scholarly journals Brand’s CSR Influence on Consumers’ Prosocial Behavior in Unrelated Domains

2018 ◽  
Vol 17 (1) ◽  
pp. 139-149
Author(s):  
Angela Negrão ◽  
Danielle Mantovani ◽  
Lucas Magalhães De Andrade
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Prosocial Behavior ◽  
Social Distance ◽  
Social Outcomes ◽  
Positive Effects ◽  
Social Cause ◽  
The One ◽  
Corporate Social

This study proposes that Corporate Social Responsibility (CSR) activity may positively influence consumers prosocial behavior. However, this effect is moderated by the consumer-brand social distance. In two experiments, we show that consumers close to the brand become more prosocial in situations unrelated to the cause supported by the company when they are exposed to the brands prosocial communication, compared to those who are distant from the brand. This paper contributes to furthering CSR theory by showing the positive effects of brand CSR initiatives on secondary social outcomes, such as consumers volunteering and donating money to a social cause not closely related to the one promoted by the company. Besides, this paper also contributes theoretically by showing the moderation role played by consumer-brand social distance. Important implications for the role of CSR are useful for companies and society in general, since the paper demonstrates that brands prosocial behavior can influence consumers prosocial behavior beyond the brand context only.

The impact of corporate social responsibility on firms’ financial performance, evidence from the food and beverage industry

2019 ◽  
Vol 122 (1) ◽  
pp. 1-13 ◽  
Author(s):  
Niccolò Nirino ◽  
Nicola Miglietta ◽  
Antonio Salvi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Ordinary Least Squares ◽  
Social Outcomes ◽  
Content Type ◽  
Positive Effects ◽  
Food And Beverage ◽  
Corporate Social ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) on firms’ financial performance (FP) in the food and beverage (F&B) sector. Design/methodology/approach The authors developed a conceptual model that hypothesizes a positive effect of CSR governance on CSR outcomes (environmental and social) and these on firm’s FP. Gathering data from 190 F&B companies, the authors empirically tested the validity of the model through an ordinary least squares regression analysis. Findings The findings highlight the positive impact of CSR governance on environmental and social outcomes, showing real societal concerns among companies’ stakeholders in the F&B industry. Studies on the effect of CSR outcomes on FP have shown mixed results. On one side, the social outcomes positively impact a firm’s performance; on the other side, environmental outcomes show insignificant or non-positive effects depending on different measurements of FP. Originality/value Despite the mixed set of results between CSR and a firm’s performance in the literature, this research provides a new framework in which the impact of CSR on FP is analysed through the effectiveness of CSR governance on CSR outcomes (social and environmental). Moreover, this study contributes to the CSR literature understanding the impact of both environment and social concerns by companies on firm’s FP in F&B context.

Corporate social responsibility á la the liberal communist

Organization ◽  
2013 ◽  
Vol 20 (3) ◽  
pp. 416-432 ◽  
Author(s):  
Carl Cederström ◽  
Michael Marinetto
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Other ◽  
Social Good ◽  
The Social ◽  
Dynamic Structures ◽  
The One ◽  
Corporate Social ◽  
Practical Nature

This article explores the ‘liberal communist’, a conceptual and satirical figure originally elaborated in the work of Slavoj Žižek (2008). The liberal communist claims (1) that there is no opposition between capitalism and the social good; (2) that all problems are of a practical nature, and hence best solved by corporate engagement and (3) that hierarchies, authority and centralized bureaucracies should be replaced by dynamic structures, a nomadic lifestyle and a flexible spirit. This analysis of the liberal communist has at least two implications for research on CSR. First, it examines the ideological role of CSR by moving beyond a propaganda view, instead offering an ideological reading that focuses on the ways in which CSR seeks to obliterate any existing contradictions between ‘philanthropic actions’ on the one hand and ‘profit-seeking business activities’ on the other hand. Second, it demonstrates how critique is not necessarily what corporations seek to avoid, but something that they actively engage in.

scholarly journals Consumers’ perceived corporate social responsibility evaluation and support: The moderating role of consumer information

2018 ◽  
Vol 25 (4) ◽  
pp. 613-638 ◽  
Author(s):  
Montserrat Boronat-Navarro ◽  
José Antonio Pérez-Aranda
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Consumer Information ◽  
Economic Dimension ◽  
Economic Implications ◽  
Positive Effects ◽  
Search For Information ◽  
Corporate Social

This study analyzes how consumers’ evaluations of various dimensions of corporate social responsibility (CSR) affect their support of it and how consumers’ searches for CSR information influence such evaluations. The empirical analysis relies on data on CSR from a wide representative sample of 3543 Spanish hotel consumers. We use hierarchical multiple regressions to test the relationships and use factorial analysis to test the validity of the different CSR dimensions. The proposed positive effects of legal, ethical, economic, philanthropic, and environmental dimensions of CSR on consumers’ support for corporate reputation, the selection of an establishment, and future purchase intention are corroborated, although they are only partially corroborated in the case of the economic dimension. These relationships are moderated in some cases by consumers’ search for information about hotels’ CSR practices. Managerial and economic implications are derived from the results.

scholarly journals Corporate social responsibility in times of crisis: business actions during the COVID-19 pandemic

2021 ◽  
Vol 12 (4) ◽  
pp. 909-927
Author(s):  
Luiz Henrique Vieira da Silva ◽  
Cibele Roberta Sugahara ◽  
Denise Helena Lombardo Ferreira
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Human Life ◽  
Respiratory Syndrome Virus ◽  
Socially Responsible ◽  
Agenda 2030 ◽  
The One ◽  
Corporate Social ◽  
Impacts Of Climate Change

Between the years 2019 and 2020, humanity was affected by one of the most serious pandemics in recent history, caused by the severe acute respiratory syndrome virus 2 (SARS-CoV-2). The socioeconomic tragedy required the complete mobilization of governments, companies, and other organizations to contain and combat the disease. Shedding light on the role of companies, this article set out to analyze, through descriptive, qualitative and documentary research, the various manifestations of Corporate Social Responsibility in Brazilian companies during the pandemic, with the Agenda 2030 as a backdrop for Sustainable Development and related initiatives. It became evident that, while on the one hand, organizations are strongly invited to act in the containment of world events harmful to human life, by extension, socially responsible companies must bear the commitment to work together to mitigate the impacts of climate change and to eradicating hunger and poverty, equally urgent and necessary demands.

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