TV Home Shopping and Women’s Labor Show Hosts and Neoliberal Consumer Culture

2021 ◽  
Vol 110 ◽  
pp. 75-104
Author(s):  
Sohyun Lee ◽  
Eunmi Jang
Keyword(s):  
Consumer Culture ◽  
Women's Labor ◽  
Home Shopping

scholarly journals Spark Joy? Compulsory Happiness and the Feminist Politics of Decluttering

2019 ◽  
Vol 11 (3-4) ◽  
pp. 534-550
Author(s):  
Laurie Ouellette
Keyword(s):  
Consumer Culture ◽  
Daily Life ◽  
Well Being ◽  
Women's Work ◽  
Feminist Scholarship ◽  
Women's Labor ◽  
Lifestyle Choice ◽  
Feminist Politics ◽  
The Family ◽  
Cultural Anxieties

This essay analyzes the Marie Kondo brand as a set of neoliberal techniques for managing cultural anxieties around over-consumption, clutter and the family. Drawing from critical discussions of consumer culture and waste, as well as feminist scholarship on compulsory happiness and women’s labor in the home, it argues that Marie Kondo’s “joyful” approach to “tidying up” presents pared-down, curated consumption as a lifestyle choice that depends on women’s work, even as it promises to mitigate the stresses of daily life and facilitate greater well-being.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

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