The Effect of Service Quality of Martial Arts Masterships and Image of Host City on Reputation and Revisit Intention

2017 ◽  
Vol 68 ◽  
pp. 135-146
Author(s):  
Hwa-Ryong Kim ◽  
Kang-Bon Goo
Keyword(s):  
Service Quality ◽  
Martial Arts ◽  
Revisit Intention

scholarly journals The Effect of Hair Salon Service Quality and Cognitive and Emotional Responses on Revisit Intention

2021 ◽  
Vol 27 (5) ◽  
pp. 1095-1104
Author(s):  
Ji-Ae Uhm ◽  
Eun-Jun Park
Keyword(s):  
Service Quality ◽  
Emotional Response ◽  
Emotional Responses ◽  
Mediating Effect ◽  
Cognitive Response ◽  
Hair Salon ◽  
Revisit Intention ◽  
The Relationship ◽  
Positive Effect

This study was conducted to verify the mediating effect of cognitive and emotional responses in the effect of hair salon service quality on customer's revisit intention. The subjects of this study were 482 hair salon customers, and data were collected through self-response questionnaire on service quality, revisit intention, and cognitive and emotional responses. The results of this study are as follows. First, there was a significant positive correlation between service quality, revisit intention, and cognitive and emotional responses. Second, technical quality and interaction quality of service quality had a significant positive effect on revisit intention. Third, the mediating effect of cognitive response was verified in the relationship between service quality and revisit intention. Fourth, there was a mediating effect of emotional response in the relationship between service quality and revisit intention. Based on the results of this study, a plan to increase the revisit intention of hair salon customers was discussed.

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