SOCIAL INNOVATION IN WOMEN ENTREPRENEURSHIP POST COVID -19: A STUDY OF UNORGANISED SECTOR WITH SPECIAL REFERENCE TO MSME’s TOY CLUSTERS IN M.P.

This study is dedicated to Indian women`s mother`s day, who is representing unorganized sectors yet dedicated indirectly to revive the Indian economy since civilizations developed on blue planet, POST COVID -19, Pandemic brought changes in entrepreneurship strategies, eradicate hunger, poverty etc. not for means of profit for survival also bring harmony among Indian human society. Under post pandemic scenario, she presents herself as brand ambassador of her skills. So she needs to volunteer herself. As school children currently reeling under monotony and boredom due to uncertain lockdown at home, no physical activities during this period .So need to lure school children towards traditional toys also Indian Government also take initiatives to boost the morale of unorganized women artisans, wooden & mechanical ,electronic toys technicians, hand and machine manufacturing toys workers poses individually as new startup entrepreneurs by registering themselves under women start incubators MSME`S .Recently Government of India gave permission to form toy clusters at tehsils, district, village level, in order to revive economy & encounter dragon toys ,boost global exports from Local to Global, in order enhance Indian GDP through participation in virtual Global Markets. In nut shell, saving and honing the skills & selling the handmade toys, ecofriendly colors symbolize traditional Indian culture through E-Commerce, Virtual market (VM). As distribution of kits, money transfer into skilled migratory workers bank account by government is not a permanent solution. So need arises to save toy craftsmen, skilled technicians as a link between global customers & rural skilled women played significant role asentrepreneurs to sell their products from home through EPCS sponsored, INDIAN TOY show virtually “NAMASTE INDIA “held in Singapore virtually, through social women entrepreneurs successfully displaying their hand made products in World Trade Centre (WTC) in Washington, New york city with kind help from FIEO, Indian Embassy etc.