scholarly journals Open Innovation and Cocreation in the Development of New Products: the role of design thinking

2018 ◽  
Vol 6 (2) ◽  
pp. 112-123 ◽  
Author(s):  
Adriana Baraldi Alves dos Santos ◽  
Caio Giusti Bianchi ◽  
Felipe Mendes Borini
Keyword(s):  
Development Process ◽  
Design Thinking ◽  
Technological Development ◽  
New Products ◽  
New Product ◽  
Fine Chemicals ◽  
Unique Case ◽  
Creative Capacity

Perfumes industry has been exponentially developing due to last decade’s technological development, requiring larger investments and creative capacity from fine chemicals industry. Since creative capacity may be maximized through creation strategies and methodologies such as co-creation and design thinking, the aim of this paper is to analyze the role of design thinking in the process of co-creation among competitors. In order to achieve such aim, a unique case study was conducted in a representative enterprise in the Brazilian perfume industry, which was responsible for a triad co-creation process of a new product, involving two foreign competing companies in the fine chemicals industry. It is possible to assert that the paradigm shift with co-creation and design thinking strategies in such a knowledge and technology intensive industry maximized new products development process

The Influence of New Product Factors on Export Propensity and Performance: An Empirical Analysis

1995 ◽  
Vol 3 (2) ◽  
pp. 11-28 ◽  
Author(s):  
Kwaku Atuahene-Gima
Keyword(s):  
Development Process ◽  
Export Performance ◽  
New Products ◽  
New Product ◽  
Positive Influence ◽  
Unique Role ◽  
Managerial Implications ◽  
And Performance ◽  
Significant Positive Influence

This study investigates the unique role of new product factors in the firm's propensity to export and its performance in exporting new products. Results from a sample of Australian firms show that product advantage, proficiency of pre development activities, and international orientation of the development process have significant positive influence on the firm's propensity to export new products. Further, the new product's domestic market performance and its impact on the sales and profitability of other products of the firm are significantly related to its export performance. A noteworthy finding is that firm factors overwhelm new product factors in explaining export performance of new products. Managerial implications of the findings are explored.

The role of new product development briefs in implementing sustainability: A case study

2010 ◽  
Vol 27 (3-4) ◽  
pp. 172-182 ◽  
Author(s):  
Effrosyni Petala ◽  
Renee Wever ◽  
Chris Dutilh ◽  
Han Brezet
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product

When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

2021 ◽  
Vol 10 (S1) ◽  
pp. S14-S17
Author(s):  
Clinton Warren
Keyword(s):  
Design Thinking ◽  
University Of Minnesota ◽  
Athletic Department ◽  
Ticket Sales ◽  
Sales And Marketing ◽  
Group Interviews ◽  
Spectator Attendance ◽  
The University

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Felix Septianto ◽  
Rokhima Rostiani ◽  
Widya Paramita
Keyword(s):  
New Products ◽  
Interactive Effect ◽  
Experimental Studies ◽  
New Product ◽  
Underlying Mechanism ◽  
Content Type ◽  
Narrative Study ◽  
Managerial Implications ◽  
Purchase Likelihood

PurposeWhile new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research investigates the role of cuteness in leveraging the effectiveness of a narrative emphasizing an insight versus an effort in this regard.Design/methodology/approachThis research presents two experimental studies. Study 1 examines the moderating role of cuteness on the likelihood of purchasing a new product featuring an insight-based (vs effort-based) narrative. Study 2 extends the findings of Study 1 using different stimuli and establishes the underlying mechanism.FindingsResults show that when a cuteness appeal is present, an insight-based (vs effort-based) narrative will lead to a higher purchase likelihood. However, these differences do not emerge when a cuteness appeal is absent (a control condition). Further, perceived brand creativeness will mediate this effect.Originality/valueThe findings of this research contribute to the literature on lay belief of creativity, cuteness, and product narrative, as well as managerial implications on how to promote new products.

Development of a Tourism Destination: Exploring the Role of Destination Capabilities

2018 ◽  
Vol 43 (4) ◽  
pp. 517-543 ◽  
Author(s):  
Ruggero Sainaghi ◽  
Manuela De Carlo ◽  
Francesca d’Angella
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Theoretical Framework ◽  
Tourism Destination ◽  
Limited Role ◽  
Dynamic Perspective ◽  
The Creation

This article aims to identify the key elements underlying a destination capability (DC) and to examine what the genesis of these factors is and how they interact to foster the destination development. The article explores a specific development process—the creation of a new product in an alpine destination (Livigno, Italy)—making use of a theoretical framework structured around four major dimensions: DCs, coordination at the destination level, inter-destination bridge ties, and destination development. The results help clarify the genesis of a DC in the context of new product development. First, the dynamics underlying the creation of a DC show that coordination at the destination level constitutes the heart of the process, whereas the integration of scattered resources in the new product plays a more limited role. Second, from a dynamic perspective, the analysis has identified three patterns (scouting, implementation, and involvement).

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