DIFERENTES ABORDAGENS DA METODOLOGIA CANVAS: UMA ANÁLISE COMPARATIVA PARA A CONTRIBUIÇÃO NO DESENVOLVIMENTO DE NEGÓCIOS

Empreendedorismo, inovação planejamento estratégico, marketing, são o carro chefe para a criação e administração de qualquer empresa ou projeto. Para tanto, neste artigo descreve-se como que essa estrutura pode ser compreendida, através de ferramentas que facilitam a visualização do negócio e, portanto, viabilizam decisões mais assertivas para um projeto de empreendimento. São apresentadas duas ferramentas utilizada para a estruturação de um negócio, o Business Model Canvas e o Brain Model Cavas, aplicadas na formatação de um projeto de treinamento para lideranças. Com a utilização destes instrumentos, fica evidente de contribuição do Brain Model Canvas para identificar e melhor conhecer o potencial consumidor, já o Business Model Canvas para a estruturação da proposta de valor do negócio como um tudo.

STRATEGI PEMASARAN BUAH NAGA DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC) DI PT.TRISNA NAGA ASIH KABUPATEN SUBANG

Penelitian ini bertujuan untuk merumuskan dan menyusun ide perencanaan bisnis yaitu strategi pemasaran buah naga dengan pendekatan Business Model Canvas (BMC) di PT Trisna Naga Asih, yang ditinjau berdasarkan 9 elemen Business Model Canvas. Jenis penelitian yang digunakan adalah penelitian deksriptif kualitatif dan kuantitatif. Data primer dan data sekunder yang diperlukan, dikumpulkan dengan teknik wawancara dan pencatatan. Hasil penelitian memberikan gambaran tentang kondisi bisnis PT Trisna Naga Asih saat ini dan beberapa rekomendasi yang disarankan dilihat dari perubahan 9 elemen yang terjadi Customer segments berupa perluasan pasar pada konsumen Jawa Barat, dengan menambahkan media website dalam proses kegiatan pemasaran pada Key Acitvites, penggunaan media sosial dan website pada Channels, mempermudah konsumen dalam mengakses informasi dan promosi produk pada Value Proposition, bertambahnya wadah untuk memberi infomasi dan promosi pada Customer Relationships, penambahan tenaga kerja pada Key Resources, penambahan serta peningkatan mitra pada Key Partenrships, peningkatan penjualan komoditas buah naga merah dan buah naga kuning pada Revenue Streams, adanya pembukuan keuangan yang digunakan yaitu analisis laba rugi dan R/C Ratio pada Cost Structure.

Research Support Services in Indonesian Academic Digital Libraries A Proposed Business Model and Prototype Design

Several studies have highlighted the critical role of academic digital libraries in providing research support services and improving research performance. Although several studies have discussed the value of realizing this role, a business model that can serve as a reference in carrying out this role is not yet available. This research aimed to propose a business model and a prototype design for Indonesia’s academic digital library for research support services. A focus group discussion was conducted involving nine experts to identify the key factors. They were then mapped onto a Business Model Canvas. The key activities in the business model guided the requirements gathering for developing a prototype. The requirements were obtained from the literature reviews with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method. The requirements were validated by interviewing library managers, research unit managers, and information technology managers. This research resulted in the academic digital library Business Model Canvas and the proposed prototype design, which consisted of a mobile application for member users and a back-office application to manage services by librarians. Further research on prototype implementation testing and the development of a successful implementation model is needed to strengthen this research.

BUSSINES MODEL CANVAS SEBAGAI ALTERNATIF STRATEGI BISNIS KERAJINAN SEDOTAN PURUN DI DESA TUMBANG NUSA, KECAMATAN JABIREN KABUPATEN PULANG PISAU

This study aims to analyze the business model of the purun straw craft business in Tumbang Nusa Village and determine the strategy for developing the purun straw craft business model in Tumbang Nusa Village with the Bussines Model Canvas (BMC) approach. Purun straws in Tumbang Nusa village. This study uses descriptive research methods to collect detailed actual information that describes existing symptoms, identifies problems or examines prevailing conditions and practices. The results of the research on the canvas model business mapping that have been carried out, it turns out that the customer segment of the purun straw craftsmen has been diversified into Bussines to Bussines and Bussines to Consumer customers with marketing reach in the cities of Palangkaraya, Jakarta and Bali. The revenue stream element from straw craftsmen is only in the form of selling straws. Furthermore, the main resources used are production equipment, human resources, capital, transportation and communication tools with key activities in the form of production and marketing activities. Meanwhile, the main partnership that keeps the business running is the Liaison and the government. The last element in the form of a cost structure contains fixed costs and variable costs. After getting information from the business model environment and SWOT analysis, the changes to the existing canvas business model are obtained. In order for the production process to run more efficiently, the use of appropriate technology is added through production mechanization, while for the main activity promotional activities are added. Researchers suggest craftsmen can implement improvement strategies on the Business Model Canvas elements that focus on five elements, namely, Customer segments, Channels, Customer relationships, Key activities and Key partners so that operational activities are expected to be more effective

PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DAN PEMBENTUKAN STRATEGI BUSINESS CANVAS PADA START UP ORGANIC MARKET DI KOTA SURABAYA

This study aims to analyze consumer preferences for organic food in Surabaya and recommend the strategic implications of using the Business Model Canvas to open organic food outlets. The research design was carried out with a quantitative descriptive method approach. The sampling method was carried out by judgmental sampling technique, with the criteria of the respondents were 100 consumers of organic products. In this study, the types of data collected were: primary data in the form of a questionnaire distributed to people who shop at organic food restaurants in Surabaya; secondary data, as the data or information obtained through literature studies, theories, and literature related to organic food, and the variables used are perceptions of lifestyle, perceptions of health, perceptions of environmental impacts and perceptions of the Greens community as independent variables. , and interest in buying organic products in Surabaya as the dependent variable.This research provides strategic implications of managerial strategies in the activity of organic food outlets to increase sales using a marketing strategy consisting of production, price, promotion, distribution and this strategy is useful for linking consumers in terms of quantity, quality, and balance that can provide better profitsKeyword : Organic product; Healthy Food; Greens Community; Business Model Canvas

Changes in Business Models Caused by Digital Transformation and the COVID-19 Pandemic and Possibilities of Their Measurement—Case Study

The COVID-19 pandemic has become a key event that has changed our lives. Businesses had to change their daily operations, and working from home has become the norm. Almost everyone who is working from home must use some type of digital technology. It is possible to say that business activities and business models have undergone some form of digital transformation due to the COVID-19 pandemic. Therefore, we chose a company that was affected by these changes, and the main goal of our research was the identification of how the digital transformation that was caused by the pandemic changed the business models of the selected company. Because the analyzed company is operating in the financial sector, this article is a case study. The basic activities and elements of the business models of the selected company, before and during the pandemic, were identified using the Business Model Canvas. We propose a set of key performance indicators (KPIs), based on the Balanced Scorecard, for measuring the newly identified activities and elements of the business models that arose in the company as a result of the COVID-19 pandemic. The knowledge gained in this article shows how the digital transformation changed the functioning of the selected company. The conclusions of this article are mainly for the companies that are considering their own digitalization, which contributes to the long-term sustainability of banking.

Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah

The purpose of this study was to see modern market development with the Franchise concept and in collaboration with third parties opens a partnership space in the management of Village Business Stores carried out by BUMDes managers. This study aims to analyze the implementation of the business strategy developed by BUMDes-Mart Berkah Jatimulyo Village, Pegajahan District, Serdang Bedagai Regency, using the business model canvas as a tool to identify existing business models. This research uses descriptive qualitative research methods, data collection techniques by conducting literature studies and research in the field. Data analysis was carried out by collecting data, reducing data, presenting data and drawing conclusions. The results obtained are in the form of a description of the nine elements in the business model consisting of customer segments, value proposition, customer relationships, customer segments, channels, revenue streams, cost structure, key activities, key resources, key partners. This business model will find out the weaknesses and strengths of a business that is being run and to find out what strategies can be implemented in the future. In addition to these aspects, the findings in this study are that there are factors that influence the business model canvas on BUMDes-Mart, namely in terms of market and financial segments.

Toward a Circular Economy in the Toy Industry: The Business Model of a Romanian Company

Nowadays, more and more business organizations are encouraged to find ways to produce high-quality products that are offered to users for their temporary enjoyment and then redistributed or sent to the next user pending. This is done without being conditioned to believe that we need to own something, use it for certain functions for a limited amount of time, and then throw it away. Toys are a perfect candidate for this approach. Given the lack of case studies explaining how companies can design and implement a circular economy in practice, especially in the toy industry, this study aimed to develop a case study based on Evertoys, a start-up operating in Romania, which is a country where the circular economy is only in an infancy phase. This study’s objective was to analyze this business model from the circular economy perspective. Regarding the methodology, the work followed the research strategy of the case study, which was developed by analyzing the opportunities and challenges of this toy-as-a-service model and taking into consideration the components of the Business Model Canvas. Our findings indicated the presence of driving factors, as well as barriers, in the implementation of circular economy practices.

STRATEGI PENGEMBANGAN BISNIS DENGAN PENDEKATAN BUSINESS MODEL CANVAS PADA CV GANTENG REVOLUTION

CV Ganteng Revolution merupakan industri rumahan yang bergerak dibidang pengolahan pangan. Salah satu produk yang dipasarkan adalah produk Semoet Ganteng. Semoet ganteng merupakan produk gula semut yang berkualitas dengan kemurnian 99%. Namun pada proses pemasarannya belum optimal. Untuk itu perusahaan perlu melakukan perumusan strategi dalam meningkatkan kesadaran masyarakat akan produk Semoet Ganteng. Business model canvas merupakan gambaran 9 elemen yang dapat menilai, dan mengubah model bisnis dalam bentuk 1 lembar kanvas atau kertas. Penelitian ini bertujuan untuk merancang strategi baru berdasarkan pendekatan business model canvas. Dari 9 elemen ini yang saling berhubungan yaitu customer segmen, value propositions, channels, customer relationship, revenue stream, key resources, key activities, key partnership, dan cost structure. Hasil penelitian ini menunjukkan penerapan strategi baru yang perlu ditambahkan pada beberapa elemen yaitu, channels dilakukan dengan pembuatan website dan memanfaatkan media sosial untuk promosi, promosi saat ini hanya dilakukan di akun Instagram @ganteng_organicofficial dengan pengikut sebanyak 1670 orang, kanal Youtube dengan 245 subscriber, pengikut Facebook sebanyak 70 orang, 764 orang yang melihat produk Semoet Ganteng pada akun Tokopedia, Shopee dengan pengikut 11 orang. Pada elemen customer relationship ditambah dengan pemberian voucher kepada pembeli, pembelian voucher ini senilai 50.000 diberlakukan untuk pembelian 10 karton, cost structure perlu ditambahkan biaya untuk membiayai pemasaran seperti biaya endorsement dan periklanan dimedia sosial.