Marketing diversity in the corporate workplace

Author(s):  
Leslie Levin
Keyword(s):  
2012 ◽  
Vol 02 (03) ◽  
pp. 289-292 ◽  
Author(s):  
Xiaobing Zhang ◽  
Zewei Zhang

2004 ◽  
Vol 9 (2) ◽  
pp. 136-145 ◽  
Author(s):  
Kerryn Colen ◽  
Roslyn Petelin

Collaborative writing is pervasive in the contemporary corporate workplace. North American research reports that nine out of ten business professionals produce some of their documents as part of a team. As workplace writers seek to meet the business goals of their employers, and further their own careers, they require sophisticated skills in joining with other writers to collaboratively produce documents. Taking advantage of the benefits, and meeting the challenges of this demand, requires corporate and academic communities to collaborate: to address gaps in the knowledge about collaborative writing and to train and develop competent collaborative writers.


2005 ◽  
Vol 9 (1) ◽  
pp. 33-42 ◽  
Author(s):  
Danny Shiem-Shin Then

The creation of suitable workplace environment to support employees in performing their tasks is becoming a key issue for many organisations faced with constant change. Numerous workplace strategies have evolved in recent years to provide for convenience and flexibility, as well as functionality and privacy. Problems usually arise at the implementation stage where organisation culture and practices often run counter to the need for innovation strategies. This paper contents that the creation of enabling workplace requires a proactive property management model that integrate real estate provision and facilities services management. The value contribution of real estate assets can only be optimised when the property/facilities professional takes on the responsibility of continuously providing appropriate facility solutions to business challenges. An essential prerequisite is the role of property/facilities management as the custodian and enabler of the corporate workplace environment. The focus of the research was to provide a business perspective to the role of real estate assets(property) in supporting the fulfilment of corporate business plans. Based a comprehensive survey of published literature and a series of in‐depth interviews of corporate real estate/property/facilities managers, an integrating resources management framework was developed to model the nature of interactions between strategic business planning and facility operations in an organisational setting.


Author(s):  
An Interview by Mark Laver

This interview with Dr. Keith Sawyer, the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina, Chapel Hill, explores the possibilities for creativity and diversity in the corporate workplace. Such collaborative innovation debunks the traditional structure of the corporation. Interviewer Dr. Mark Laver guides the conversation through the hurdles that pose an obstruction to this optimistic outlook. Drs. Sawyer and Laver work through issues such as the skeptical observation that corporations may capitalize upon creativity to reify their self-serving structures and the phallogocentric conception of genius that creativity entails.


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