scholarly journals Factors Influencing Organic Food Purchase Intention in an Emergent Market: An Empirical Investigation of Saudi Arabia

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Eman H. Alshammari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Partial Least Square ◽  
Least Square ◽  
Influential Factor ◽  
Consumer Attitude ◽  
Health Consciousness ◽  
Factors Influencing ◽  
Consumer Purchase Intention

The consumption of organic food has increased owing to consumers becoming more concerned about their health. Many people have begun to realize the advantages of using organic instead of conventional food. Consumer-attitude is now the most influential factor affecting consumer purchase intention toward organic food. This study aims to identify factors influencing consumers’ attitudes and purchase intention toward organic food in the Saudi context. The data used here were collected from 147 participants by using structured questionnaires. Structural equation modelling and partial least square (SmartPLS) were used to analyze the data collection. The results show that issues relating to food quality and scepticism influence consumers’ attitudes toward organic food. Interestingly, organic food knowledge and health consciousness are not significant in influencing consumer attitudes toward organic food. Besides, none of the moderating effects were significant (e.g., food safety and price) regarding the relationship between consumer-attitude and purchase intention toward organic food. The results will help marketers and organic food retailers to understand better consumer’s behaviour, build their marketing strategy and make advantageous decisions.

scholarly journals Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

2017 ◽  
Vol 7 (2) ◽  
Author(s):  
Wiwik Handayani
Keyword(s):  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Green Marketing ◽  
Consumer Attitude ◽  
Green Product ◽  
Product Usage ◽  
Green Consumerism ◽  
Product Consumption ◽  
Consumer Purchase Intention

This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.

scholarly journals THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR

2021 ◽  
Vol 19 (4) ◽  
pp. 766-781
Author(s):  
Dewi Mustikasari Immanue ◽  
◽  
Alexandria Bianda H. S. ◽  
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Attitude ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Perceived Credibility ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
The Impact

This study is conducted to determine the effect of perceived credibility, trust, experience, and attractiveness as an evaluator of influencers' effectiveness on consumer purchase intention in fashion products mediated by attitude towards influencers and brand attitude. Influencers are those who regularly share content related to certain fields or skills on social media platforms. This study is based on the Theory of Planned Behavior (TPB) and other previous studies related to influencers' effectiveness on purchase intention of fashion products. The population in this study is 385 women in Surabaya with a non-probability sampling method using a purposive sampling technique. The data analysis method used in this study is Structural Equation Modeling-Partial Least Square (SEM PLS) with a smart PLS 3.0 program. The analysis results in this study show that perceived credibility, trust, and attractiveness have a positive and significant effect on attitude towards influencers. In contrast, perceived expertise has a negative and insignificant impact on attitude towards influencers. Attitude towards influencers fully mediates the influence of perceived credibility, trust, and attractiveness on brand attitude and purchase intention. Brand attitude fully mediates the influence of attitude towards influencers on purchase intention. In this study, variable perceived expertise used did not affect attitude towards influencer variables. This is different from previous studies that have been done before. For further researchers, it is suggested that they can again use perceived expertise and other variables that can support more deep assessments that give rise to consumer attitudes towards an advertisement made by fashion product influencers in subsequent studies using different populations. The analysis model that has been used in this study can then be reused in conducting further research with varying numbers of populations and types.

scholarly journals PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

scholarly journals FAKTOR-FAKTOR PENENTU PERILAKU GURU SMP MENGGUNAKAN TEKNOLOGI DALAM PEMBELAJARAN ONLINE: STUDI KASUS DI PROVINSI RIAU

2021 ◽  
Vol 22 (2) ◽  
pp. 123-133
Author(s):  
Defrizal Hamka ◽  
Neng Sholihat
Keyword(s):  
Online Learning ◽  
Latent Variables ◽  
Latent Variable ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Influential Factor ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Facility Conditions

The purpose of this research is to investigate factors that influence the intent of behavior using technology in online learning. The study uses structural equation modeling using a partial least square approach to test the hypotheses. Respondents selected using purposive sampling, and the questionnaires were distributed through online surveys and received a response of 96 respondents. Results show that latent variables, performance expectations, business expectations, and facility conditions have a positive and significant relationship with the intent of individual behaviour in the use of technology in online learning. The latent variable "condition facility" is the most influential factor. This research provides an important overview and understanding for policymakers in designing frameworks to pay attention to facility conditions. Further research is suggested in the future covering samples from various provinces in Indonesia. This study adds to the literature primarily on factors affecting behavioral intent to use technology in online learning. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi niat perilaku guru menggunakan teknologi dalam pembelajaran online. Penelitian ini menggunakan pemodelan persamaan struktural dengan menggunakan pendekatan partial least square untuk menguji hipotesis. Berdasarkan purposive sampling, kuesioner disebarkan melalui survei online dan mendapat tanggapan dari 96 responden. Hasil penelitian menunjukkan bahwa variabel laten, ekspektasi kinerja, ekspektasi usaha, dan kondisi fasilitas memiliki hubungan positif dan signifikan dengan niat perilaku individu dalam penggunaan teknologi dalam pembelajaran online. Variabel laten “fasilitas kondisi” merupakan faktor yang paling berpengaruh. Penelitian ini memberikan gambaran dan pemahaman penting bagi pembuat kebijakan dalam merancang kerangka kerja untuk memperhatikan kondisi fasilitas. Penelitian lebih lanjut disarankan di masa depan mencakup sampel dari berbagai provinsi di Indonesia. Studi ini menambah literatur terutama pada faktor-faktor yang mempengaruhi niat perilaku untuk menggunakan teknologi dalam pembelajaran online.

scholarly journals FACTORS INFLUENCING REPURCHASE INTENTION IN ONLINE SHOPPING CONTEXT: THE MEDIATING ROLE OF SATISFACTION

2018 ◽  
Vol 2 (1) ◽  
pp. 29-43
Author(s):  
Xin Jean Lim ◽  
Eugene Cheng-Xi Aw ◽  
Kenny Guan-Cheng Teoh
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Repurchase Intention ◽  
Performance Expectancy ◽  
Factors Influencing ◽  
Effort Expectancy

This study investigates the factors influencing repurchase intention in online shopping context.Self-efficacy and trust were integrated with Unified Theory of Acceptance and Use of Technology (UTAUT) components, namely performance expectancy and effort expectancy in explaining online repurchase intention. It was hypothesized that performance expectancy, effort expectancy, self-efficacy, and trust influence satisfaction and online repurchase intention. Satisfaction was posited to mediate the relationships between the proposed antecedents and online repurchase intention. 211 use able responses were collected through purposive sampling method and the data was analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). All proposed hypotheses were supported except the effects of effort expectancy and performance expectancy on online repurchase intention. All mediating effects of satisfaction proposed were found to be significant. Based on the findings, implications and future research directions were discussed.

scholarly journals PERAN SCARCITY MARKETING DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Carolina Heriyanto ◽  
Adrie Oktavio ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Limited Time ◽  
Equation Modelling

Abstrak - Penelitian ini dibuat dengan tujuan untuk mengetahui peran dari scarcity marketing dan perceived value terhadap purchase intention pada pengguna Traveloka. Scarcity marketing dalam penelitian ini berperan sebagai variabel bebas yang dibagi menjadi 2 jenis yaitu limited-time scarcity (X1) dan limited-quantity scarcity (X2). Variabel perceived value (Y1) berperan sebagai variabel mediasi dan purchase intention (Y2) sebagai variabel terikat. Penelitian ini menggunakan metode penelitian kuantitatif dengan menyebarkan kuesioner kepada 100 orang pengguna Traveloka dengan kriteria pernah melihat promo Traveloka dengan scarcity marketing dan telah melakukan transaksi minimal 2x dalam 2 tahun terakhir sebagai teknik pengumpulan data. Teknik analisis data yang digunakan yaitu Structural Equation Modelling - Partial Least Square (SEM-PLS). Selanjutnya, berdasarkan hasil pengujian melalui software SmartPLS, didapatkan hasil bahwa limited-quantity scarcity berpengaruh signifikan positif terhadap perceived value. Selain itu kedua jenis scarcity marketing juga memberikan pengaruh positif dan signifikan terhadap purchase intention.Kata Kunci: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention Abstract - This study examines the role of scarcity marketing and perceived value on purchase intention of Traveloka users. Scarcity marketing in this study acts as an independent variable which is divided into 2 types of scarcity, limited-time scarcity (X1) and limited-quantity scarcity (X2). Perceived value (Y1) as a mediating variable and purchase intention (Y2) as the dependent variable. The method used for this research is quantitative and the data collected by distributing questionnaires to 100 Traveloka users which has ever seen scarcity marketing on Traveloka promos and has made at least 2x transactions in the last 2 years. Furthermore, Structural Equation Modelling - Partial Least Square (SEM-PLS) was used as the data analysis technique. Based on the data analysis results through SmartPLS software, found that limited-quantity scarcity had a significant and positive effect on perceived value. In adition the two types of scarcity marketing also had significant and positive impact on purchase intention.Keywords: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention

scholarly journals Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall

2021 ◽  
pp. 81-87
Author(s):  
Shanta Banik ◽  
Sakhi Rani Dhar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Target Population ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Product Packaging ◽  
Mediating Role

Although advertisement is considered as an attention-grabbing tool, however, existing literature largely ignored whether such advertisement has any effect on children to recall the advertised products. This study thus aims to examine the effects of television advertisement on children’ purchase intention through the mediating role of advertisement recall in the Asian context. Since the target population is unknown, a non-probability sampling based convenient sampling approach was used to collect data. Data were collected from 245 parents of their 448 children in the context of confectionary products in Bangladesh. Partial least square based structural equation modeling was used to analyze the collected data. The results show that information, entertainment and product packaging displayed in advertisement significantly affect children’ advertisement recall. Advertisement recall is also found to have influence on children’ purchase intentions. Further, advertisement recall fully mediates in the relationships between information and purchase intentions; entertainment and purchase intentions; and packaging and purchase intentions. This study also offers significant theoretical and managerial implications.

scholarly journals Factors Influencing Pre-service Teachers’ Satisfaction and Intention to Use the Internet: A Structural Equation Modeling

2021 ◽  
Vol 15 (02) ◽  
pp. 110
Author(s):  
Ali Sadikin ◽  
Akhmad Habibi ◽  
Erick Sanjaya ◽  
Dwi Candra Setiawan ◽  
Try Susanti ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
The Internet ◽  
Intention To Use ◽  
Factors Influencing

<p>In the age of digital era where the Internet is playing an important and dominant role, the concern of the higher education to ensure that the Internet within the reach of the students is very important. However, little research has been reported to indicate the success of the concern in Indonesia. Therefore, This study was conducted to assess factors influencing Indonesian PSTs’ satisfaction (ST) and intention to use (IU) the Internet for learning through technology acceptance model (TAM). Data was gathered from a total of 596 pre-service teachers (PSTs) from five universities in Indonesia. The measurement and assessment of the model were developed through a partial least square structural equation modeling (PLS-SEM). The results informed that Indonesian PSTs’ ST was strongly influenced by perceived ease of use (PEU) and IU. Besides, PSTs’ IU was predicted by Attitude (AT), PU and PEU.<em> </em></p>

scholarly journals An Analysis of Music Fan Towards Music Streaming Purchase Intention of Thailand's Music Industry

2018 ◽  
Vol 6 (3a) ◽  
pp. 78
Author(s):  
Pannawit Sanitnarathorn
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Music Industry ◽  
Partial Least Square ◽  
Model Verification ◽  
Least Square ◽  
Digital Music ◽  
Music Piracy ◽  
Music Streaming

Digital music streaming are climbing but overall music revenue is declining with digital music piracy being blamed as the culprit. In a 10 year period from 2003 to 2013, global music sales dropped from $US23.3 to $US15 billion dollars with Thailand’s music industry following the trend dropping from $US 304 million in 2010 to $US 279 million in 2014. The study therefore used a structural equation model to analyze the variables affecting digital music piracy and fan music streaming's purchase intention. From the seven point Likert scale questionnaire, 350 music fans were surveyed concerning their digital music streaming activities. The qualitative research was conducted with 10 executives in music industry by the use of purposive sampling. Partial Least Square Graph software was used for model verification with the results showing that fan idolatry has the highest influence on the overall decision to stream music digitally. The results showed that the results of quantitative research is practical and acceptable hypothesis significance at p ≤ 0.05 by factors that have a direct influence positive peak and overall influence is the highest passion to affect their willingness to stream music digitally to consumers. The findings of this study concluded that the artist's passion for their music fans is the key factor in music lover’s intent to stream and pay for digital music. Fans are ultimately the most important sector of the industry and unfortunately it is one which the industry forgets about. Labels or artists who focus on only ‘looking good’ while not engaging their fan audiences are destined for a continuing decline in their sales numbers.

scholarly journals The Influence of Celebrity Endorser on Purchase Intention with Perceived Quality as Mediating Variable

2020 ◽  
Vol 4 (3) ◽  
pp. 454-461
Author(s):  
Tharissa Kesturi ◽  
Rd. Nurafni Rubiyanti
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Perceived Quality ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

The cosmetics industry is projected to continue to experience growth by the Indonesian Cosmetics Companies Association by 15% to Rp. 11.22 trillion from Rp. 9.76 trillion in 2012. One of the cosmetic brands in Indonesia is Wardah Cosmetic. The purpose of this study was to determine the effect of celebrity endorsers and Wardah Cosmetic's perceived quality on the buying interest. The method used in this research is the quantitative method, with the type of descriptive-causal analysis. Sampling with a non-probability sampling method with purposive sampling type with a sample size of 100 female consumers in the city of Bandung. The data analysis technique used is descriptive analysis technique and Partial Least Square - Structural Equation Model analysis. Based on SEM-PLS analysis, the celebrity endorser variable has a strong effect on purchase intention with a T-Statistics value of 7.486. Based on the moderation effect analysis, perceived quality perfectly mediates with a T-Statistics value of 1.124. The conclusion of this study, the variable perceived quality effectively influences as a perfect mediator towards celebrity endorsers and buying interest, which means that Wardah Cosmetic's use of celebrity endorsers is appropriate to affect the perceived quality of Wardah Cosmetic products and stimulate consumer buying interest.

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