3D Body Scanning as a Valuable Tool in a Mass Customization Business Model for the Clothing Industry

Author(s):  
Alexandra De Raeve ◽  
Joris Cools ◽  
Simona Vasile
1970 ◽  
Vol 17 (2) ◽  
pp. 160-167 ◽  
Author(s):  
Kristina ANCUTIENĖ ◽  
Dovilė SINKEVIČIŪTĖ

3D virtual representation of garment provides high potential for design, product development and marketing processes, especially in mass customization strategies implementation. Clothing industry rapidly turns to virtual simulation which not only presents realistic 3D view of garment but also simulates mechanical behaviour of materials. 3D CAD systems can be used to define strain distribution in virtual garment which describes garment fit without actually producing the garment. Strain and distance ease between body and garment depends not only upon body measurements and garment construction, but also on mechanical and structural properties of selected material. The aim of this research was to investigate virtual garment fit using "Modaris 3D Fit" (Lectra) software subjected to fabrics mechanical (tensile, bending, shear) and structural (composition, thickness, area density) properties investigating strain distribution in garment and distance ease between garment and human body. It was defined that for diagonal cut garments the highest influence upon garment fit has fabric tensile properties in weft direction. The highest influence is obtained at high distance ease and small strain values zones and at negative distance ease and high strain values zones. Therefore, presented method could be used for tight-fitted garments also for garments with draperies on purpose to investigate garment fit upon fabrics used.http://dx.doi.org/10.5755/j01.ms.17.2.486


2010 ◽  
Vol 139-141 ◽  
pp. 1535-1539
Author(s):  
Jian Xin Qiu ◽  
Yan Qiu Xu ◽  
Man Zhang

Use of digitization clothing technology, the customer demand information flow of mass customization for clothing industry was analyzed. The mathematical mapping ways which can be identified by system from these demands were proposed. Combination with three specific process of customization, design, production of mass customization for clothing industry, the information conversion technologies were studied, respectively, from customer demand to orders, from orders to design program ,and from design program to clothing . The customization system configuration in the clothing industry was designed on the basis of Web. The information conversion and systems integration were achieved by PDM.


2022 ◽  
Vol 14 (1) ◽  
pp. 509
Author(s):  
An Hai Ta ◽  
Leena Aarikka-Stenroos ◽  
Lauri Litovuo

The textile and clothing industry is undergoing a sustainability transition, pushing related businesses to adapt to circular economy (CE) models, such as recycling and reuse. This shift has been extensively studied from industry and business model perspectives, but we lack an understanding of the customer perspective, i.e., how circulated products, such as reused and recycled clothes are experienced among consumers. This understanding is crucial, as customer experience plays a significant role in the adoption of CE products. Therefore, we conducted a qualitative interview study to explore how consumer-customers experience recycled textiles and reused clothes. We used an established experience dimension model and mapped how the five dimensions of customer experience—sensory, affective, behavioral, cognitive, and social—present themselves in the sustainable clothing industry. The data comprised 16 qualitative semi-structured interviews analyzed with a coding framework built on the basis of customer experiences, customer values, and the CE business model literature. The results revealed that diverse sensory (e.g., scent), affective (e.g., pride and shame), behavioral (e.g., developing new decision-making rules), cognitive (e.g., learning and unlearning), and social (e.g., getting feedback from others and manifesting own values) aspects shape how consumers experience reused and recycled clothes. We also compared and analyzed the results of the reuse and redistribute model and the recycle model. Our study contributes to the literature of CE business models and customer experience by providing a structured map of diverse experiential triggers and outcomes from the five experiential dimensions, which together reveal how consumers experience circulated products of the clothing industry. These findings enhance our understanding of customers’ motivation to use recycled and reused products and adoption of CE products.


2021 ◽  
Vol 13 (5) ◽  
pp. 2654
Author(s):  
Sojung Lee ◽  
Siyeon Kim ◽  
Daeyoung Lim ◽  
Dong-Eun Kim ◽  
Wonyoung Jeong

According to recent trends, smart clothing products that can receive electromyography (EMG) signals during the wearer’s muscle activity are being developed and commercialized. On the other hand, there is a lack of knowledge on the way to specify the electrode locations on the clothing pattern. Accurately located EMG electrodes in the clothing support the reliability and usefulness of the products. Moreover, a systematic process to construct anatomically validated smart clothing digitally should be performed to facilitate the application of a mass-customized manufacturing system. The current study explored the EMG measurement locations of nine muscles and analyzed them in association with various anthropometric points and even postures based on the 3D body scan data. The results suggest that several line segments of the patterns can be substituted by size-dependent equations for the electrodes in place. As a final step, a customized pattern of a smart EMG suit was developed virtually. The current study proposes a methodology to develop body-size dependent equations and patterns of a smart EMG suit with well-located electrodes using 3D scan data. These results suggest ways to produce smart EMG suits in response to impending automation and mass customization of the clothing manufacturing system.


2017 ◽  
Vol 30 (1) ◽  
pp. 17-29 ◽  
Author(s):  
Basem Eid Mohamed ◽  
Mohamed Elkaftangui ◽  
Sherine Farouk

Purpose The purpose of this paper is to propose a novel framework and a systematic group of methodologies for constructing a computer-based design system that could support homebuyers’ participation in the design of their dwellings in the UAE housing market. Design/methodology/approach In order to construct the framework, the paper first presents an overview of current applications of mass customization in the realm of architecture, with focus on successful models in North America. Second, the authors analyze the housing market in the UAE, focusing on challenges and opportunities. This leads to structuring the proposed advanced configuration system based on ideas of technology transfer from other industries. Finally, the profile matching model emerges as a logical consequence of the proposed advanced configuration model. Findings The analysis of the UAE real estate market reveals interesting growth that encourages application of cutting-edge technologies not just in construction methods, but also in new modes of integrating homebuyers in a participatory dialogue for a sustainable outcome. Within the study, the authors call for new roles, digital design and information management technologies can play to enable participatory design. Additionally, the authors propose a new business model that requires extensive studies of the market, and buyers/developers behavior. Research limitations/implications The framework proposed in this paper is considered generic and flexible. It raises various issues regarding its applicability, specifically with regard to market readiness. One of the first challenges is possibility of gathering precise data about the housing market in UAE to measure its size and readiness. Additionally, there are also challenges in finding focused developers and builders that are ready to engage in a dialog toward adopting mass customization as a business model. Practical implications Mass customization implies adopting a flexible, technology-oriented business model. This raises multiple implications: developing configuration systems, the number of design alternatives has to be limited to three or four options in order to avoid additional overhead cost; implementing a digital platform for customization requires investment in tools, systems, and accordingly operators. Higher cost associated with mass customization occur both in sales and customer interaction as well as in manufacturing; and conducting a financial framework for implementing the proposed system requires intensive market studies which is considered challenging. Originality/value The proposed framework derives its novelty by analyzing mass customization theories, technological enablers, various research endeavors in housing, and currently adopted online marketing and sales strategies in the UAE housing market. The implementation of the proposed system would represent a mile stone in the UAE housing market, being capable of redefining the process through which homebuyers, architect, and housing and developers communicate.


2020 ◽  
Vol 53 (4) ◽  
pp. 101886 ◽  
Author(s):  
Fabrizio Salvador ◽  
Frank T. Piller ◽  
Shivom Aggarwal

2020 ◽  
Vol 90 (17-18) ◽  
pp. 1906-1930
Author(s):  
Jae-Min Sohn ◽  
Sojung Lee ◽  
Dong-Eun Kim

The purpose of this study was to explore the potential for mass customization with fit and size issues using 3D technology in men's jacket development. The study tested a fit mass customization process that employed 3D body scanning and 3D virtual simulation technology and the results are summarized as follows. First, the fit evaluation for the final virtual jacket was improved from the first virtual jacket. Second, during the virtual jacket evaluation process, the participants made various requests to change the fit of their virtual jacket. The large-size group made more requests for alterations to their virtual jackets than the medium- and small-size groups. Third, the study underlines certain improvements needed before the technology can be used for apparel mass customization. The chest circumference, back width, and sleeve length of the real jacket each tended to be slightly tighter or shorter than that of the virtual jacket. Fourth, the study suggests that the jacket made from the mass customization process was satisfactory to potential male consumers, as the actual jacket from the mass customization scenario in this study was evaluated as being better than a ready-to-wear jacket. 3D technology is identified as an innovative tool for future tailors and the menswear industry, particularly aimed at young male consumers. The current study shows the potential for the use of this technology for menswear development.


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