Personas creation using Google Analytics

2021 ◽  
Vol 16 (4) ◽  
pp. 26-33
Author(s):  
Miroslav Reiter ◽  
Ondrej Čupka ◽  
Andrej Miklošík

This case study investigates how a marketing persona may be created with the use of data gathered by cookies and with the use of Google Analytics. The data gathered originates from the largest IT e-learning platform VITA. The basis of our research was measurement in the Google Analytics tool and the WooCommerce plug-in within the WordPress content management system. Our case study shows how a marketing persona may be created and recommends that once such a persona is created it needs to be validated repeatedly with data on real customers before it may be used for marketing purposes.

Author(s):  
Sarah Robbins ◽  
Debra Engel

This case study examines the use of committees to develop a Web content management system in an academic library. It explains the process undertaken at the University of Oklahoma Libraries (libraries.ou.edu) to move from an HTML to a database-driven Web site and the issues involved with using committees to steer such projects. Creating a framework where librarians use locally developed content management tools to control Web site content while the systems office retains control of the presentation of content is also discussed. Another aspect of the case study includes the evolution of Web committees in the organization, the development of a system-wide philosophy, and the gradual acceptance of the Web site as a service that demands continual attention. The authors hope readers will benefit from these experiences when implementing similar projects.


2019 ◽  
Vol 4 (2) ◽  
pp. 118
Author(s):  
Umi Pratiwi

Most of physics teachers in Purworejo Regency use conventional teaching media. This is due to the lack of understanding and information about the latest It-based teaching media. They need new breakthroughs and methods to improve the quality of physics learning, especially those related to the development of teaching media. Therefore CMS (Content Management System) web exe and Arduino-based training needs analysis are conducted for Purworejo Regency physics teachers. This effort are tested by research descriptions are by giving questionnaires to respondents. The results showed that Purworejo district physics teachers needed continuous and periodic training with guided monitoring and needed training related to the latest IT-based teaching media such as e learning and microcontroller-based teaching media such as Arduino.


Author(s):  
Jean-Éric Pelet ◽  
Marlene A. Pratt ◽  
Stéphane Fauvy

MOOCs (Massive Open Online Courses) have gained popularity for e-learning purposes. Effectiveness of a MOOC depends on the platform interface design and management, which should create student cohesiveness and optimize collaboration. A MOOC prototype was developed and e-learning applications were pilot-tested for one semester with a total of 160 students from graduate courses in a French business school. Students used a mobile supported e-learning environment and reported their experiences through the writing of a synthesis, the building of a CMS (Content Management System) and the elaboration of a content curation system.


2016 ◽  
Vol 1 (1) ◽  
pp. 22-28
Author(s):  
Andi Imam Machmud ◽  
Henny Henny

Tujuan penelitian ini dilakukan untuk mengetahui pembuatan e-learning try out ujian nasional SMA dengan menggunakan CMS Moodle. Metode pengumpulan data yang dilakukan dalam penelitian ini adalah observasi,wawancara dan Kepustakaan untuk memudahkan mendapatkan informasi mengenai e-learning try out ujian nasional SMA. Metode yang digunakan dalam pembuatan aplikasi ini adalah dengan mengikuti prinsip CMS (Content Management System) dimana terdapat siswa dan Administrator/guru. siswa orang yang dapat mengakses materi ataupun kuis yang ada pada elearning dan melihat informasi umum yang di tampilkan di dalam e-learning tersebut. Sedangkan Administrator/guru adalah Orang yang memegang akses penuh dimana administrator/guru dapat menambah/merubah bahkan menghapus content elearning dan sebagainya. Hasil penelitian yang diperoleh adalah sebuah program e-learning tryout yang memudahkan dalam siswa SMK dalam menyelesaikan soal-soal ujian dan dapat dilakukan kapan saja dengan mudah dan hanya mendaftar pada website E-learning ini


2018 ◽  
Vol 57 (1) ◽  
pp. 15-26
Author(s):  
Caitlin Pate ◽  
Aimee Spangler ◽  
Nikki Strawn ◽  
Ray Pastore

Author(s):  
Ekaterina Tkacheva

Goals and ways for building the web-site of a RAS Library for Natural Sciences department are reviewed from the viewpoint of end users and librarians. Proved and efficient approaches are offered, the choice of WordBress content management system is justified, related specific problems of the research libraries working within the RAS Library for natural Sciences system are examined. As a case study of the Main Botanical Gardens Library, the contents, structure and functionality of the www-site model are examined in detail.


Author(s):  
Mukta Goyal ◽  
Rajalakshmi Krishnamurthi

This chapter explores a novel learning content management system. This chapter presents a novel system based on integration of voice authentication, face recognition technique, and signature of a person to recognize in e-learning system. Voice-based authentication, face recognition, and signature of a person is most widely used to authenticate human identity. The main concern in an e-learning system is to demotivate unknown users from taking the examination in place of the learner. Different techniques have been introduced to stop this fraud if any unknown person wants to imitate person's identity. In order to avoid the fraudulent handling of e-learning systems, the authentication based on voice recognition is discussed as one of the efficient techniques in literature.


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