scholarly journals Investigating Factors Influencing Consumer Attitude toward SMS Advertising: An Empirical Study in Bangladesh

2016 ◽  
Vol 11 (10) ◽  
pp. 233
Author(s):  
Farjana Parvin Chowdhury ◽  
Mohammad Tariqul Islam ◽  
Mohammad Ashaduzzaman Rana
Keyword(s):  
Structural Equation ◽  
Marketing Channel ◽  
Consumer Perception ◽  
Mobile Marketing ◽  
Consumer Attitude ◽  
Efficient Manner ◽  
Factors Influencing ◽  
Equation Modelling ◽  
Advertising Context ◽  
Significant Factors

<p>This study aims to empirically investigate the significant factors that influence consumer attitude toward SMS advertising in Bangladesh. At present, SMS advertising is being considered as a trendy mobile marketing channel to reach the consumer in an efficient manner. Though, many studies have been conducted to identify factors that impact the consumer perception regarding SMS advertisements, very few of them have considered Bangladeshi consumer. This study has developed and tested a conceptual model with a sample of 375 Bangladeshi students using Structural Equation Modelling. In addition, T-test is used to observe the differences in attitude based on gender. The results indicate that SMS credibility, advertiser credibility and incentive have positive significant influence, whereas irritation and consumer inertia have negative significant influences. Moreover, attitude toward SMS advertising is found similar among male and female consumer. This paper ends with a comparative discussion of relevant studies in SMS advertising context and provides recommendations for advertisers and future SMS advertising research. </p>

scholarly journals The importance of good aquaculture practices in improving fish farmer’s income

2015 ◽  
Vol 42 (12) ◽  
pp. 1090-1105 ◽  
Author(s):  
Roslina Kamaruddin ◽  
Amir Hussin Baharuddin
Keyword(s):  
Structural Equation ◽  
Empirical Studies ◽  
Primary Data ◽  
Pond Management ◽  
Content Type ◽  
Equation Modelling ◽  
The Relationship ◽  
Brackish Water Fish ◽  
Better Than ◽  
Significant Factors

Purpose – The purpose of this paper is to identify the level of good aquaculture practice (GAqP) among aquaculture farmers; and to analyse the factors influence the level of practice and the importance of GAqP in increasing farmer’s income. Design/methodology/approach – Primary data were obtained through a survey conducted on 216 aquaculture pond fish farmers. The descriptive study was employed to identify the profile of respondents and their level of GAqP practices. The structural equation modelling (SEM) method was applied to analyse the factors influence the level of GAqP practice, and the influence of GAqP on the total income of aquaculture farmers. Findings – The results showed that the pond management by brackish water fish farmers is better than freshwater fish farmer, indicated by 77 per cent of them adopt GAqP at a level of 60 per cent and above, as compared to only 20 per cent by freshwater farmers. Physical and human assets were revealed to be most significant factors influence the practice of GAqP. The results also proved that GAqP was among the significant factor contributes to increasing in farmers’ household income; in addition to their other livelihood assets. Originality/value – To the best of the author’s knowledge, this is the very first study that employs SEM method to analyse the relationship between GAqP with livelihood asset and farmer’s income simultaneously in Malaysia. Furthermore, since the empirical studies related to GAqP is very few, the study will contribute to development of knowledge in the field of aquaculture.

scholarly journals Factors Influencing Organic Food Purchase Intention in an Emergent Market: An Empirical Investigation of Saudi Arabia

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Eman H. Alshammari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Partial Least Square ◽  
Least Square ◽  
Influential Factor ◽  
Consumer Attitude ◽  
Health Consciousness ◽  
Factors Influencing ◽  
Consumer Purchase Intention

The consumption of organic food has increased owing to consumers becoming more concerned about their health. Many people have begun to realize the advantages of using organic instead of conventional food. Consumer-attitude is now the most influential factor affecting consumer purchase intention toward organic food. This study aims to identify factors influencing consumers’ attitudes and purchase intention toward organic food in the Saudi context. The data used here were collected from 147 participants by using structured questionnaires. Structural equation modelling and partial least square (SmartPLS) were used to analyze the data collection. The results show that issues relating to food quality and scepticism influence consumers’ attitudes toward organic food. Interestingly, organic food knowledge and health consciousness are not significant in influencing consumer attitudes toward organic food. Besides, none of the moderating effects were significant (e.g., food safety and price) regarding the relationship between consumer-attitude and purchase intention toward organic food. The results will help marketers and organic food retailers to understand better consumer’s behaviour, build their marketing strategy and make advantageous decisions.

scholarly journals FACTORS INFLUENCING INVESTMENT DECISION MAKING IN SWIFTLET RANCHING INDUSTRY: THE CASE OF GUA MUSANG AND JOHOR BAHRU

2019 ◽  
Vol 4 (16) ◽  
pp. 27-38
Author(s):  
Fatin F. Ya’acob ◽  
Mohd Shahwahid Haji Othman ◽  
Rabiatul Munirah Alpandi ◽  
Siti Mariam Mellisa Abdullah ◽  
Mohd Hafiz Ghazali
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Investment Decision ◽  
Investor Behavior ◽  
Bird Nest ◽  
First Order ◽  
Factors Influencing ◽  
Equation Modelling ◽  
Investment Decision Making ◽  
Determining Factors

The edible bird nest industry is an entry point project under the Malaysian Transformation Plan. The number of swiftlet houses has increased three and a half folds from 2011 to 2016 but with this trend swiftlet houses, failure ranged from 70 to 80 percent. This study focuses on understanding the investors’ behavior in this industry and on determining factors that are influencing their investment decision. The basic framework of analysis is the investor behavior theory by applying for the formative first order Partial Least Squares-Structural Equation Modelling model. The data collected from 180 ranchers randomly interviewed from two districts namely Johor Bahru and Gua Musang. The result revealed that heuristic is a first decision construct that has the highest impact on investment decision making followed by market, herding and prospect decision construct.

scholarly journals Analisis Perilaku Konsumen dan Keuangan Terhadap Minat Investasi Properti Kelas Menengah di Kota Batam

2020 ◽  
Vol 16 (3) ◽  
pp. 221-231
Author(s):  
Wisnu Yuwono ◽  
◽  
Angelin Denis Yeo ◽  
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Consumer Attitude ◽  
Equation Modelling

Tujuan dari penelitian ini adalah untuk mengetahui variabel yang mempengaruhi investor dalam pembelian properti kelas menengah di Kota Batam, dikarenakan sektor properti di Kota Batam saat ini mengalami stagnasi seiring melambatnya pertumbuhan sektor industri di beberapa tahun terakhir. Variabel yang diduga kuat dalam mempengaruhi konsumen dalam pembelian properti diantaranya consumer behavior, consumer attitude, overconfidence dan financial. Penelitian ini perupakan penelitian survei dengan penyebaran kuesioner kepada 295 responden. Dengan pendekatan structural equation modelling (SEM) melalui software SmartPLS versi 3.2 didapatkan hasil bahwa menunjukkan bahwa consumer behavior, consumer attitude, overconfidence dan financia berpengaruh signifikan terhadap minat investor dalam pembelian property.

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