  
Potential Role ◽  
Financial Instruments ◽  
Business Logic ◽  
Literature Overview ◽  
Ifrs 9 ◽  
Definition Of

The term ?business model' has recently attracted increased attention in the context of financial reporting and was formally introduced into the IFRS literature when IFRS 9 Financial Instruments was published in November 2009. However, IFRS 9 did not fully define the term ‘business model'. Furthermore, the literature on business models is quite diverse. It has been conducted in largely isolated fashion; therefore, no generally accepted definition of ?business model' has emerged. Therefore, a better understanding of the notion itself should be developed before further investigating its potential role within financial reporting. The aim of this paper is to highlight some of the perceived key themes and to identify other bases for grouping/organizing the literature based on business models. The contributions this paper makes to the literature are twofold: first, it complements previous review papers on business models; second, it contains a clear position on the distinction between the notions of the business model and strategy, which many authors identify as a key element in better explaining and communicating the notion of the business model. In this author's opinion, the term ‘strategy' is a dynamic and forward-looking notion, a sort of directional roadmap for future courses of action, whereas, ‘business model' is a more static notion, reflecting the conceptualisation of the company's underlying core business logic. The conclusion contains the author's thoughts on the role of the business model in financial reporting.

DISCIPLINA DE EMPREENDEDORISMO NA FORMAÇÃO DOS ALUNOS DE BIBLIOTECONOMIA E DOCUMENTAÇÃO DA UFS

2018 ◽  
Vol 1 (2) ◽  
pp. 189-195
Author(s):  
Marta Suzana Cabral Nunes ◽  
Augusto Cesar Vieira dos Santos ◽  
Sueli Maria Silva Pereira ◽  
Euder de Jesus Costa
Keyword(s):  
Business Model ◽  
Design Thinking ◽  
Business Model Canvas

Este trabalho visa apresentar a experiência da disciplina de Empreendedorismo na UFS como fator motivador do desenvolvimento de competências para o bibliotecário documentalista, onde participaram alunos do curso de Biblioteconomia e Documentação, dentre alunos de outros cursos. O tema do empreendedorismo tem sido debatido no campo profissional e apresenta-se como alternativa importante que permite aos profissionais desenvolver ações e estratégias inovadoras em sua atuação diária. Trata-se de um estudo que tem como principal mérito apresentar esse caso a fim de demonstrar que é possível, a partir de ações de extensão e da formação continuada, desenvolver competências empreendedoras nos futuros profissionais bibliotecários documentalistas, aplicando metodologias como o Ciclo de Aprendizagem Vivencial, o Business Model CANVAS, Design Thinking, e o Plano de Negócios. Ao todo participaram da disciplina 7 alunos do curso de Biblioteconomia e Documentação da UFS, que preencheram formulário eletrônico a fim de fornecer suas percepções sobre a aprendizagem obtida.

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