Recommencement of Sport Leagues With Spectators at the Adelaide Oval During the COVID-19 Pandemic: Planning, Experience, and Impact of a Globally Unprecedented Approach

Non-pharmaceutical interventions including physical distancing and restriction on public gatherings were the cornerstone in controlling the COVID-19 pandemic, in the absence of effective vaccines and available treatment options. Many sport mega-events and sport leagues were canceled or indefinitely postponed, leaving stadiums globally empty or converted to be used as part of the COVID-19 response. There were calls for exit strategies to be developed. With the early containment of COVID-19 in South Australia, various restrictions were lifted in a staged and controlled manner, including the reopening of the Adelaide Oval for recommencement of sport leagues with spectator attendance. This involved the collaboration between public health authorities, other governmental agencies, Adelaide Oval Stadium Management Authority, various sporting leagues etc. Recommencement of sport leagues with staged increase in number of attending spectators allowed various measures to be introduced, revisited, and implemented accordingly, demonstrating that a case-by-case risk assessment can be conducted for mega-events during COVID-19, accounting for the epidemiological context at the time. Economic impacts and non-economic benefits of this recommencement were documented. This globally unprecedented, staged and controlled approach in returning spectators to sporting events during the COVID-19 pandemic could inform the reopening strategy of stadiums, recommencement of sport leagues and mega-events all over the world before herd immunity is achieved or in the event of future outbreaks.

The Effect of League Design on Spectator Attendance: A Regression Discontinuity Design Approach

This paper exploits a sharp regression discontinuity design to identify the causal impact of the Scottish Premiership League (SPL) “split” on spectator match attendance. We use data drawn from all 19 completed seasons for which this institutional arrangement has been in place. The causal effect of the “split” is to induce, for the last five rounds of games played in the season, a differential in average attendance of about 24% between the clubs that just qualify for the “Championship Play-off” section and those that do not. However, the annualized effect for the season is found to be modest.

When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

How We Can Enhance Spectator Attendance for the Sustainable Development of Sport in the Era of Uncertainty: A Re-Examination of Competitive Balance

This study seeks to find factors that determine the mobilization of spectators in games of the Korean professional baseball league for sustainable development. In particular, it re-examines the uncertainty-of-outcome hypothesis by looking at the effect of competitive balance (CB) on seat occupancy in stadiums. Data for 2160 games over three years (2015–2017) from the archives of the Korea Baseball Organization (KBO) were analyzed. The results show that the CB of the home team, with the entire teams, affects seat occupancy rate (SOR). It is also shown that there exists an inverted U-shaped curvilinear relationship between CB and SOR. However, the winning percentage of the home team in the entire league had a significant impact on the SOR. This implies that the overall athletic performance of the home team in the league competing with all other teams is much more important than the home team’s competitive balance in the season played before the game, for attracting fans to the stadium.

How multiple identities shape behavioral intention: place and team identification on spectator attendance

PurposeThe purpose of this study was to investigate the complexity of how spectators' multiple identities influence their behavioral intention. Specifically, the authors examined the effects of spectators' place identification, team identification and an interaction effect on attendance intention using social identity complexity framework.Design/methodology/approachData were collected from spectators attending professional baseball games in South Korea. While 550 questionnaires were returned, 475 (86.36%) were used in the analysis after excluding incomplete responses. The research model was tested using latent moderated structural equations modeling.FindingsResults indicated place identification only influenced attendance intentions through an interaction effect, while team identity directly affects attendance intention. Highly identified sport consumers intended to attend future games regardless of place identification, while the sense of love for the team's home region motivated low-identified sport consumers more to attend future games.Originality/valueThe findings of this research led to understanding the relationships between multiple identities and behavioral intention and provided the spectator sport industry with valuable strategies to manage their sport consumers.

Leveling the Ice: The Discrepancy Between Male and Female Athletics at Boston College

This paper explores multiple published articles regarding the societal assumption that women’s sports are less competitive and less engaging than men’s sports. Some articles, such as Women’s Sports Foundation (2010) and Carpenter & Acosta (2005),cite lack of funds and media visibility as to why women’s sports are not as highly regarded as men’s sports. Other articles, such as Messner (2000) and NWLC (2012), explain that the disproportion in coverage of men’s and women’s sports is based onsociety’s expectations of women and the assumption feminine“weaknesses” This paper examines the men’s and women’s ice hockey teams at Boston College and details the issues surrounding team schedules, fan attendance, university support, and media presence in an attempt to determine whether BC Women’s Ice Hockey receives different levels of support and investment from BC compared to the BC Men’s Hockey team, and whether this differential investment leads to a unique spectator experience that may explain the lack of spectator attendance at BC women’s hockey games.

If we build it, will they come? Examining the effect of expansion teams and soccer-specific stadiums on Major League Soccer attendance

Purpose – Two of the primary growth strategies for Major League Soccer (MLS) have been team expansion and the construction of soccer-specific stadiums. Therefore, the purpose of this paper is to determine the relationship between these factors and game-specific MLS spectator attendance. Design/methodology/approach – Two multiple regression models, one using multi-level mixed effects linear regression and another using interval regression, were developed to explain the variation in attendance utilizing the two factors of interest along with other control factors that have been identified as attendance determinants in previous literature. Game-specific data were collected for five MLS seasons, 2007-2011. Findings – The two regression models explained approximately 40 percent of the variation in spectator attendance and the results showed that expansion teams and soccer-specific stadiums were significantly related to attendance. However, the effect of soccer-specific stadiums was minimized due to the extreme success of the Seattle Sounders in drawing about twice as many fans as the next highest drawing franchise, yet playing in an American football stadium. Research limitations/implications – While many of the standard factors such as the presence of holidays and novelty players, competition from other professional teams, and day of week, competition from other professional teams; team quality failed to show significance. Expansion teams drew better than incumbent teams and the impact from soccer-specific stadia is weak given the success of the Seattle franchise (and possibly negative when excluding Seattle). Censoring of the dependent variable had a discernible impact on many of the attendance factors. Practical implications – These findings may be useful to managers of MLS and their teams along with other professional teams and/or leagues that are investigating the use of either team expansion or the construction of new facilities to increase spectator attendance. Originality/value – This is the first study to investigate the relationship between expansion and new stadium construction in MLS over multiple years. The results indicate that MLS’s decision to use team expansion and the construction of soccer-specific stadiums has been beneficial with respect to spectator attendance.