When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

2021 ◽  
Vol 10 (S1) ◽  
pp. S14-S17
Author(s):  
Clinton Warren
Keyword(s):  
Design Thinking ◽  
University Of Minnesota ◽  
Athletic Department ◽  
Ticket Sales ◽  
Sales And Marketing ◽  
Group Interviews ◽  
Spectator Attendance ◽  
The University

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

scholarly journals The role of the university library in creating inclusive healthcare hackathons: A case study with design-thinking processes

IFLA Journal ◽  
2019 ◽  
Vol 45 (3) ◽  
pp. 246-253 ◽  
Author(s):  
Bethany McGowan
Keyword(s):  
Teaching And Learning ◽  
Design Thinking ◽  
Instructional Materials ◽  
Learning Approaches ◽  
Inclusive Learning ◽  
Thinking Process ◽  
Addie Model ◽  
The University

Librarians can utilize design-thinking practices to develop instructional materials, in the development of new products and services, and in prototyping novel solutions to problems. This paper will explore the role of design thinking in teaching and learning via the use of the Blended Librarians Adapted Addie Model (BLAAM), and will illustrate how well-designed learning approaches can be used to create inclusive learning environments. It will present a case study showcasing how an academic health sciences librarian utilized a design-thinking process to create a health data literacy instruction service that encourages diverse participation in healthcare hackathons.

UNIFEI, Brazil: a case study of the role of the university in local development

2011 ◽  
Vol 2 (3/4) ◽  
pp. 227 ◽  
Author(s):  
Genecy Moraes Coelho Junior ◽  
Branca Terra ◽  
Elaine Cavalcate Peixoto Borin ◽  
Mariza Almeida
Keyword(s):  
Local Development ◽  
The University

University as a vehicle to achieve social innovation and development: repositioning the role of the university in the society

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lwando Mdleleni
Keyword(s):  
Local Community ◽  
Social Innovation ◽  
Research Question ◽  
Academic Research ◽  
Exploratory Research ◽  
Western Cape ◽  
Content Type ◽  
The University

Purpose This paper aims to explore the role of university in promoting, generating and sustaining social innovation (SI). It aimed to understand how higher education institutions have extended their contribution beyond the traditional function of teaching and research to perform in socio-economic problem-solving. It looks at the kinds of contributions which universities potentially make to SI processes, and the effects that this has on the direction and magnitude of SI, and by implication social development. This was done by drawing lessons from a SI project that the University of the Western Cape has been involved in, i.e. Zenzeleni Networks Project. Design/methodology/approach To address the research question with this framework, the author adopted an exploratory research design using a case study. This research is qualitative, exploratory and descriptive, based on a case study built with secondary data. Findings This paper submits that universities can potentially function as key role players in promoting SI initiatives and fostering social transformations. Universities contribute with different kinds of resources and inputs to foster new SI ideas. Originality/value The paper suggests that socially innovative university projects may contribute to community social sustainability maintaining social cohesion by increasing social capital and providing resources for the empowerment of the marginalised communities. In so doing, they contribute to overcome social exclusion and promote more sustainable forms of development at community level. More research is needed on how universities can build community networks with local community partners, who can use the insights of academic research to replicate interventions and move to scale.

scholarly journals The knowledge and perceptions of history students of South Africa’s Truth and Reconciliation Commission (TRC)

2014 ◽  
Vol 10 (1) ◽  
Author(s):  
M Oelofse ◽  
A Oosthuysen
Keyword(s):  
South Africa ◽  
South African ◽  
Research Method ◽  
Truth And Reconciliation Commission ◽  
Mixed Method Research ◽  
Reconciliation Commission ◽  
Truth And Reconciliation ◽  
Group Interviews ◽  
The University

Using the Truth and Reconciliation Commission of South Africa (TRC) and the concept of reconciliation as a case study, the article attempts to assess the knowledge and understanding of the registered undergraduate history students at the University of the Free State’s main campus about the TRC and the concept and process of reconciliation in the country at large. The research will firstly assess whether the younger generation of students, specifically students taking history as a subject, have any knowledge of such a significant and contemporary event in South African historiography as the TRC process. Secondly, in relation to the aims and recommendations of the TRC and against the background of reconciliation efforts in the country, to perceive the views and thoughts of undergraduate history students on the progress in reconciliation endeavours in South Africa. As a result, a sample of 128 undergraduate history students was randomly selected to complete a quantitative questionnaire. The questionnaire consisted of both closed and open-ended questions. Group interviews, as a qualitative research method, were added and used to conduct interviews with 16 undergraduate history students selected randomly and answers were recorded. Accordingly, an explanatory mixed- method research method approach was employed by implementing both the qualitative and quantitative method.

The University in a Retail Context

2019 ◽  
pp. 249-267
Author(s):  
Xhimi Hysa ◽  
Vusal Gambarov ◽  
Besjon Zenelaj
Keyword(s):  
Business Model ◽  
Social Value ◽  
Social Business ◽  
Business Model Canvas ◽  
The Social ◽  
Retail Activity ◽  
The University ◽  
Case Based

On-campus retailing is a spread practice, but academia has almost underestimated its potential. Nevertheless, not every type of retail activity adds value to customers and society. When the proposed value is society-driven and sensitive to consumers' wellbeing, customers' engagement increases. One business model, through which it is possible to exploit the benefits of on-campus retailing by adding social value, is the Yunus Social Business. This is a case-based study aiming to describe, through the Social Business Model Canvas, the founding of an organic shop within a university that is supplied by administrative staff of the university that are at the same time also local farmers. Further, the shop aims to resell organic food to university staff and students. The case study is theoretically enriched by traditional Porterian frameworks and new service frameworks such as the service-dominant logic by emphasizing the role of value proposition, value co-creation, and value-in-context.

“You Can Lead the Horse to Water, but … ”

2012 ◽  
pp. 182-199
Author(s):  
Henk Huijser ◽  
Michael Sankey
Keyword(s):  
Higher Education ◽  
Distance Education ◽  
Web 2.0 ◽  
Learning Management Systems ◽  
Web 2.0 Technologies ◽  
Learning And Teaching ◽  
Potential Benefits ◽  
The University

This chapter outlines the potential benefits of incorporating Web 2.0 technologies in a contemporary higher education context, and identifies possible ways of doing this, as well as expected challenges. It uses the University of Southern Queensland (USQ), primarily a distance education provider, as the context for many of its case study examples. In particular, it addresses the important role of the allowances of particular learning management systems (LMSs) in pedagogical applications of Web 2.0 technologies. Overall, this chapter argues that the goals and ideals of Web 2.0/Pedagogy 2.0 can be achieved, or at least stimulated, within an institutional LMS environment, as long as the LMS environment is in alignment with such goals and ideals. It uses the implementation of Moodle at USQ as a case study to reinforce this argument and explore which factors potentially influence a shift in thinking about learning and teaching in a Web 2.0 context.

Students' Creativity and Entrepreneurial Learning for Developing Corporate Entrepreneurship

2017 ◽  
pp. 89-116
Author(s):  
Giustina Secundo ◽  
Pasquale Del Vecchio ◽  
Giuseppina Passiante ◽  
Mirco Paoletto
Keyword(s):  
University Students ◽  
Corporate Entrepreneurship ◽  
Learning Processes ◽  
Entrepreneurial Learning ◽  
Italian Association ◽  
Entrepreneurship Development ◽  
University Colleges ◽  
The University

The chapter aims to contribute at the discussion on the role of creativity in sustaining corporate entrepreneurship development by focusing on entrepreneurial learning in the context of incumbent enterprises. Empirical evidences coming from the case study of “Mimprendo” project (www.mimprendo.it), an initiative promoted by the Italian Conference of the University Colleges and the Italian Association of Young Entrepreneurs, are presented. Findings provides insights about the collaborative entrepreneurial learning as happening in the community composed by University students, entrepreneurs, and researchers to solve relevant managerial and entrepreneurial innovation's needs. Those evidences are at the basis of an integrated framework aimed to provide a coherent and a systematic view on the collaborative entrepreneurial learning processes to nurture, select, and implement creative ideas of universities students for sustaining the corporate entrepreneurship in incumbent companies.

Human Rights Advocacy Across Borders

2017 ◽  
Author(s):  
Carolyn Wong
Keyword(s):  
Human Rights ◽  
Performing Arts ◽  
University Of Minnesota ◽  
Political Leaders ◽  
Politics Of Recognition ◽  
Human Rights Advocacy ◽  
Hmong Americans ◽  
The University ◽  
College Educated

Chapter Five presents a case study of the politics of recognition and dignity as expressed in the testimony of Hmong refugees about human rights violations in Thailand, where their relatives’ graves were desecrated. A collaborative project led by human rights researchers at the University of Minnesota and Hmong American political leaders explored how the rights claims can be usefully framed in terms of indigenous religious rights. From the work of a newly emerging generation of college-educated Hmong Americans, parts of this story began to find moving expression in a nascent literary and performing arts.

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