Structural Relationships among Service Quality of Sports Events and Host City Image, Reputation and Revisit Intention : Revolving around Sports Events Held in Small and Medium Sized Cities

2015 ◽  
Vol 60 ◽  
pp. 293-304
Author(s):  
Jin-Kee Park ◽  
Sang-Yoon Park
Keyword(s):  
Service Quality ◽  
City Image ◽  
Sports Events ◽  
Revisit Intention ◽  
Structural Relationships

scholarly journals The Effect of Hair Salon Service Quality and Cognitive and Emotional Responses on Revisit Intention

2021 ◽  
Vol 27 (5) ◽  
pp. 1095-1104
Author(s):  
Ji-Ae Uhm ◽  
Eun-Jun Park
Keyword(s):  
Service Quality ◽  
Emotional Response ◽  
Emotional Responses ◽  
Mediating Effect ◽  
Cognitive Response ◽  
Hair Salon ◽  
Revisit Intention ◽  
The Relationship ◽  
Positive Effect

This study was conducted to verify the mediating effect of cognitive and emotional responses in the effect of hair salon service quality on customer's revisit intention. The subjects of this study were 482 hair salon customers, and data were collected through self-response questionnaire on service quality, revisit intention, and cognitive and emotional responses. The results of this study are as follows. First, there was a significant positive correlation between service quality, revisit intention, and cognitive and emotional responses. Second, technical quality and interaction quality of service quality had a significant positive effect on revisit intention. Third, the mediating effect of cognitive response was verified in the relationship between service quality and revisit intention. Fourth, there was a mediating effect of emotional response in the relationship between service quality and revisit intention. Based on the results of this study, a plan to increase the revisit intention of hair salon customers was discussed.

scholarly journals Impact of the 2019 volleyball proliga event on audience satisfaction and loyalty

2021 ◽  
Vol 6 (3) ◽  
pp. 403-410
Author(s):  
Faisal S Sandrima ◽  
Yudik Prasetyo ◽  
Ali Algifari
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Quantitative Methods ◽  
Management Team ◽  
Sporting Events ◽  
Qualitative And Quantitative Methods ◽  
Sports Events ◽  
And Performance ◽  
The Impact

The quality of service and the performance of the management team in a sporting event is thought to be able to influence audience satisfaction, so that these two things become important factors in the success of organizing sports matches. The purpose of this study was to determine and describe the impact of organizing sporting events on audience satisfaction and loyalty based on the quality of service and performance of the organizing committee in managing sports events. The study used a descriptive approach with qualitative and quantitative methods. 64 spectators were randomly selected from all the spectators who attended the volleyball proliga sport event held at GOR Amongrogo, Yogyakarta City. Data collection techniques uses a questionnaire. The data analysis technique used PLS - SEM. The results of the study found that there was an influence of service quality and performance of the match management team on audience satisfaction and loyalty. These results indicate that the indicators of the implementation of sports activities are measured by the satisfaction and loyalty level of the audience following the match with the service quality and management of the organizers as influencing factors.

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