scholarly journals How Chinese Students’ Travel Constraints Influence Their Travel Intentions in Thailand: Moderating Role of Cross-Cultural Adaptation

2021 ◽  
Vol 13 (4) ◽  
pp. 1665
Author(s):  
Jehn-Yih Wong ◽  
Cheng-Yi Kuo
Keyword(s):  
Cultural Adaptation ◽  
Chinese Students ◽  
Cross Cultural ◽  
Moderating Effect ◽  
Structural Constraints ◽  
Cross Cultural Adaptation ◽  
Travel Constraints ◽  
The Relationship ◽  
Moderating Role

This study clarified the controversial travel constraints in the tourism literature and test the moderating role of cross-cultural adaptation (CCA) on the relationship between travel constraints and travel intention. In this study, 897 questionnaires were collected from Chinese students studying in Thailand. Structural equation modeling was adopted to test the proposed model, and the moderating effect of CCA was examined via multigroup analysis. Results demonstrated that interpersonal constraints positively influenced students’ travel intentions, whereas intrapersonal and structural constraints negatively affected such intentions. A significant moderating effect of CCA was also observed in the relationship between “interpersonal constraints and travel intentions” and “structural constraints and travel intentions”. Theoretical and practical implications for academics and practitioners in tourism and education management are provided.

Cross-Cultural Adaptation: The Impact of Online Social Support and the Role of Gender

2015 ◽  
Vol 43 (1) ◽  
pp. 111-121 ◽  
Author(s):  
Jian Wang ◽  
Jian-Zhong Hong ◽  
Zhong-Ling Pi
Keyword(s):  
Social Support ◽  
International Students ◽  
Cultural Adaptation ◽  
Psychological Adaptation ◽  
Cross Cultural ◽  
Moderating Effect ◽  
Online Social Support ◽  
Cross Cultural Adaptation ◽  
The Impact ◽  
The Relationship

We examined the impact of online social support on cross-cultural adaptation, and the moderating effect of gender in the relationship between online social support and cross-cultural adaptation. Data were collected from 454 international students in China using the Psychological Adaptation Questionnaire, the Socio-Cultural Adaptation Scale, and the Online Social Support Scale. The results showed that: (a) online social support had a positive impact on both the psychological and sociocultural adaptation of the international students, and (b) compared with the men, the impact of online social support on psychological adaptation was more significant for the women, showing that gender moderated this relationship. However, the same moderating effect of gender was not found in the relationship between online social support and sociocultural adaptation.

Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis

2021 ◽  
pp. 097215092110103
Author(s):  
Yadvinder Parmar ◽  
Bikram Jit Singh Mann
Keyword(s):  
Sampling Method ◽  
Process Analysis ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Parasocial Interaction ◽  
Conditional Process Analysis ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Moderating Role

This article aims to empirically examine the mediating impact of consumer’s parasocial interaction on the relationship between celebrity images on the consumer’s purchase intentions. It aims to empirically investigate the moderating role of celebrity liking in the formation of consumer’s parasocial interaction. Four different versions of self-administered questionnaire using different celebrities as a stimulus were developed. Data were collected from 484 respondents. Quota cum judgemental sampling method was used for the study. The findings show that parasocial interaction mediates the relationship between celebrity images and purchase intentions. It also reveals positive moderating effect of celebrity liking. It has significant implications for marketers and academicians.

Impact of Bloggers' Privacy Exposure on Blog Trust

2021 ◽  
Vol 17 (3) ◽  
pp. 54-68
Author(s):  
Kaouther Jridi ◽  
Amel Chaabouni ◽  
Fatma Bakini ◽  
Mabehej Chater
Keyword(s):  
Structural Equation ◽  
Communication Strategies ◽  
Moderating Effect ◽  
Private Life ◽  
Equation Method ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

This research aims to put into perspective the impact of exposing a blogger's private life over confidence which concerns the blog and the moderating role of the implication towards the category of the product. The collection of data is conducted among 320 members of the blog "streetstyletunisia," a fashion and beauty blog. The structural equation method based on the AMOS approach has been used to analyze the data. The results show the positive effect of honesty, a dimension of exposing a blogger's privacy over confidence concerning the blog, but disproving the impact of the blogger's intentionality over trust. This research confirms the moderating effect of involvement with the category of fashion and beauty product on the relationship between the perceived exposure of the blogger's private life and trust in the blog. This research can be interesting to marketers, as they need to partner with honest bloggers who reveal their privacy in order to influence amateurs and inspire trust in them and therefore embrace new communication strategies.

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