Influence Of Demographic Variables On Choice Of Media

GIS Business ◽  
2020 ◽  
Vol 15 (1) ◽  
pp. 415-424
Author(s):  
Sugandha Shekhar Thakur ◽  
Dr Sachin Sinha ◽  
Dr Deepti Sinha
Keyword(s):  
Employment Status ◽  
Demographic Variables ◽  
The Public ◽  
Emerging Media ◽  
Economic Background ◽  
The Common ◽  
Media Habits ◽  
Education And Employment ◽  
The Masses ◽  
Immense Potential

Media is considered to be the fourth pillar of democracy. Mass media in particular has immense potential to shape the attitudes of the common masses. With the passage of time, media is becoming an all-powerful engine of social change. It plays the role a catalyst in churning the minds of the masses. It would not be an exaggeration to say that the news items brought to the knowledge of the public pay a strong role in creating a mandate. People have varied choices when it comes to their media habits. They are greatly influenced by their socio-economic background and educational exposure. This paper aims to identify the influence of demographic variables like gender, age, education and employment status on the choice of media.  The paper also highlights the current and emerging media habits of people.

Factors Influencing Utilisation of Maternal Healthcare Services: Womens Perception

2015 ◽  
Vol 4 (1and2) ◽  
Author(s):  
Gyanvati
Keyword(s):  
Healthcare Services ◽  
Maternal Healthcare ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Economic Background ◽  
Newborn Child

This paper analyses the factors affecting for utilization of maternal healthcare services. Following is the section wise description of the paper. Firstly, the paper looks into socio-economic background of women. Secondly, the paper focuses on usage of maternal healthcare services by women. Thirdly, the paper also traces the factors affecting for usage of maternal healthcare services. Lastly, the paper concludes and suggests by emphasizing the significance of proper utilization of maternal healthcare services that it leads to better health of mother and their newborn child.

Economic Background of the Anglo-Spanish War of 1762

1946 ◽  
Vol 18 (1) ◽  
pp. 22-36 ◽  
Author(s):  
Allan Christelow
Keyword(s):  
Economic Background

scholarly journals Analyzing Properties of Air as a natural refrigerant using MCDM methodology

2021 ◽  
Vol 1059 (1) ◽  
pp. 012040
Author(s):  
Mohammed Hameeduddin Haqqani ◽  
Mohammed Azizuddin ◽  
Syed Shuibul Qarnain ◽  
S. Bathrinath
Keyword(s):  
Natural Refrigerant
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