scholarly journals A Consumer Perspective on Mobile Market Evolution

10.5772/28860 ◽  
2011 ◽  
Author(s):  
Laura Castaldi ◽  
Felice Addeo ◽  
M. Rita ◽  
Clelia Mazzoni
Keyword(s):  
Market Evolution ◽  
Consumer Perspective ◽  
Mobile Market

Bringing Food to the Table: The Nashville Mobile Market

2012 ◽  
Author(s):  
Leigh Z. Gilchrist ◽  
Alexandra Ernst
Keyword(s):  
Mobile Market

On the Marketness of Markets and Actor Clout: Market-shaping Roles

2020 ◽  
Vol 4 (2-3) ◽  
pp. 170-184
Author(s):  
Suvi Nenonen ◽  
Kaj Storbacka
Keyword(s):  
The State ◽  
Market Maker ◽  
Relative Power ◽  
Market Evolution ◽  
Network Position ◽  
High Degree ◽  
Market Shaping

In reconnecting marketing to more plastic and malleable markets, we need more understanding about market evolution. In this research we explore how to assess the state of a market, and how the roles of a market-shaping actor vary depending on this state. We view markets as configurations of 25 interdependent elements and argue that well-functioning markets have a high degree of configurational fit between elements. The level of configurational fit describes the state of a market as a continuum from low to high marketness. The clout of a market actor to influence a market configuration is an amalgamation of the actor’s capabilities, network position and relative power. By exploring marketness and clout as contextual contingencies, we identify four market-shaping roles: market maker, market activist, market champion, and market complementor. The focus of a market-shaping actor, in terms of which elements to influence and in which order, vary significantly between roles.

Zero-Rating and Net Neutrality in the Mobile Market: The Case of Japan

2018 ◽  
Author(s):  
Toshiya Jitsuzumi
Keyword(s):  
Net Neutrality ◽  
Mobile Market

Functional Foods Market and Consumer Perspective

2013 ◽  
Vol 9 (4) ◽  
pp. 260-270 ◽  
Author(s):  
Azzurra Annunziata ◽  
Riccardo Vecchio
Keyword(s):  
Functional Foods ◽  
Consumer Perspective

UTAUT2-Based Questionnaire: Translation to Canadian French, Cross-Cultural Adaptation and Cognitive Debriefing (Preprint)

2020 ◽  
Author(s):  
Isabelle Pagé ◽  
Marianne Roos ◽  
Olivier Collin ◽  
Sean Dean Lynch ◽  
Marie-Eve Lamontagne ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Research Team ◽  
Real Life ◽  
Cognitive Debriefing ◽  
French Canadian ◽  
Final Version ◽  
French Version ◽  
Canadian French ◽  
Forward Translation ◽  
Consumer Perspective

BACKGROUND From the early stages of development of a new tool or device to its implementation in real-life settings, it is crucial to take the perception of potential users into consideration. A number of theories have been proposed to better understand acceptance of technology. The Unified Theory of Acceptance and Use of Technology (UTAUT) combines eight of these theories and has been shown to accurately predict technology acceptance. An extended version, the UTAUT2, was proposed in 2012 and includes three new concepts to accurately analyze acceptance and usage of technology from a consumer perspective. No validated Canadian French version of this tool currently exists. OBJECTIVE The main objective was to cross-culturally adapt the UTAUT2-based questionnaire for use in the French-Canadian population. A cognitive debriefing involving potential users (workers) and experts (rehabilitation clinicians) was included to confirm clarity and relevance of questionnaire content. METHODS The procedure was developed in line with published guidelines and included five steps: (1) Forward translation by two bilingual members of the research team, (2) Synthesis of the translated versions by the research team, (3) Backward translation by two other bilingual members, (4) Synthesis by a multidisciplinary committee and proposal of the Pre-final Canadian French UTAUT2-based questionnaire, and (5) Cognitive debriefing. Cognitive debriefing consisted in the assessment of the clarity of the pre-final version content by a French-Canadian sample of potential responders (i.e. workers) and by an expert panel of rehabilitation professionals. Experts also appraised the relevance of each item of the pre-final version. Any questionnaire content or item not reaching an 80% inter-rater agreement for clarity or relevance was re-evaluated by the multidisciplinary committee until a final version was unanimously approved. RESULTS The multidisciplinary committee (n=6) was composed of researchers and clinicians from four different backgrounds. Twelve workers and 12 experts participated in the cognitive debriefing step. Each content or item (n=40) was judged as "clear" by at least 92% of the worker sample. When clarity was assessed by the experts, six terms/phrases did not reach 80% agreement and were therefore reviewed by the multidisciplinary committee. Four of the 27 items were also reviewed by the committee following the experts’ relevance assessment. The final version of the Canadian French UTAUT2-based questionnaire was approved unanimously by the members of the multidisciplinary committee. CONCLUSIONS The final version of the Canadian French version of the UTAUT2-based questionnaire is culturally appropriate for use in French-speaking Canada. Further studies are necessary to determine its psychometric properties.

Remotely Controllable Consumer Perspective Demand Response using Genetic Algorithm

2020 ◽  
Author(s):  
Kishore Kumar G K ◽  
Maniadarsh S ◽  
Thungeshwaran R ◽  
Ashwin M P ◽  
Jayabarathi R
Keyword(s):  
Genetic Algorithm ◽  
Demand Response ◽  
Consumer Perspective

scholarly journals Wine Experiences: A Review from a Multisensory Perspective

2021 ◽  
Vol 11 (10) ◽  
pp. 4488
Author(s):  
Raffaele Campo ◽  
Felipe Reinoso-Carvalho ◽  
Pierfelice Rosato
Keyword(s):  
Literature Review ◽  
Recent Literature ◽  
Multisensory Perception ◽  
Diverse Group ◽  
Consumer Perspective ◽  
Future Work ◽  
The Way

The existing multisensory literature suggests that the combination of the different human senses in a controlled fashion during food/drink experiences can provide more enjoyment to consumers. The present research reviews recent literature relating multisensory perception with wine experiences, focusing on the interaction of the five basic senses (taste, smell, vision, touch, and sound). This is mostly being assessed from a perceptual and behavioral consumer perspective. Here, the authors report different ways in which such interactions across these senses can affect the way a wine is experienced, prior to, during, and even after tasting. The authors finish this literature review by providing some insights in the context of wine and food pairing, while also generally reflecting on potential future work. These insights may be inspirational for a diverse group of organizations working with wine. Based on such multisensory approaches, it may be possible to bring unforeseen sensations to the different wine experiences, while at the same time stressing particular sensory and/or emotional attributes.

Collaboration or chaos: A consumer perspective

1999 ◽  
Vol 8 (3) ◽  
pp. 79-85 ◽  
Author(s):  
Helen Connor
Keyword(s):  
Consumer Perspective
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