AMELIORATION OF DECLINE STAGE: AS ENGINE OF CONSUMABLE PRODUCTS IN A DIGITIZED WORLD

The study scrutinized amelioration of decline stage: as engine of consumable products in a digitized world. Problem situation is the in ability of a firm’s management to monitor its product life cycle. The specific objective examined on how to re-introduce as engine of consumable products in a digitized world among others. Research question is to what extent does a firm’s management re-introduces as engine of consumable products in a digitized world among others. Research hypothesis is there is no significant relationship between a declined consumable products and re-introduction as engine of consumable products in a digitized world among others. Review of related literature looked inward at product life cycle, theory of product life cycle propounded by Vernon (1979) and empirical review. Survey research design was utilized. Area of study was relief market Obodoukwu Road, Onitsha. Population of the study was intermediaries of beverage products. The sample size was 62, but 50 copies of questionnaire were used and duly filled. Two point likert scale of questioning was adopted. The study found out that applying and embarking on promotional activities and sales promotional tools would always project a product before prospects and consumers as a product brand that would never get to decline stage. The study concluded that for a product brand to remain in the field of sales and complete effectively among competitors, the firm’s management will always be conversant with the situation of product life cycle. The study recommended that the firm’s management should embark on re-introduction, innovation and awareness creation among others.