scholarly journals Cross-cultural Adaptation among Chinese Students in Japan: Rice-wheat Cultural Differences

2019 ◽  
Vol 83 (0) ◽  
pp. 3C-014-3C-014
Author(s):  
Qianqian Wang
Keyword(s):  
Cultural Differences ◽  
Cultural Adaptation ◽  
Chinese Students ◽  
Cross Cultural ◽  
Cross Cultural Adaptation

Cross-cultural impact on financial companies’ online brand personality

2019 ◽  
Vol 37 (5) ◽  
pp. 482-496 ◽  
Author(s):  
Xingsong Shi ◽  
Xiaohui Shan
Keyword(s):  
Financial Performance ◽  
Cultural Differences ◽  
Cultural Adaptation ◽  
Brand Personality ◽  
Online Communication ◽  
Cross Cultural ◽  
Corporate Communication ◽  
Content Type ◽  
Cross Cultural Adaptation ◽  
Content Analyses

Purpose The purpose of this paper is to investigate Chinese and American financial companies’ distinct brand personality indicators shown through culturally based linguistic features online. The potential correlation between culturally oriented brand personalities and companies’ financial performance is also examined. Design/methodology/approach This study employs computerized content analyses to examine the cross-cultural differences among 28 American and Chinese financial companies’ online communication based on Aaker’s brand personality framework. Findings The findings reveal that despite some similarities, there are significant differences between the frequencies and patterns of brand personality indicators on American and Chinese websites, which demonstrate the connection between the companies’ linguistic preferences with their different cultural backgrounds. It also proves that there could be significant relationship between financial companies’ corporate brand (CB) personality expressions and their financial performance, and US financial companies’ revenues are more closely correlated with brand personality dimensions than Chinese companies’. Practical implications The necessity for cross-cultural adaptation of CB personality is verified in this study. Chinese international companies may have a big room to improve their online corporate communication. Similarly, foreign companies who intend to enter into Chinese market may think about laying emphasis on their personality indicators of competence in their online corporate communication. Originality/value This research is among the first to utilize a corpus-based analytical tool to conduct content analyses of financial companies’ online brand personalities, in addition to empirically validate the correlations between companies’ brand personality indicators and financial performance. The study enriches the literature on online marketing communication, draws attention to the connection between cultural differences and linguistic preferences in CB personality construction and emphasizes the importance of making appropriate cross-cultural adaptation in online corporate communication.

scholarly journals Influencing Factors of Cross-cultural Adaptation Process of Chinese Students Studying in the Upper Northern Thai Universities

2019 ◽  
Vol 10 (1) ◽  
pp. 65-74
Author(s):  
Sun Kang ◽  
Pradtana Yossuck ◽  
Chalermchai Panyadee ◽  
Bongkochmas Ek-lem
Keyword(s):  
Influencing Factors ◽  
Cultural Adaptation ◽  
Chinese Students ◽  
Northern Region ◽  
Cross Cultural ◽  
Primary Data ◽  
Adaptation Process ◽  
Five Dimensions ◽  
Cross Cultural Adaptation ◽  
The Cross

Abstract With the development of China’s ‘One Belt and One Road’(OBOR) Initiative, many Chinese students have chosen Thai universities for foreign study in recent years. As usual, problems of cross-cultural adaptation becoming the primary issues they encounter during their stay in Thailand. Based on a survey of 314 Chinese undergraduates studying at eight universities in the upper northern region of Thailand, this study analyzed the influencing factors of the cross-cultural adaptation process of these Chinese students. It tested the Young Yun Kim’s structure model, which contains six dimensions of determining aspects on international students’ cross-cultural adaptation process. A quantitative research method was applied in this article by using a structured questionnaire as a tool to collect primary data. The data analysis was conducted by using Pearson’s Correlation Coefficient and Multiple Regressions. The findings indicated that five dimensions, i.e., Communication Competence (CC), Host Social Communication (HSC), Intercultural Transformation (IT), Environment (EN), and Predisposition (PR) are significant determining aspects for the cross-cultural adaptation process of Chinese students. Furthermore, nine influencing factors out of these five dimensions had significant positive impacts on the cross-cultural adaptation process. Therefore they are considered as the main influencing factors.

scholarly journals How Chinese Students’ Travel Constraints Influence Their Travel Intentions in Thailand: Moderating Role of Cross-Cultural Adaptation

2021 ◽  
Vol 13 (4) ◽  
pp. 1665
Author(s):  
Jehn-Yih Wong ◽  
Cheng-Yi Kuo
Keyword(s):  
Cultural Adaptation ◽  
Chinese Students ◽  
Cross Cultural ◽  
Moderating Effect ◽  
Structural Constraints ◽  
Cross Cultural Adaptation ◽  
Travel Constraints ◽  
The Relationship ◽  
Moderating Role

This study clarified the controversial travel constraints in the tourism literature and test the moderating role of cross-cultural adaptation (CCA) on the relationship between travel constraints and travel intention. In this study, 897 questionnaires were collected from Chinese students studying in Thailand. Structural equation modeling was adopted to test the proposed model, and the moderating effect of CCA was examined via multigroup analysis. Results demonstrated that interpersonal constraints positively influenced students’ travel intentions, whereas intrapersonal and structural constraints negatively affected such intentions. A significant moderating effect of CCA was also observed in the relationship between “interpersonal constraints and travel intentions” and “structural constraints and travel intentions”. Theoretical and practical implications for academics and practitioners in tourism and education management are provided.

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