THE HEALTHY INTEGRATION: MODERN ECONOMICS AND CHANAKYA’S ARTHASASHTRA

Economic Evolution is a gradual process. It takes ages to develop and convert any country into meaningful and sustainable growth engines. The Indian Economy is no exception to this evolutionary process. In spite of the successful completion of the Five-Year Plans from 1951 to the Twelfth Five-year plan ( 2012-2017) , Indian Economy has still been reeling with challenges like Population Growth, Crumbling Infrastructure, Terrorism, Corruption, Inadequate Taxation and Unemployment. However, there is a shift in the economy post Liberalization. Since 1991, the economy has been transformed from a closely held inward looking economy to a driving force of global growth. Recently there has been a concentrated effort to reform the cobweb of taxes across the Indian Economy which is reflected in the Constitutional Amendment Bill for GST and its implementation, Demonetization of High Denomination Bank Notes, enactment of Insolvency and Bankruptcy Code, enactment of Aadhaar Bill for disbursement of financial subsidies and benefits. There has been an overall complex- security development matrix in India. The sudden economic upheavals intrigue one to think if there exists any root or connection of the various economic strategies and their origin in India, or they are simply borrowed from the western economic theories. Arthashastra, by Chanakya, being a very famous Indian treatise on politics, economics, military strategy, state function and social organization of ancient India, an attempt is made to relate the contemporary economic scenario with those mentioned in the Arthashastra. The paper shall try to reflect the connectivity of various functional roots from Kautilya to kalyug.

RECOVERY STRATEGIES OF THE THAI HOTEL INDUSTRY DURING AND AFTER THE COVID-19 PANDEMIC

The pandemic of coronavirus is one of the big health challenges that ever happened in the world which has generated a variety of negative effects and made significantly changed the different industries, especially the tourism and hospitality industry. The paper aims to identify the recovery strategies of the hotel industry during and after the COVID-19 pandemic likely to continue in the short and medium term to create customer confidence and generate income for survival. The data were collected by using qualitative approach with semi-structured interview. The study results presented the hotel industry needs to adapt into a new normal lifestyle, upgrade hygiene and cleanliness standards, provide COVID-19 prevention and safety measures, and provide contactless technology. Additionally, it was found that mostly hotel manager focuses more on sales and marketing strategies through social media to attract customers with staying and booking during and after the pandemic. This research study is going to add value to the hotel managers to respond to such impacts to recover the hotel.

STUDY FACTORS THAT TRIGGER A LACK OF TRUST IN HOTEL IN BANGKOK: RECOMMEND ACTION THAT CONTRIBUTE TO LONG TERM TRUSTING RELATIONSHIP BY THE DOMESTIC GUEST

Thailand is hit hard by the impact of the on the COVID 19 situation, to cope with the international boycotts of flights and the lots in revenue from international tourists, the government has shift it attention to domestic tourists. However, the domestic tourism industry is not well prepared for the pandemic situation, lots of people don’t travel as locals fear to be sick and get the disease. So, this study contributes to adding knowledge and understanding of how hotels can best satisfy and meet the needs of domestic tourists in this new COVID 19 pandemic area. The Qualitative research method is used for the collection of data and in-depth and semi-structured interviews were conducted with domestic tourists in Bangkok from November 10, 2020, to November 12, 2020, the interview was focus on domestic tourist personal experiences, opinion and preferences towards different issues related to the pandemic situation and new expectation towards hotel services. Constant Comparison Method is used for analyzing the data collected with ten domestic tourists at Khao San road, Thailand. Results reveal that the domestic tourists visiting Bangkok specific demands travel experience during covers-19 starting which leads to personalize demand to manage by the hotel in order to fulfill the need and provide fruitful experience including indoor activates and recreation events

NEW NORMAL PRACTICES- THE CHANGING ROLE OF TRAVEL AGENCIES IN BANGKOK POST-PANDEMIC WORLD

This study seeks to find out how travel agencies are dealing with this situation of covid19 and what measure are they thinking of using to overcome this situation. The study will also investigate how the travel agencies deal with the aspect of technology, collaboration, trust, and safety of their customers or the tourist traveling with them. A qualitative research method with the semi-structured interview was chosen by the researcher to gather information from travel agencies within Bangkok. The constant comparative analysis was used to analyze the data collected by 8 travel agencies in Bangkok. The result revealed that the travel agencies have looked at technological development by using a different type of social media or otherwise using the help of the internet to a more advanced level. They also care about their ongoing relations with the collaboration they have like the hotels, sightseeing company, etc., and are focusing on maintaining their relationship with them in the future as well and help in the growth process. The most important aspect that the travel agencies have focused on is the safety and trust-building among the customers or the tourists visiting the destination with them.

ANALYSIS OF INDIAN REAL ESTATE SECTOR IN COVID-19 POSED BUSINESS ENVIRONMENT

The real estate sector of India is one of the largest sectors of economy contributing to 6 to 7%. The real estate sector provides immense employment opportunity in unorganized labour market. Owing own house is prominent amongst dreams of all individuals and this sector helps to convert this dream into reality. India is witnessing large section of middle class and there is rise in disposable income. This is creating thrust for real estate sector in India. With market size increasing from 120 billion US dollars in 2017 to whopping projected size of 1000 billion US $ in 2030, the sector is projected to experience boom. The most noticeable change in real estate business is shift from family oriented set up to professionally managed ones. Although there are numerous growth drivers for the sector, but the threats and challenges too are simultaneous. Unstable government policies, red tape, inflation pull, litigations, lack of transparency and issues pertaining to tax negatively impact the sector. Above all, the lockdown and pause in construction work due to Covid-19 has pulled the industry in trench. This paper analyses the strength, weakness, opportune area and emerging trends of the sector and also entail governmental initiatives and future trend. If certain corrective measures are taken during the lockdown, the industry would be able to attain the projected status.

ECONOMIC IMPACT OF COVID-19

ABSTRACT The COVID-19 pandemic and the associated economic crisis are posing huge challenges, raising many unknowns, and imposing wrenching trade-offs. Both crises are global, but their impacts are deeply local. The policy response to both crises needs to be rapid, even if it is rough around the edges. But countries cannot pull this off on their own—the global crises require global solidarity and coordination. Governments must dramatically overhaul policies and invest in public health, economic stimulus, and social safety nets, to help countries recover faster from the COVID-19 pandemic. The economic report warns that a patchwork of preexisting solutions won’t work and points out those governments must coordinate with each other to hasten the recovery. This is a global crisis and working in silos is not an option, it says. The report `Position Note on the Social and Economic Impacts of COVID-19 in Asia-Pacific` calls on countries in the region to avoid returning to the pre-pandemic environmentally unsustainable development path, and to capitalize on the opportunity to build a better future. The study covers the primary data collected related to the topic and primary data was collected through Google forms sample size of 78. The collected primary data was analyzed by using Paired sample test, KMO and Bartlett`s Test, and Factor Analysis with the help of SPSS.

RISE OF AGRI-BUSINESS ENTERPRISES AND MARKETING MANAGEMENT

The desire to reduce costs and increase profits and gain market share has fascinated the consideration of numerous organizations to spread their wings in the global arena. Countless organizations have chosen for worldwide growth to take advantage of more excellent opportunities such as foreign and regional government offices such as those in Africa and the Middle East, the population as large as China and India, corruption rates, foreign exchange movements, and technological fraud. To discuss this issue in more detail, this article aims to determine whether it is essential for firms to go overseas. This paper may fall into four key areas where the firm chooses to expand its global borders, including the decision to go abroad, decide to enter the market, decide how to enter the market, decide on market plans, and the decision of the trade organization. To achieve this educational paper yet, our discussion of global agribusiness management strategies will provide information, concepts, processes, principles, ideas, tools, and models to contribute to effective and efficient implementation and performance management.

A STUDY ON CUSTOMER ATTITUDE AND SATISFACTION TOWARDS ORGANISED RETAIL STORES – WITH SPECIAL REFERENCE TO THE CHENNAI CITY

Customers’ taste and preference are changing speedily day by day. Now the customer wants the best in quality products at reasonable price. Customers’ demographic profile plays a significant role in their buying decision. Hence, consumer regarded as ruler of retailing sector and there is a need to identify the consumer perception towards organized retail store. This study made an attempt to find the various factors that affect the customer perception towards organized retail stores in Chennai City. The data was collected with the help of structured questionnaire and the sample constituted of 142 respondents from Chennai City. Results of this study showed that most of the customers were highly satisfied with the Quality of products, Quantity of the products, Cleanliness of retail stores, Layout design of the store, Ease of shopping, Visual Display of products and Number of staff available in retail stores. Although, customers were bit unhappy with the price bargaining, sufficient number of payment counters, Availability of national brands and time of waiting queue. It was suggested that quality products, products variety, location, special products, hygienic environment, hassle free shopping, competitive price, service and layout of the stores are the important factors for improve customer satisfaction, customer retention and positive word of mouth.

THE ANATOMY OF GUEST FEEDBACK DURING COVID-19 PANDEMIC CRISES WHAT’S NEW WHAT’S DIFFERENT

As the Tourism is increasing globally with the rise in the number of tourists footfall every year where traveling has become an inseparable part of lifestyle but the fact cannot be ignored that covid-19 crisis makes tourism industry crippled and rise in the change in behavior of tourist and post traveling experience different phases of travel from planning the trip, during the trip, at a destination to post-trip which may cause negative experience among domestic tourists. The Qualitative research method is used for the collection of data and in-depth and semi-structured interviews were conducted with domestic tourists in Bangkok and Pattaya from October 13, 2020, to October 15, 2020, concentrated on domestic tourist experience. Constant Comparison Method is used for analyzing the data collected with fourteen domestic tourists at Khaosan road, Central Plaza Grand Rama 9, Bangkok, Jomtien beach Pattaya and Pattaya beach road, Thailand Results reveal that the international tourists visiting Bangkok and Pattaya had a unique travel experience during Covid-19 starting which is a pre-trip phase, continues with during trip phase, at the destination, and ends with the post-trip phase. It is reported that travel-related management includes doing travel arrangements, financial concerns about value for money, airport experiences government subsidiaries.

SOCIAL INNOVATION IN WOMEN ENTREPRENEURSHIP POST COVID -19, A STUDY OF UNORGANIZED SECTOR WITH SPECIAL REFERENCE TO MSME`S TOY CLUSTERS IN M.P.

This study is dedicated to Indian women`s mother`s day, who is representing unorganized sectors yet dedicated indirectly to revive the Indian economy since civilizations developed on blue planet, POST COVID -19, Pandemic brought changes in entrepreneurship strategies, eradicate hunger, poverty etc., not for means of profit for survival also bring harmony among Indian human society. Under post pandemic scenario, she presents herself as brand ambassador of her skills. So, she needs to volunteer herself. As school children currently reeling under monotony and boredom due to uncertain lockdown at home, no physical activities during this period .So need to lure school children towards traditional toys also Indian Government also take initiatives to boost the morale of unorganized women artisans, wooden & mechanical ,electronic toys technicians, hand and machine manufacturing toys workers poses individually as new startup entrepreneurs by registering themselves under women start incubators MSME`S .Recently Government of India gave permission to form toy clusters at tehsils, district, village level, in order to revive economy & encounter dragon toys ,boost global exports from Local to Global, in order enhance Indian GDP through participation in virtual Global Markets. In nutshell, saving and honing the skills & selling the handmade toys, ecofriendly colors symbolize traditional Indian culture through E-Commerce, Virtual market (VM). As distribution of kits, money transfer into skilled migratory workers bank account by government is not a permanent solution. So need arises to save toy craftsmen, skilled technicians as a link between global customers & rural skilled women played significant role as entrepreneurs to sell their products from home through EPCS sponsored, INDIAN TOY show virtually “NAMASTE INDIA “held in Singapore virtually, through social women entrepreneurs successfully displaying their hand made products in World Trade Centre(WTC) in Washington, New york city with kind help from FIEO , Indian Embassy etc.