scholarly journals Strategic relationship management and civic information in an activist organization

2020 ◽  
Vol 6 (1) ◽  
pp. 63-76
Author(s):  
Wiebke Reile
Keyword(s):  
Customer Relationship Management ◽  
Direct Marketing ◽  
Relationship Management ◽  
Customer Relationship ◽  
Social Movement Organizations ◽  
Organizational Practices ◽  
Social Activist ◽  
Structured Interviews ◽  
Grassroots Organization ◽  
Movement Organizations

This study examines the organizational practices of CODEPINK: Women for Peace, a social activist organization, between January 1 and October 1, 2018 to understand the organization’s strategic data-driven practices during activist campaigns. The results provide important insights into the mechanisms a digital-grassroots organization takes to spread civic information to users for political participation. In a series of semi-structured interviews, analyzed with content-analysis, respondents indicated organizational practices that included the use of a non-partisan political customer relationship management (CRM) platform, social matching, and interest-based targeted emailing. CODEPINK uses these tools to help facilitate support for fundraising, direct marketing, and organizing campaigns. Understanding how social movement organizations use media innovations to support their action repertoires provides a better framework for understanding modern-day activist practices.

scholarly journals Customer Relationship Management (CRM) As An Innovative Element Of Direct Marketing And Its Impact On Market Performance. A Strategy To Personalize Market Massification Creating A Change In The Culture Of Management With The Client: A Focus To Increase C

2011 ◽  
Vol 6 (5) ◽  
Author(s):  
Alejandra Costa Aizcorbe
Keyword(s):  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Direct Marketing ◽  
Relationship Management ◽  
Customer Relationship ◽  
Academic Emphasis ◽  
Cultural Changes ◽  
Central Focus ◽  
Concrete Solution ◽  
Crm Processes

Customer Relationship Management (CRM), is the central focus of this investigation. Speaking of CRM is not speaking about technology, just as speaking of hospitality is not laying a Welcome mat at an entrance. This investigations theme sustains its importance in the quest for company profitability through the development of customer loyalty and knowledge and by implementing CRM processes that may work as value engines and at the same time be specific actions aimed at achieving cultural changes in customer management. Therefore, the investigation in Mexico has a central focus on companies where knowledge of the client and direct contact with him is the very reason of the companies existence. Based on this, one searches for a concrete solution through an integrate model which one may service a conglomerate of firms in the Mexican corporate sector through a satisfying and profitable commercial mix for the companies profile which is the objective of this work. With this investigation, it will be demonstrated that CRM processes can generate a change in the culture of client management and create a new focus within organizations to optimize the effort of direct commercialization, generating profitability based on customer loyalty and knowledge. With the development of this thesis a greater academic emphasis is placed in this area of marketing that seeks to demonstrate that the application of CRM processes within the field of direct analytic marketing in the Mexican market is a cornerstone in company profitability and the search for value.

scholarly journals SIGNIFICANCE OF DATABASE MARKETING IN THE PROCESS OF TARGET SEGMENTS IDENTIFICATION AND SERVICE

2013 ◽  
Vol 6 (1) ◽  
pp. 40-47
Author(s):  
Joanna Łodziana-Grabowska
Keyword(s):  
Customer Relationship Management ◽  
Direct Marketing ◽  
Relationship Management ◽  
Sales Force ◽  
Customer Relationship ◽  
Database Marketing ◽  
Target Market ◽  
Market Requirements ◽  
Potential Customers

The study aims at presenting the position and role of marketing databases in the enterprise’s market operations and achievement of sales targets. The study identifies the following elements pertaining to the discussed issue: essence and parts of the database marketing, significance of the database marketing in the process of target segments service, database and customer relationship management as well as the problem of the customers’ privacy in relation to their data being used and processed by market entities. It should be emphasized that the informational systems constitute the basic elements supporting the process of sales management and service of the company’s target segments. It should be stressed that for the trade marketing the identification of a recipient type is of significance, which is presented in this study with reference to the database marketing. The database may also contain the information on products, departments and sales force involved in a specific marketing action. With such database at their disposal the companies become mobile in terms of their offer adjustment to the market requirements, while by making the customer the central point of their focus, their marketing becomes an essential and effective tool of building their relationship with the customer. The database development in order to identify the potential customers is a significant project of impact on the efficiency of marketing and the process of target market service, both for small and large enterprises. Keywords: customer relationship management, database marketing, direct marketing, target market.

scholarly journals PENGARUH PROGRAM DIRECT MARKETING TERHADAP CUSTOMER RELATIONSHIP MANAGEMENT PADA FUNCTION ROOM DI HARRIS HOTEL SENTUL CITY BOGOR

2020 ◽  
Vol 5 (2) ◽  
pp. 82-93
Author(s):  
Nungky Puspita
Keyword(s):  
Customer Relationship Management ◽  
Direct Marketing ◽  
Relationship Management ◽  
Direct Mail ◽  
Customer Relationship ◽  
Direct Selling ◽  
Marketing Department ◽  
Sales And Marketing ◽  
On Line

Direct marketing merupakan cara yang efetif untuk menjangkau pelanggan dengan tepat sasaran dan dapat diukur serta dapat membantu mempertahankan pelanggan. Program direct marketing dilakukan oleh sales and marketing department HARRIS Hotel Sentul City Bogor yang memiliki peran yang sangat penting dalam mempromosikan produk yang dimilikinya seperti meningkatkan penjualan function room dengan mempromosikan kepada sasaran pasar. Direct marketing selain dapat menjual function room juga dapat menjalin dan membina hubungan dengan tamu atau biasa disebut customer relationship management. Customer Relationship Management merupakan konsep yang berfokus pada pemeliharaan hubungan dengan pelanggan untuk membangun hubungan jangka panjang dan menguntungkan dengan pelanggan. Tujuan dari penelitian ini untuk mengidentifikasi pengaruh program direct marketing terhadap customer relationship management dalam meningkatkan penjualan function room di HARRIS Hotel Sentul City Bogor. Metode pengumpulan data yang digunakan yaitu observasi, wawancara, kuesioner dan studi kepustakaan. Kuesioner disebarkan secara langsung dengan 100 responden yang memenuhi syarat penelitian. Data yang diperoleh dianalisis dan disajikan secara kuantitatif deskriptif. Teknik analisis data yang digunakan uji validitas, uji reliabilitas serta teknik regresi linear berganda mealui uji koefisien determinan (R2), Uji secara F, Uji T regresi berganda. Hasil temuan penelitian ini menunjukkan bahwa variabel telemarketing, direct mail, kiosk marketing dan the on-line customer berpengaruh signifikan terhadap customer relationship management sedangkan variabel direct selling, dan catalog marketing tidak berpengaruh signifikan terhadap customer relationship management

scholarly journals The Best Practice of CRM Implementation for Small- and Medium-Sized Enterprises

2019 ◽  
Vol 9 (1) ◽  
pp. 22 ◽  
Author(s):  
Michal Pohludka ◽  
Hana Štverková
Keyword(s):  
Customer Relationship Management ◽  
Best Practice ◽  
Small And Medium Enterprises ◽  
Direct Marketing ◽  
Relationship Management ◽  
Integrated System ◽  
Customer Relationship ◽  
Sustainable Business ◽  
Erp System ◽  
Crm System

The biggest key aspect to the success of a business is a satisfied customer. For this reason, it is possible to state that the growing trend of focusing on the customer and his/her needs has prevailed in recent years. The aim of this article is to analyze the use of CRM (Customer Relationship Management) systems in small- and medium-sized enterprises (SMEs) in the Czech Republic and to find the determinants for CRM system implementation. The best practice for CRM implementation suitable for SMEs is clarified using a specific case of a global enterprise. A fully functional CRM system can be considered a competitive advantage, and this is not only the case for global companies, but also for small and medium enterprises. Using a functional CRM interconnected with an ERP system, enterprises are able to manage business and direct marketing activities, as well as the company’s overall profits. These functional systems lead to an integrated system called funnel management, which improves customer relationship management and leads to a sustainable business.

Can revenue management be integrated with customer relationship management?

2019 ◽  
Vol 31 (2) ◽  
pp. 978-997 ◽  
Author(s):  
Basak Denizci Guillet ◽  
Xinchen Shi
Keyword(s):  
Hong Kong ◽  
Revenue Management ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Structured Interviews ◽  
Executive Management ◽  
Content Type ◽  
Management Level ◽  
Marketing Executives

Purpose The purpose of this study is to understand how and to what extent Hong Kong hotels have integrated customer relationship management (CRM) into their revenue management (RM) practices at individual customer level. Method Semi-structured interviews were used to gather information from experienced interviewees holding hotel RM- and marketing-related executive positions. In total, 11 revenue and 9 marketing executives were interviewed in 2016-2017 over a period of 13 weeks. The data were transcribed and then Nvivo was used for data organization and analysis. Findings The hotels do not systematically segment customers by value because of restraints on the RM systems’ capabilities and the industry’s conventional segmentations. The revenue and marketing executives’ attitudes toward integration, IT system infrastructure support to enable integration, loyalty and membership programs as a means for integration and executive management level support for integration influence the hotel’s potential for RM and CRM integration. Research Limitations/implications Only the perspectives of revenue and marketing executives were considered. Incorporating the insights of different parties may achieve a more comprehensive result. In addition, because it seems that there is no systematic RM and CRM integration within the Hong Kong hotel industry, relevant decision-makers’ opinions toward the practice may change once they evaluate the performance of the pioneering practitioner. Originality This study reveals what has been done in practice to integrate RM and CRM compared with the theoretical approach, proposes an integration framework and discusses the potential for further development together with the challenges to integration.

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Customer Relationship Management

2001 ◽  
Vol 30 (8) ◽  
pp. 417-422 ◽  
Author(s):  
Hajo Hippner ◽  
Stephan Martin ◽  
Klaus D. Wilde
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship
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