Raising International Discourse Rights in Translation and Interpreting Pedagogy

This research project aims at consolidating and revitalizing translation and interpreting pedagogy with dual emphasis on the cultural soft power and international discourse rights of China via emphasizing international competitiveness. In order to realize the significant needs of the current market requirements and the new era of China, this project proposes the “ICC” interpreting training model. It refers to the combination of intercultural communication competency with international competitiveness as the teaching and learning outcomes by means of integrating the following five components in the course content and the whole curriculum design: (1) interpreting competency – bilingual competence and interpreting skill-based training; e.g., short-term memory and note-taking; (2) national value – strengthening translation and the crucial roles and responsibilities of interpreter trainers and trainees in disseminating national culture; (3) expertise of subject matters – equipping students with expertise for work field and meeting the market requirements; e.g., specific professional knowledge and jargons demanded by the tasks; (4) professional ethics and image – extra-linguistic knowledge emphasizing a translator’s and an interpreter’s professional code of conduct and ethics in a way that can establish the “iconic” image of a professional interpreter; e.g., confidentiality, posture, and appearance; (5) practical assessment – evaluation of students’ performance in practical translation and interpreting opportunities and/or internship in organizations of various natures according to international standards. This research proposes a new training model to incorporate intercultural communication competency with international competitiveness. The significant role of interpreting pedagogy in contributing to a sound national name is investigated. The new “ICC” model that this research is proposing answers such a call for the significant role of raising cultural soft power and international discourse rights in China.

Understanding traceability: its relevance in the adoption of quality and safety measures across the supply chain

The article is based on a previous case study of a certified papaya producer from Colima which currently implements traceability in its operations. Traceability can be defined as an instrument to respond and avoid risks in the supply chain of a product. For Small and Medium Enterprises (SMEs) the use of traceability can be a competitive advantage, adding value to their products; or either an entry barrier to access to new international markets. The article analyzes the importance of traceability and the adoption of new practices to respond to future market requirements in a competitive globalized environment.

A Comprehensive Review of the Coffee Leaf Miner Leucoptera coffeella (Lepidoptera: Lyonetiidae)—A Major Pest for the Coffee Crop in Brazil and Others Neotropical Countries

The coffee leaf miner (CLM) Leucoptera coffeella moth is a major threat to coffee production. Insect damage is related to the feeding behavior of the larvae on the leaf. During the immature life stages, the insect feeds in the mesophyll triggering necrosis and causing loss of photosynthetic capacity, defoliation and significant yield loss to coffee crops. Chemical control is used to support the coffee production chain, though market requirements move toward conscious consumption claiming for more sustainable methods. In this overview, we discuss aspects about the CLM concerning biology, history, geographical distribution, economic impacts, and the most relevant control strategies in progress. Insights to develop an integrated approach for a safer and eco-friendly control of the CLM are discussed here, including bio-extracts, nanotechnology, pheromones, and tolerant cultivars.

New Trends and Advancement in Next Generation Mobile Wireless Communication (6G): A Survey

As the commercial implementations of 5G networks have been initiated in different regions of the world, the focus of the researchers is bending towards the next generation of wireless communication. This research study intends to investigate the requisites of the fast establishment of the theoretical and practical measures for sixth generation (6G) wireless communication. To this end, this paper first outlined the existing research works that have considered different aspects of 6G, and then based on this existing works, the future vision is established. Then, the 6G vision is based on four types of connectivity and is summarized as “Wherever you think, everything follows your heart.” To fill the gap between the market requirements after one decade and the limited capabilities of 5G, different specifications of 6G that make it an appropriate replacement are discussed. Furthermore, different candidate technologies that can potentially realize the 6G communication are studied, followed by discussion on different challenges in the realization and possible research directions to cope with these challenges. By exploring the vision of future, its specification, and key candidate technologies, this paper attempts to summarize the general 6G framework. In addition, with mentioned challenges in realization of 6G, the aim of this paper is to guide the researcher and attract their interest to consider them.

Foodomics: Advances in product testing in agri-food supply chains

This chapter is written to describe the concept of product testing in agri-food supply chains and the methods that are being developed to identify instances of product non-conformance with either regulatory requirements, market requirements or both. The emergence of a range of new technologies provides opportunity to build on existing product testing protocols and offer complementary alternative and rapid testing of food which can provide assurance that food products are consistently what they are purported to be. Microbiological contamination will not be considered in this chapter. Effective and targeted product testing also acts as a potential deterrent against food safety incidents and food fraud. The chapter also introduces the term “foodomics” and what this means in terms of smart agri-food supply chains.

ABOUT NEW GENERATIONS OF CORPORATE INFORMATION SYSTEMS IN THE XXI CENTURY

The article describes the strategy of reforms being implemented in Uzbekistan at the present stage, which involves the introduction of new educational technologies in the educational process of higher school. The tasks of training specialists who meet the requirements of the time and market requirements are given. According to the results of the study, the role of modern educational technologies in the educational process of the university was revealed. An innovative pedagogical technology is a project of a certain pedagogical activity that is consistently implemented in practice. Information technologies are an integral part of the advanced world, they largely determine the subsequent economic and social development of mankind. In these criteria, revolutionary configurations require a training system. Thus, we can say that the significance of this problem takes place in the modern educational environment, because at present, competent teaching of disciplines cannot be carried out without using the means and capabilities provided by computer technologies and the Internet.

FINANCING PUBLIC UNIVERSITIES IN PALESTINE: CHALLENGES AND OPPORTUNITIES

The purpose of the study to identify the extent to which the sustainability of sources of financing and to identify the most important challenges facing the financing of the Palestinian public universities as well as to explore potential financing opportunities that can be developed to finance the Palestinian public universities based on the experiences of other universities. The study used the analytical qualitative method, and the study tool is interviews with finance specialists in Palestinian public universities. One of the findings of the study is that students’ tuition fees are the main source of financing for universities, as they constitute approximately 80% of universities’ revenues. The centers and institutes affiliated with the university are considered an important and sustainable source of financing for universities, but they are not used in an optimal way. One of the challenges facing financing is competition between universities instead of integration between them, and from other financing opportunities , are creation of investment units in universities or business development centers in partnership with the private sector .The study recommended the importance of working on finding other sources of financing universities through potential financing opportunities, such as : investment units and business development centers, establishing productive projects in cooperation and partnership with the public and private sectors, restructuring and integrating academic disciplines, and finding new academic disciplines that match with the labor market requirements that attract new students.

TRANSCREATION AS A NEW APPROACH TO TRANSLATION OF ADVERTISING TEXTS AND SLOGANS

The commercial success of any business enterprise in the age of globalization and internationalization depends on the choice of marketing strategy. To remain competitive, all industries must follow new trends and face new challenges. In the context of the current market requirements, a new strategy for translating advertisements and slogans called transcreation has been attracting more attention and is an emergent trend for the Ukrainian market. In this study, we examine the phenomenon of transcreation and present an analysis of texts resulting from the application of the translation strategy. The problem of advertisement translation has been attracting attention of the modern linguists as the main task of a translator is 1) to choose the appropriate translation strategy so as 2) to clearly convey to the recipient the intended information of the original text considering all implicit as well as explicit shades of original message. One of the challenges in translating advertisements is the preservation of the communicative functions embedded in the original text or slogan. In our work, we covered the concept of "transcreation", analysed the translation of advertising slogans of world-famous German companies, as well as conducted a psycho-linguistic experiment using an online Google Forms questionnaire. Fifty-two informants evaluated nuances of the meanings on which advertising slogans and their translations were focused by transcreation. The results of our study can be used in training programs for future translators. Key words: translation, translation strategy, translation of advertising texts, advertising slogans, transcreation, adaptation, psycho-linguistic experiment.

The impact of AI implementation in higher education on educational process future: A systematic review

Artificial intelligence (AI) has been playing a vital role in all life domains. A striking example is AI effective revolution in health and educational services during the COVID-19 pandemic. Therefore, this systematic literature review investigates how AI impacts higher education (HE) by focusing on its impact on education quality, the learning and teaching process, assessments, and future careers. This review uses a systematic qualitative research method. The data is collected in a systematic review of academic articles on AI impact on HE from 1900 to 2021 from the Web of Science, Scopus, and ERIC. The process went through a systematic inclusion and exclusion procedure based on date, language, reported outcomes, setting and type of publications. Articles selected were screened via Rayyan Software and coded using excel based on the following themes: education quality, learning and teaching, assessments, future careers, and ethics. The total number of articles included is 56. The results vindicate that AI plays an efficient role in providing better education quality services, practical learning/teaching, and assessments approach for a better future career. Likewise, AI impacts future employment, which entails that HE institutions should incorporate more AI to have better graduates that meet the future market requirements. However, studies on AI impact assessments, ethics and future careers are limited and require further investigation.

PITFALLS OF PROFESSIONAL WRITING – THE MOST COMMON MISTAKES IN WRITING FOR BUSINESS PURPOSES

The present research looks into the most common inadvertencies that occur in professional writing – more specifically, in writing for business purposes. Against the background of the labour market requirements for professionals equipped with sound writing skills – perceived as ‘deal makers or breakers’ – the paper presents the results of a qualitative analysis of business written assignments of students from an English-taught Business Administration programme organised by the Bucharest University of Economic Studies, Romania. The analysis reveals that, despite students being highly proficient users of the target language, they nonetheless stumble upon challenges that pertain not to accuracy and correctness, but to extraneous factors such as appropriateness, flexibility, conciseness, relevance and deference. In the following, we shall attempt to shed light on these inadvertencies and highlight the aspects to be taken into account when writing in a business context.