Digital discourse and customer communication

2022 ◽  
Keyword(s):  
Digital Discourse

Reframing (inner) terror: A digital discourse-based approach to evidential repositioning of reader reactions towards visual reframing

2021 ◽  
Author(s):  
Elena Domínguez-Romero
Keyword(s):  
Present Article ◽  
Object Oriented ◽  
Digital Discourse ◽  
Visual Markers ◽  
Selection Of

The present article claims that the British public opinion’s repositioning towards inner terror after the 2017 Westminster attacks was (i) affected by the visual reframing of an original viral press photograph of the attacks targeting a Muslim passerby as an inner terrorist and (ii) linguistically expressed through the use of ‘look’ object-oriented visual markers of evidentiality in written digital discourse. To support this claim, British readers’ commentaries on a selection of online opinion articles reframing inner terror into terror through the use of reframed press photographs will be taken as the corpus of analysis. The ultimate aim of the article is to unveil the British readers’ reactions to the reframed photographs of the attacks as linguistically expressed through their use of ‘look’ object-oriented repositioning strategies of visual evidentiality in order to analyse the repositioning process.

Mediatizing Sex

2019 ◽  
Author(s):  
Crispin Thurlow
Keyword(s):  
New Media ◽  
Academic Writing ◽  
Lived Experiences ◽  
Digital Technologies ◽  
Communicative Practices ◽  
Digital Discourse ◽  
The Media ◽  
The Relationship

This chapter focuses on sex/uality in the context of so-called new media and, specifically, digital discourse: technologically mediated linguistic or communicative practices, and mediatized representations of these practices. To help think through the relationship among sex, discourse, and (new) media, the discussion focuses on sexting and two instances of sexting “scandals” in the news. Against this backdrop, the chapter sets out four persistent binaries that typically shape public and academic writing about sex/uality and especially digital sex/uality: new-old, mediation-mediatization, private/real-public/fake, and personal-political. These either-or approaches are problematic, because they no longer account for the practical realities and lived experiences of both sex and media. Scholars interested in digital sex/uality are advised to adopt a “both-and” approach in which media (i.e., digital technologies and The Media) both create pleasurable, potentially liberating opportunities to use our bodies (sexually or otherwise) and simultaneously thwart us, shame us, or shut us down. In this sense, there is nothing that is really “new” after all.

Traveling across Racial Borders: TripAdvisor and the Discursive Strategies Businesses Use to Deny Racism

2018 ◽  
Vol 5 (4) ◽  
pp. 518-531
Author(s):  
Heather M. Dalmage
Keyword(s):  
Discourse Analysis ◽  
Sense Of Community ◽  
Leisure Activities ◽  
Interracial Couples ◽  
Global Community ◽  
Online Platform ◽  
Discursive Strategies ◽  
Online Platforms ◽  
Digital Discourse ◽  
A Site

Travel and leisure activities can bring many rewards, and yet for those deemed “racialized Others,” these same activities can be fraught with anxiety and tension. As in all aspects of society, racism mediates the rewards of travel and leisure. Decisions about when and how to confront racism are central in the lives of those considered racialized Others. Given a wish to de-escalate racist situations and respond later, some individuals are using online platforms to call out racism. Using a digital discourse analysis, the author explores TripAdvisor, as a site and context in which racial confrontation happens. Interracial couples facing discrimination during leisure activities may choose to confront businesses after the fact through an online platform. When businesses respond, they follow a pattern that defensively separates “service” from racism and ultimately denies racism entirely. The author begins with an analysis of the TripAdvisor platform, including the affordances and constraints. Next, the author uses a digital discourse analysis of the review-response interaction. As with other forms of colorblind racism, a close read of the content is needed to highlight racist practices. The author shows that the structure of TripAdvisor, including the quantitative ratings and rankings and written reviews and responses, works to legitimize the platform and build trust across a Eurocentric global community. This sense of community and trust is denied and remains elusive to those suffering as a result of racist abuse.

scholarly journals Fetishizing Captain America’s sidearm: iconography, exceptionality, and the politics of representing guns

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Tim Posada
Keyword(s):  
News Media ◽  
Cultural Landscape ◽  
State Of Exception ◽  
Giorgio Agamben ◽  
Captain America ◽  
Fan Communities ◽  
Digital Discourse ◽  
Digital News ◽  
The Times

Abstract In 2007, Captain America, or Cap to his peers, died outside the courthouse where he would answer for leading a band of superheroes against the government’s Superhuman Registration Act in a plot line Fox and Friends took issue with, condemning Marvel Comics for killing Cap “while we’re at war,” referring to President George W. Bush’s war on terror. In 2008, former sidekick Bucky took up the Cap banner. Legacy characters are common in comics, but fans noted an unexpected addition to the costume: a handgun. Cap’s shield, a symbol of defense, now had an offensive accent. News media outlets lauded the new gun as a “sign of the times,” as Rolling Stone said, considering it a critique on the post-9/11 cultural landscape, but fan communities felt uneasy about the decision. The gun’s presence on Bucky Cap’s belt marks a continuous period of exceptionality, the kind Giorgio Agamben warns against in State of Exception. When Bucky’s predecessor would return to the role of Captain America, the sidearm would no longer remain, but the character would confront issues related to guns, and media and fans would once again respond. Even though Cap only encounters guns a few times during the 2010s, reception to these moments is more significant than that of characters who regularly use lethal weapons. Fetishistic emphasis on Captain America’s gun exposes the state of exception inherent in all superhero media, prompting a digital discourse across professional and amateur platforms on gun-related subjects. This project analyzes how superhero media portray gun use and the subsequent reception from both news media and digital fandom. A sampling of comics, television series, and films are textually analyzed, along with digital news media and online fan forums pertaining to those examples.

Body-Space-Relation in Parkour : Street Practices and Visual Representations

2021 ◽  
Author(s):  
Ines Braune
Keyword(s):  
Visual Representations ◽  
Spatial Knowledge ◽  
Media Representations ◽  
Local Moment ◽  
Spatial Practices ◽  
Digital Discourse ◽  
Tactile Contact ◽  
The Media ◽  
Media Practices

Parkour today is a global subcultural scene that combines street with media practices. Parkour consists of a local moment, fundamentally concerned with the materiality of the street, and simultaneously of a global digital discourse, which involves millions of parkour actors. While the spatial knowledge requires a very close knowledge and tactile contact of the surface’s nature of space, the media representations seem to reflect an opposite image, namely the detachedness of space. In this chapter, I will address the question of space-making and spatial practices in Morocco and the relation to parkour’s visual representations.

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