Innovativeness as a means to improve competitiveness in the real estate market

2017 ◽  
Vol 18 (1) ◽  
pp. 0-0
Author(s):  
Marcin Sitek

The aim of this study is to demonstrate that innovativeness in the real estate market represents a means to improve competitiveness of business entities present in this market. The study discusses determinants of innovativeness were presented with division into technical, technological, organizational, process, marketing and financial innovations in the real estate market. Analysis of the types of innovations in the real estate showed that major innovations in the real estate market that employed innovative solutions in the construction sector are oriented particularly at energy efficiency and ecology. Furthermore, the results of the studies that demonstrated a reduction in costs of operation in sustainable buildings lead to the conclusion that the thesis concerning innovativeness as a means to stimulate competitiveness was supported.

2021 ◽  
pp. 60-68
Author(s):  
O. A. Zemlyanskiy

Effective business activities conducting in the real estate market is impossible without an objective analysis of the real estate market, its individual segments, comparing the possibilities and efficiency of doing business in different market segments. Based on the generalization of various methods, the author proposes an analysis of the real estate market to determine the possibility of effective business activity, including setting goals for the analysis of the real estate market and its individual segments, determining the subject, conditions and opportunities for entrepreneurial activity in the real estate market, analysing the market in accordance with the factors of market analysis, its characteristics and identification of the most attractive market segments and areas of activity in order to achieve these goals. The analysis of the real estate market determines the opportunities, conditions and prospects of presence on the market for various companies and types of business related to the creation and sale of real estate objects, as well as credit and financial, legal, insurance, valuation, commercial and other types of business.


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