The Relationship between Corporate Social Responsibility, Consentaneity of Comsumer and Brand Image, Attitude toward Brand and Brand Loyalty -Positive and Negative Information-

2011 ◽  
Vol 45 ◽  
pp. 315-328
Author(s):  
Yong Man Kim ◽  
Se Yun Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Loyalty ◽  
Brand Image ◽  
Negative Information ◽  
Corporate Social ◽  
The Relationship

scholarly journals Assertiveness, Corporate Social Responsibility and Brand Association in Anti-globalization Era

2021 ◽  
pp. 1-19
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Central Bank ◽  
Stepwise Regression ◽  
Brand Image ◽  
Pharmaceutical Manufacturing ◽  
Brand Association ◽  
Service Sectors ◽  
Corporate Social ◽  
The Relationship

This paper aims to look at the relationship among Assertiveness, a National value dimensions (NVD) component, CSR practices, and brand association in Bangladesh. Perceptions of the managers from different organizations of Bangladesh, an emerging economy, has been determined and recorded using a 7 point Likert scale. Purposive sampling has been used to select 113 respondents representing banking, the central bank, NGO, medical, academia, pharmaceutical, manufacturing, and other service sectors. It is found that Bangladeshi managers are non-assertive implying the fact that the claim of Hofstede stating that Bangladesh is a masculine or, assertive society is invalid in this anti-globalization era (post-2008). The results of stepwise-regression prove that CSR to stakeholders, a dimension of overall CSR performance, is positively associated with brand association. Results also show that interaction between assertiveness and CSR to stakeholders have a negative and moderating effect on brand association in Bangladesh. If corporate CSR activities are taken in line with the findings of this article, the country will be able to build better resilience against natural and other disasters, a target under SDG 13. At the same time, it will help organizations to enhance their brand image; and more specifically, strengthen associations of consumers with the brand itself.

scholarly journals Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Sara Javed ◽  
Md. Salamun Rashidin ◽  
Wang Jian
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Brand Loyalty ◽  
Fast Food ◽  
Social Trust ◽  
Equation Modeling ◽  
Safety Standards ◽  
Corporate Social ◽  
The Relationship

AbstractThe study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between customer satisfaction and brand loyalty. Offline and online survey was conducted with four hundred fast food customers; valid data were assessed and analyzed through structural equation modeling and moderation step-by-step approach. Results demonstrate that restaurant stimuli such as food quality, service quality, atmosphere, price, restaurant location and a variety of food have strong significant effects on customer satisfaction, and customer satisfaction engendered brand loyalty. Social trust has a positive significant impact on the relationship between customer satisfaction and brand loyalty, whereas on the other side CSR has insignificant impact on the association. The study has practical implications for both restaurateurs and government. Restaurateurs should ensure the safety standards of foods, and the government can take an initiative to set proper policy and maintain the food safety standards by regulation.

Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry

2018 ◽  
Vol 9 (2) ◽  
pp. 106-118 ◽  
Author(s):  
Reza Salehzadeh ◽  
Javad Khazaei Pool ◽  
Amir Hossein Jafari Najafabadi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Direct Effect ◽  
Brand Equity ◽  
Banking Industry ◽  
Brand Image ◽  
Content Type ◽  
Corporate Social ◽  
The Relationship ◽  
Significant Direct Effect

Purpose The purpose of this research is to explore the relationship between corporate social responsibility (CSR), brand image (BI) and brand equity (BE) in the banking industry of the Islamic Republic of Iran. Design/methodology/approach Using the deductive approach as the methodology and 213 valid questionnaires returned by customers of Iranian banks in four big cities of Iran, this study tests the relationship between CSR, BI and BE in eight hypotheses. The data were analyzed by the partial least squares method. Findings The results of this research show that CSR has a significant direct effect on BI. Also, BI has a significant direct effect on BE. Originality/value This research provides valuable insight for studying the relationship between CSR, BI and BE. The results of this study provide a better understanding of the role of CSR in customers’ attitudes and behaviors in the banking industry.

scholarly journals Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective

2015 ◽  
Vol 4 (1) ◽  
pp. 1-22
Author(s):  
Farida Saleem ◽  
C. Gopinath
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Willingness To Pay ◽  
Developing Country ◽  
Brand Loyalty ◽  
Customer Behavior ◽  
Price Premium ◽  
Corporate Social ◽  
The Relationship

This study evaluates the determinants of customer behavior (brand loyalty and willingness to pay a price premium) within the framework of corporate social responsibility. We develop and test a model in the context of a developing country. The results reveal that customer CSR activities have an impact on customer behavior while environmental CSR activities have an insignificant impact. Trust appears to mediate the relationship between customer CSR and customer behavior, but remains insignificant in the relationship between environmental CSR and customer behavior.

scholarly journals Do Corporate Social Responsibility and Electronic Word-of-Mouth influence the Perceived Quality? Mediating role of Brand Image

2016 ◽  
Vol 3 (3) ◽  
pp. 18-22
Author(s):  
Qasim Ali Nisar ◽  
Shaista Shaista ◽  
Mariam Mariam
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Word Of Mouth ◽  
Brand Image ◽  
Perceived Quality ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
Corporate Social ◽  
The Relationship

The objective of this study is to examine the relationship between corporate social responsibilities, electronic words of mouth and perceived quality by considering the mediating role of brand image. For collecting data quantitative study was adopted, in which 450 questionnaire were distributed in various universities. Every student must belong to business department. Data has tested through SPSS (Statistical Packages for the Social Science) as well as AMOS (Analysis Movement of Structure). This study shows that there is positive and significant relationship between the corporate social responsibility and perceived quality and electronic word of mouth is highly correlated with perceived quality. Brand image also positively and significantly mediates the relationship among variables. Organizations must understand the importance of corporate social responsibility, electronic words of mouth and other significant factors and try to manage their brand image to influence the perceived quality. If the companies adopt CSR than the brand, image will be build up and in this way; the perceptions of the consumers will be influenced. Furthermore, companies can create awareness regarding their brand through the electronic word of mouth.

IMPLEMENTASI KINERJA KEUANGAN TERHADAP NILAI SPIRITUALITAS PRIBADI

2012 ◽  
Vol 16 (3) ◽  
pp. 332
Author(s):  
Whedy Prasetyo
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Annual Report ◽  
Main Concern ◽  
Good Corporate Governance ◽  
Corporate Social ◽  
The Relationship ◽  
Personal Spirituality

Development of financial performance in the application of Good Corporate Governance and Corporate Social Responsibility which affects the values of honesty private individuals, in order to be able to run the accountability, value for money, fairness in financial management, transparency, control, and free of conflicts of interest (independence). The main concern in this study is focused on achieving value personal spirituality through the financial performance and capabilities of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) in moderating the relationship with the financial performance of value personal spirituality. This study is a descriptive verifikatif. The unit of analysis in this study was 15 companies in Indonesia with a policy that has been applied through the concept since January of 2008 until now, with the support of the annual report of the company, the company's financial statements, company reports to the disclosure of Good Corporate Governance and Corporate Social Responsibility in the annual report. Overall reports published successively during the years 2008-2011. The results of this study indicate financial performance affects the value of personal spirituality, and for variable GCG obtained results that could moderate the relationship of financial performance to the value of personal spirituality. But for the disclosure of CSR variables obtained results can’t moderate the relationship with the financial performance of personal spirituality.

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