The Projected Images of a Thrift Store Chain in Japan

Being thrifty and frugal has become a distinct lifestyle choice. An insightful knowledge about thrifty and frugal consumers on the demand side has been revealed by previous studies. However, related issues on the supply side have largely been neglected. Therefore, this study aims to examine the projection of the thrift store images. By analyzing interviews displayed on public websites with the director and staff of Treasure Factory, a big thrift store chain in Japan, this study has revealed that the company is actively projecting its images. Among seven images, Treasure Factory is especially focusing on products, purchase processes and distribution channels (place), and customer benefits (psychology). The remaining images (prices, promotion, customers or people, and partnerships) are less emphasized but still harmoniously synchronize with and support the main images. Implications for the theory behind thrift stores and for the actual management of them are discussed based on these findings.

Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action

As the bottled water market is projected to grow continuously worldwide, so is the plastic waste that pollutes the environment. The beverage industry’s marketing campaigns have played an important role in sustaining the popularity of bottled water. Social science theory-based empirical research examining how consumers make bottled water consumption decisions remains limited. To help fill this literature gap, the current study tested a conceptual framework to explore the influence of trust in bottled water advertising and perceived product knowledge on consumer beliefs about bottled water, in conjunction with theory of reasoned action. The study surveyed a sample of college students in the U.S. (N = 445). Findings showed that greater trust in bottled water advertising as well as more false knowledge and less factual knowledge were significantly related to consumer beliefs about bottled water’s product content and image. Furthermore, more favorable cognitive beliefs, affective beliefs, attitude and perceived subjective norms toward bottled water consumption were positively related to purchase intention. To reduce bottled water purchase among young adults, it would be beneficial to utilize marketing strategies to popularize and normalize carrying a reusable water bottle as an environmentally friendly habit and a preferred lifestyle choice.

Value Co-Creation Model of Halal Logistics Services

Increasing consumer awareness to provide halal assurance in the supply chain process happens in Muslim countries and non-Muslim countries. Kosher products become a symbol for food safety, quality assurance, and lifestyle choice due to the strict requirements, thereby reducing the risk of contamination of the disease. This led to the increase of demands of halal logistics services to implement the halal concepts in logistics processes. One of the obstacles faced by the companies is a lack of understanding of how the halal concept is applied in accordance with the role of each company in the supply chain. This paper illustrates the value co-creation model using several supply chains for Fast-moving consumer goods (FMCG), cosmetics, fashion, and pharmaceuticals to provide value for customers and all parties that guarantee halal concepts throughout the activities of the supply chains. Business model and the adaptation in operational planning for a transportation company as halal logistics services are also developed in this paper by including segregation process, packaging, cleaning process, halal labeling, and halal documentation to ensure standard halal assurance are distinguished from activities in the general logistics process.

More than a ‘lifestyle’ choice? Does a patient's use of alcohol affect professionals' perceptions of harm and safeguarding responsibilities when it comes to self-neglect? A case study in alcohol-related liver disease

Alcohol-related liver disease (ARLD) is the leading cause of liver disease in the UK, with hospital admissions and deaths continuing to rise. Using a case study that demonstrates a familiar presentation, we consider the challenges and complexities of safeguarding in a patient with alcohol use disorder (AUD) and ARLD, with particular regard to self-neglect. Self-neglect can be a subjective and contentious subject, and, in patients with AUD, it may be interpreted as a lifestyle choice. Hepatology nurses often have regular contact and longstanding relationships with this patient group and thus, as part of the multidisciplinary team, have the potential to play an important role in recognising and escalating safeguarding concerns.

MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE

Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data. Findings – social marketing impact on consumers choice for healthy lifestyle is determined not only by the social mar- keting, but also the consumer personality itself and the influence of the external environment on consumer. Research limitations – validation of the novel developed model dedicated for the measurement of social marketing impact on consumers choice for healthy lifestyle should be further validated with quantitative research methods. Practical implications – the application of the model will enable marketing specialists to determine the contents and other situational details of social marketing for consumers to choose healthy lifestyle and products related to it. Originality/Value – the value of the model is determined by its novel attitude to social marketing in parallel with other factors affecting consumer behaviour.

Rebel and Tribe

This chapter explores how worldschoolers cope with loneliness, homesickness, and unrootedness on the road by creating new kinds of community. As the children, especially teenagers, crave connection with their peers, parents reconcile their competing desires for individual freedom and a sense of belonging by seeking out what worldschoolers call a “tribe of rebels.” In contrast to the isolating effects of the “new individualism” that pervades late modern society, worldschoolers establish a “new togetherness” in communities that are mobile and mediated, temporary and intermittent, intentional, curated, and commodified. The chapter argues that even though these communities provide a source of communal belonging, they are essentially a lifestyle choice whose primary purpose is to support worldschoolers in their individualized pursuit of freedom. The “come-and-go” sociality that worldschoolers demonstrate in these communities also offers some insight into the kinds of social skills their children are learning, things like collaborating in diverse and temporary teams, maintaining nomadic friendships, and sustaining social relations through mediated channels. These are the kinds of competencies children will need to navigate their social and professional lives in a mobile future.

Effect of a nurse-led lifestyle choice and coaching intervention on systolic blood pressure among type 2 diabetic patients with a high atherosclerotic cardiovascular risk: study protocol for a cluster-randomized trial

Background More than 50% of patients with type 2 diabetes have hypertension in Uganda. Diabetic patients with elevated systolic blood pressure experience higher all-cause mortality and cardiovascular events compared with normotensive diabetic individuals, hence escalating resource utilization and cost of care. The aim of this study is to determine the effect of a nurse-led lifestyle choice and coaching intervention on systolic blood pressure among type 2 diabetic patients with a high atherosclerotic cardiovascular risk. Methods This is a cluster-randomized study comprising two arms (intervention and non-intervention—control arm) with four clusters per arm with 388 diabetic patients with a high predicted 10-year atherosclerotic cardiovascular risk. The study will be implemented in 8 health facilities in Uganda. The intervention arm will employ a nurse-led lifestyle choice and coaching intervention. Within the intervention, nurses will be trained to provide structured health education, protocol-based hypertension management, and general atherosclerotic cardiovascular risk factor management, 24-h phone calls, and 2-monthly text messaging. The control group will be constituted by the usual care. The primary outcome measure is the mean difference in systolic blood pressure between the intervention and usual care groups after 6 months. The study is designed to have an 80% statistical power to detect an 8.5-mmHg mean reduction in systolic blood pressure from baseline to 6 months. The unit of analysis for the primary outcome is the individual participants. To monitor the effect of within-cluster correlation, generalized estimating equations will be used to assess the changes over time in systolic blood pressure as a continuous variable. Discussion The data generated from this trial will inform change in the policy of shifting task of screening of hypertension and atherosclerotic cardiovascular disease from doctors to nurses. Trial registration Pan African Trials Registry PACTR 202001916873358. Registered on 6 October 2019

Sober Rebels or Good Consumer-Citizens? Anti-Consumption and the ‘Enterprising Self’ in Early Sobriety

Former drinkers in the UK are required to negotiate sobriety in a society that positions consumption (of alcohol but also more widely) as an important part of identity formation. A refusal to consume risks positioning the self outside of the established neoliberal order, particularly as traditional models of sobriety and ‘recovery’ position the non-drinker as diseased or flawed. As drinking rates decline across western contexts and new movements celebrating sobriety as a positive ‘lifestyle choice’ proliferate, this article will highlight ways in which sober women rework elements of traditional recovery models in order to construct an ‘enterprising self’ who remains a good consumer-citizen despite – or indeed because of – their refusal to drink. In doing so, this article enhances our understandings of the ways in which neoliberal notions of a successful, enterprising self can be incorporated into (re)constructions of the self and identity by ‘anti-consumers’ more widely.