scholarly journals Branding matters: Reimagine your library services

2018 ◽  
Vol 79 (3) ◽  
pp. 118 ◽  
Author(s):  
Susan Wengler

While attending ACRL 2017 in Baltimore, I came upon a poster titled “Cultivating Curiosity: Intersecting Century-Old Services for 21st Century Impact,” which suggested that a simple rebranding of traditional reference services could markedly increase student engagement. I was intrigued by these findings but somewhat skeptical. How could such a low-cost, low-tech strategy generate such high-impact results? Thankfully, presenters Jennifer Hunter and Christina Riehman-Murphy of the Penn State University Libraries-Abington College were on hand to answer all my questions. Hunter and Riehman-Murphy outlined their program and outcomes, and they convinced me: branding matters. I left the convention center inspired, ready to bring their marketing blueprint back to Queensborough Community College (QCC) of the City University of New York (CUNY).

2020 ◽  
Vol 101 (6) ◽  
pp. E917-E935
Author(s):  
Matthew R. Kumjian ◽  
Kevin A. Bowley ◽  
Paul M. Markowski ◽  
Kelly Lombardo ◽  
Zachary J. Lebo ◽  
...  

Abstract An engaged scholarship project called “Snowflake Selfies” was developed and implemented in an upper-level undergraduate course at The Pennsylvania State University (Penn State). During the project, students conducted research on snow using low-cost, low-tech instrumentation that may be readily implemented broadly and scaled as needed, particularly at institutions with limited resources. During intensive observing periods (IOPs), students measured snowfall accumulations, snow-to-liquid ratios, and took microscopic photographs of snow using their smartphones. These observations were placed in meteorological context using radar observations and thermodynamic soundings, helping to reinforce concepts from atmospheric thermodynamics, cloud physics, radar, and mesoscale meteorology courses. Students also prepared a term paper and presentation using their datasets/photographs to hone communication skills. Examples from IOPs are presented. The Snowflake Selfies project was well received by undergraduate students as part of the writing-intensive course at Penn State. Responses to survey questions highlight the project’s effectiveness at engaging students and increasing their enthusiasm for the semester-long project. The natural link to social media broadened engagement to the community level. Given the successes at Penn State, we encourage Snowflake Selfies or similar projects to be adapted or implemented at other institutions.


2011 ◽  
pp. 1223-1230
Author(s):  
Diane Chapman

Formal university-based distance education has been around for over 100 years. For example, Cornell University established the Correspondence University in 1882, and Chautauqua College of Liberal Arts in New York was awarding degrees via correspondence courses in 1883 (Nasseh, 1997). Soon many other educational institutions, including the University of Chicago, Penn State University, Yale University, and John Hopkins University, were offering these nontraditional learning options for their students. Many institutions then moved to instructional telecommunications as the technology matured. With the entry of the personal computer into homes and workplaces in the 1980s, learning started to become more technology driven. But it was not until the 1990s, with the proliferation of the World Wide Web, that the concept of technology-enhanced education began to change drastically.


Author(s):  
Diane D. Chapman

Formal university-based distance education has been around for over 100 years. For example, Cornell University established the Correspondence University in 1882, and Chautauqua College of Liberal Arts in New York was awarding degrees via correspondence courses in 1883 (Nasseh, 1997). Soon many other educational institutions, including the University of Chicago, Penn State University, Yale University, and Johns Hopkins University were offering these non-traditional learning options for their students. With the entry of the personal computer into homes and workplaces in the 1980s, learning started to become more technologydriven. However, it was not until the 1990s, with the proliferation of the World Wide Web, that the concept of technology-enhanced education began to change drastically.


2020 ◽  
Vol 8 (2) ◽  
pp. 100-102
Author(s):  
Meg E. Massey

In early March 2020, libraries across the Commonwealth of Pennsylvania began to close in the wake of the COVID-19 crisis. On March 19, staff members in the Interlibrary Loan (ILL) Department at Penn State University Libraries pivoted to providing remote services to Penn State users and library partners from around the world. In addition to describing the difficulties of transitioning to and the realities of working from home, this piece describes the challenges experienced in returning to the library. Considerations for the future are also discussed.


Author(s):  
Ray Bromley

The author is a Professor in the Department of Geography and Planning at the University at Albany, State University of New York, where he directs the Masters Program in Urban and Regional Planning. He is a member of the World Society for Ekistics (WSE), the American Institute of Certified Planners, the American Planning Association, the International Planning History Society, and many other professional and scholarly associations, and he has served as a consultant with the United Nations, UNICEF, USAID, and various projects funded by the World Bank and AID. His research and publications focus on: the history of ideas in planning and community development; metropolitan and regional development policies; the revitalization of old neighborhoods; disaster avoidance and relief; and, micro-enterprise development. The text that follows is a revised and extended version of a paper presented at the WSE Symposion "Defining Success of the City in the 21st Century," Berlin, 24-28 October, 2001.


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