Entrepreneurial orientation in small firms: a qualitative exploration in the context of an emerging economy

Author(s):  
Hajer Zarrouk ◽  
Laura Galloway ◽  
Mohamed Sherif ◽  
Elarbi Elkaroui ◽  
Anas Al Mulla
2011 ◽  
Vol 6 (2) ◽  
pp. 99
Author(s):  
Maria Pampa Kumalaningrum

This study examined the effect of entrepreneurial orientation on profitability in small business mediated by market orientation. Entrepreneurial orientation reflects the degree to which firms’ growth objectives are driven bythe identification and exploitation of untapped market opportunities. Market orientation reflects the degree to which firms’ strategic market planning is driven by customer and competitor intelligence.Data was processed with Structural Equation Modeling using AMOS  program. The results showed that Entre-preneurial orientation has an direct effect onmarket orientation and indirect effect on profitability mediated by market orientation. The results suggest, at least in small firms, entrepreneurial orientation complements market orientation by instilling an opportunistic culture that impacts the firm’s profitability.Keywords:market orientation, entrepreneurial orientation, and profitability.


2014 ◽  
Vol 52 (8) ◽  
pp. 1516-1532 ◽  
Author(s):  
Ana Maria Moreno ◽  
Jose A. Zarrias ◽  
Jose L. Barbero

Purpose – The purpose of this paper is to investigate the effect of predictors of growth (entrepreneurial orientation (EO) and environmental hostility) and growth itself on small-firm volatility. The objective is to find out: first, whether growth and volatility possess a similar nature; second, what are the predictors of small-firm volatility. Design/methodology/approach – Questionnaire data were collected from CEOs of 433 Spanish small firms (<500 employees) who provided qualitative as well as quantitative information. Findings – The authors find that some of the predictors on growth can also be used to predict firm volatility. Specifically, the authors find that firm volatility is influenced by EO and environmental hostility. Growth also influences firm volatility. The authors also find a strong interaction effect of growth and firm size on firm volatility. The authors conclude that although growth and firm volatility are related concepts, they are different. Originality/value – Growth has concentrated small-firm research during the last 20 years. However, during the last few years, the environment has become very dynamic and small firms need research helping them to deal with such dynamism. There are few studies on firm-level volatility. The research helps understand more the determinants of small-firm volatility.


2015 ◽  
Vol 8 (1) ◽  
pp. 85 ◽  
Author(s):  
Juha Soininen ◽  
Kaisu Puumalainen ◽  
Helena Sjögrén ◽  
Pasi Syrjä ◽  
Chris Richter

2014 ◽  
Vol 22 (7) ◽  
pp. 631-656 ◽  
Author(s):  
Valerie Lindsay ◽  
Nicholas Ashill ◽  
Banjo Roxas ◽  
Antong Victorio

TEM Journal ◽  
2021 ◽  
pp. 1307-1313
Author(s):  
Janka Betáková ◽  
Małgorzata Okreglicka ◽  
Katarína Havierniková

Many research studies indicate differences in the activities of small enterprises run by female and male entrepreneurs. These differences also apply to shaping entrepreneurial orientation. The main aim of the paper is to identify the entrepreneurial orientation in dimensions of autonomy, innovation, risk-taking, different level of proactivity, and competitive aggressiveness in relation to the gender of the entrepreneurs. This paper presents the results of a survey conducted among 220 small enterprises in Poland. The research showed a similar level of entrepreneurial orientation in the observed dimensions and the positive correlation between entrepreneurial orientation and the economic performance of enterprises in both studied groups.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanjay Chaudhary ◽  
Deepak Sangroya ◽  
Elisa Arrigo ◽  
Giuseppe Cappiello

PurposeIn this study, the authors examine the influence of market orientation on small firms' performance. The authors theorize that the association between market orientation and small firm performance provides an incomplete picture in a competitive environment. The application of configuration approach which involves simultaneous consideration of market orientation, strategic flexibility and competition intensity is crucial to examine driver of firm performance.Design/methodology/approachThe sample of the research study consists of 272 small firms from an emerging economy, India. Ordinary least squares regression has been used to investigate the hypothesized relationships.FindingsThe authors noted that the three-way interaction between market orientation, strategic flexibility and competition intensity elucidates variance in small firm performance over and above a contingency model and a direct relationship.Research limitations/implicationsThe findings contribute to the existing literature by exhibiting the effect of market orientation on firm performance. The configuration model suggests that small firms can outperform competitors in a lower competitive environment if they have high market orientation and high strategic flexibility investment. To leverage market opportunities and achieve better firm performance, small firms’ owners should analyze the usefulness of current capabilities in a changing competitive environment concurrently and align market orientation to those conditions.Originality/valueThe strategic management and marketing literature suggests that relationship between market orientation and performance is ambiguous. The findings offer insights to managers regarding the appropriate use of strategic flexibility in leveraging the benefits of market orientation in a highly competitive environment. Furthermore, by collecting data from the context of an emerging economy, India, the authors attempt to strengthen the applicability of market orientation in different contexts.


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