Differences in Career Preparation Behavior According to Personal Variables of College Students Majoring in Hairdressing

This study was conducted for the purpose of providing realistic data necessary for successful career development and job guidance for college students majoring in hair design. For this study, 250 questionnaires were distributed to college students majoring in hairdressing in Daegu and Gyeongsangbuk-do from April 15 to May 30, 2021, and a total of 243 copies were used for analysis, excluding inaccurate responses. For the analysis, the SPSS 26.0K statistical program was used, and factor analysis, t-tset, and one-way batch variance analysis were performed. The analysis results are as follows. It was analyzed that female students had a higher level of preparation behavior than male students. The level of career preparation behavior was high for those with major certificates, those with experience in industrial sites, and those with more than one year of experience in player learning. In addition, the level of career preparation behavior of the group who chose the career path according to their aptitude and the group who thought positively about the job prospects was high.

Mediating Effect of Customer Reliability in the Relationship of the Beauty Professionals' Communication Styles and the Intention to Revisit

This study aims to research the mediating effect of customer reliability in the relationship of the beauty professionals' communication styles and the intention to revisit to increase the reliability and revisitation of the customers who use beauty services. A self-administered survey with 23 questions related to general characteristics, communication styles, customer reliability, and intention to revisit was given to 413 customers. Through SPSS 20.0, frequency analysis, factor analysis, reliability analysis, regression analysis, and mediation regression analysis were performed. The result showed that communication style has 3 factors: cooperation type, control type, and professional type and that the customer reliability and the intention to revisit drew single factors, respectively. And all the effects of the beauty professionals' communication style on the customer reliability, the customer reliability on the intention to revisit, and the communication style on the intention to revisit appeared to have a positive effect. Also, the customer reliability showed the mediating effect in the relationship between cooperation type and the intention to revisit. And in the relationship of control type, professional type, and intention to revisit, by the full mediation effect, the customer reliability appeared to work as an essential variable in the relationship of communication style and intention to revisit. Based on this result, the author expects that this study can help expand the training for the communication style that fits the beauty service environment and create profits with the competitiveness reinforcement by the strategy development of proper service training and marketing for beauty professionals.

The Influence of the Service Quality of Eyelash Beauty Treatment and Perceived Value on Behavior Intention

In this study, a questionnaire survey was conducted with women aged 20 to 50, in order to find how the service quality of eyelash beauty treatment and perceived value influence their behavior intention. For data analysis, SPSS23.0 and JAMOVI 1.6.16 program were used. For reliability verification, Cronbach’s α value was analyzed, and Pearson correlation analysis and hierarchical regression analysis were conducted. Firstly, according to the analysis on the influence of service quality on perceived value, assurance and empathy as the factors of service quality positively and significantly influenced perceived value. Secondly, according to the analysis on the influence of service quality and perceived value on behavior intention, assurance positively and significantly influenced behavior intention; responsiveness negatively and significantly influenced behavior intention. Therefore, The more assurance in perceived value and service quality, and the lower responsiveness in service quality, the more behavior intention.

The Effects of Anxiety over COVID-19 on Purchase Behaviors in Beauty Services

This study covered 219 males and females in their 20s~50s living in Seoul and Gyeonggi-do areas. SPSS v. 21.0 was used to analyze the data. The purpose of this study was to identify the effects of anxiety over COVID-19 on purchase behaviors in beauty services and the results are as follows. First, based on an analysis of the effects of anxiety over COVID-19 on abstention, there were significant positive results, meaning that more anxiety leads to more abstention. Second, based on an analysis of the effects of anxiety over COVID-19 on the preferences, there were significant positive results, meaning that more anxiety leads to more preference behaviors. Third, based on an analysis of the effects of anxiety over COVID-19 on expected behaviors, there were significant positive results, meaning that more psychological anxiety leads to more expected behaviors pertaining to beauty services. Summing up, the social anxiety over COVID-19 makes people abstain from beauty services or reduces the use. People prefer one-person shops to large franchise shops where congestion may occur. It is also assumed that psychological healing where stress and depression disappear as one uses beauty services leads to expected purchase behaviors. Considering these points, we can assume that the beauty industry should thoroughly manage disinfection and hygienic affairs and use reservation system where only a very few people can come and this will make anxiety disappear. This will remove problems of the beauty services that necessitate contacts with people and increase purchase behaviors.

Effect of Sugar Stick Fascia Therapy on Changes in Face Size and Skin Condition

This study aimed to comparatively analyze changes in facial size and skin condition after sugar stick fascia therapy and manual technique. Selecting 11 people for sugar stick fascia therapy and 11 people for manual technique, their facial size and skin condition were measured three times before care, after four-times of care, and after eight-times of care. The results were evaluated through survey after experiment. First, regarding the differences in each period and group, the sizes of section A and B were more significantly reduced after sugar stick fascia therapy rather than manual technique, which showed the face downsizing effect (p<.05). Second, regarding the differences in each period, the sugar stick fascia therapy significantly increased moisture and elasticity. Regarding the differences in each group, the moisture was more significantly increased after eight times of sugar stick fascia therapy than manual technique (p<.05). In the evaluation of results, the face downsizing effect and overall satisfaction were highly shown (p<.01). The sugar stick fascia therapy showed great effects on downsizing the cheeks with lots of muscles, and also showed the remarkable increase in moisture. Thus, the sugar stick fascia therapy could be suggested as an alternative care that could meet the desire for beauty, by utilizing it as a face downsizing program without side effects and a skin care program for dry skin.

Status of Use of the Skin Care Room According to the Perception of Social Risks Caused by Covid-19

This study sought to understand the actual status of skin care offices due to the recognition of social risks caused by Corona 19. The survey was conducted on X, M, and Z generation women using the SPSS WIN 25.0 program. Analysis techniques performed frequency and percentage, χ2 (Chi-square) verification and frequency analysis, One-way ANOVA, T-test, Correlation, and Regression. The results of the study are as follows. First, generation Z was the most common among 386 people, followed by generation M and generation X. Second, Generation X showed the most interest in skin care. Third, women perceive the social risk of coronavirus as high. Fourth, it was found that the skin care center was used a lot before Corona 19, and after Corona 19, the skin care center was not used due to the anxiety of the coronavirus infection. Fifth, if the situation stabilizes after the end of the corona 19, it is highly willing to use the skin care office. Therefore, we hope that this study will be used as a basic data for preparing alternatives to revitalizing the skin care center.

Skin Barrier-enhancing, Antiwrinkle, and Antimelanogenic Effects of Probiotic Lysates Composed of Nucleotides

Several previous studies have investigated the skin aging prevention effects of ceramide, hyaluronic acid, and natural or fermented plant materials. Recently, oral administration and dermal application of probiotics or probiotic lysates have shown antiaging effects. The purpose of this study is to optimize the preparation of probiotic lysates with a high concentration of nucleotides and to confirm the effects of probiotic lysates on the skin. Probiotic lysates were prepared by heating at 121°C for various periods with adding of sodium hyaluronic acid. Probiotic lysates of Bifidobacterium longum HDB7072, Lactobacillus paracasei HDB1196, and Lactobacillus acidophilus HDB1014 were applied to normal human epidermal keratinocytes (NHEKs), fibroblast cells, and B16F1 cells, respectively. Cell viability, antioxidant effects, and mRNA expression were evaluated by using MTT assays, DPPH assays, and qRT-PCR. Probiotic lysates prepared by heating the culture medium at 121°C for 2 h with 0.5% sodium hyaluronic acid showed the highest nucleotide concentration. In the three tested skin cells, the cell viability of filtered lysates was similar or higher to that of unfiltered lysates. HDB7072 lysates increased filaggrin expression in NHEKs. HDB1196 lysates showed DPPH radical-scavenging and antiwrinkle effects through the downregulation of matrix metalloproteinase-1 and upregulation of collagen type 1 in fibroblasts. HDB1014 lysates had antioxidant and antimelanogenic effects in B16F1 cells. Cell wall-removed probiotic lysates could be used as novel ingredients to improve skin aging and skin barrier issues.

The Effect of Hairdresser's Job Crafting on Customer Orientation and Work Performance

This study aims to understand the effect of salon selection factors on customer satisfaction and customer loyalty through SNS to provide marketing strategies to increase salon profits through SNS. In the SPSS 21.0 program, frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were performed using data from the final 301 part of the questionnaire. The results of the survey are as follows. First of all, the characteristics of SNS were universal and tangible, divided into information, reliability, and beauty salon options. In addition, customer satisfaction and customer loyalty are divided into a single dimension. Second, it was reported that the more the latest information on SNS characteristics is recognized, the higher the customer satisfaction and customer loyalty are. Third, it was found that the more reliable objective information on the factors for selecting beauty salons through SNS was recognized, the higher customer satisfaction and customer loyalty were. Taken together, it is expected that a differentiated education system through SNS will be introduced, and sales will improve by positively affecting customer satisfaction and customer loyalty. In subsequent studies, more reliable studies are expected to be conducted through age diversification and segmentation of various variables.

The Effects of Skin Health Care Awareness on Practic Behavior of Women in Their 20s

This study was conducted to study skin health care awareness and practices for women in their 20s who are highly interested in skin health care. From December 1, 2020, to February 1, 2021, women in their 20s who are currently living in Jinju-si Gyeongsangnam-do and Gwangju, and the study were surveyed using the Internet and SNS, and a total of 300 copies were used as final analysis data. The specific questionnaire consisted of a total of 40 items. Data analysis was conducted using the SPSWIN 21.0 program. First, in the difference between skin health care awareness and skin health care practice behavior according to general characteristics, age ‘26-29 years old’, marriage status ‘unmarried’, final education ‘university student/graduation’, occupation ‘student’, and monthly beauty-related expenses ‘less than 10-130,000 won’ drinking alcohol ‘1-2 times a week’ was the highest, and for the smoking, non-smoking women were the highest. Regarding skin health care awareness according to general characteristics, the overall average was 3.82, ‘harmful factors’ appeared to be the highest, and for the skin health care practice behavior, the overall average was 3.43, showing the highest average in ‘cosmetics selection’, and the difference in skin health care awareness according to age, educational background, and smoking was significant. In response, in this study, it is intended to be used as basic data to help maintain and improve skin health by grasping problems such as awareness of skin health care and practice behavior of women in their 20s.

Effects of Customer Experience Factors on Beauty Product Satisfaction in Beauty Live Commerce: -For women in their 20s and 30s in Zhejiang Province, China-

This study was conducted from March 29th to April 25th 2021 to investigate the effect of customer experience factors on beauty product satisfaction in beauty live commerce, focusing on women in their 20s and 30s who watched Chinese beauty live commerce broadcasts and purchased beauty products. By the 25th, WeChat and WenJuanXing program were used to analyze 323 copies investigated. For data analysis, we used t-test, one-way ANOVA, Scheffe's multiple range test, Correlation Analysis, and Multiple Regression Analysis on the basis of SPSSWIN 21.0 program, and the results are as follows. The group is generally characterized as women in their 20-30's years old and unmarried. Their final educational background is a university degree, and the monthly income is less than 1 million to 2 million won. Occupation among them is highest as a profession. The average of all customer experience factors of beauty products was 3.64, and the average of the overall satisfaction with beauty products was 3.68, which was high. There are significant differences in customer experience factors and satisfaction with beauty products in different occupations. It is found that both the quantitative and qualitative services of beauty product satisfaction are significantly positively correlated with the customer experience factors of beauty products. The results confirmed that customer experience factors such as information provision services and personalized services in Beauty Live Commerce have a great impact on the satisfaction of beauty products. Proposed direction of the services provided, in order to make more effective use of Chinese women live beauty product marketing business in the future.