Explanation of the relationship between emotional intelligence and customer orientation in insurance company (Case study: Pasargad Insurance Company of Mazandaran province)

2015 ◽  
Vol 7 (1) ◽  
pp. 418-425
Author(s):  
Alireza Rostami ◽  
Hassan Masoumi
Keyword(s):  
Emotional Intelligence ◽  
Customer Orientation ◽  
Insurance Company ◽  
Mazandaran Province ◽  
The Relationship

Implementation and adoption of CRM and co-creation leveraging collaborative technologies

2020 ◽  
Vol 12 (1) ◽  
pp. 113-132
Author(s):  
Neeraj Kumar Dubey ◽  
Preeti Sharma ◽  
Purnima Sangle
Keyword(s):  
Customer Orientation ◽  
Real Life ◽  
Customer Relationship ◽  
Case Study Method ◽  
Content Type ◽  
Collaborative Technologies ◽  
Customer Centricity ◽  
The Relationship

Purpose This paper aims to study the role of the emerging technology landscape and collaborative platforms in customer relationship management (CRM) unravelling novel opportunities for mutual co-creation in Indian banking context. Design/methodology/approach This study used the case-study method for collecting various sources for “triangulation”. Findings The advancement of technology has drastically increased avenues of dialogue and access and brought transparency in the relationship, offering opportunities for co-creation and increased dependence on technology in CRM. A longitudinal approach explained how bank leveraged technology in multiple aspects of CRM for enhancing relationship quality and outcome. Research limitations/implications The study is exploratory in nature in Indian banking context, and thus it should be viewed as a preliminary step in contributing to the understanding of CRM in a new collaborative technology landscape. Practical implications This study explains the changing shape of CRM and provides relevance of customer orientation and offers insight about co-creation which has taken centre stage because of the emergence of collaborative technologies. Originality/value This study is possibly one of the first to conduct a case study to understand the way collaborative technological advancements are being exploited by organisations to develop superior CRM capability and achieve co-creation. This study analysed and comprehended the design and implementation of CRM in an Indian bank in real-life settings to gain a better understanding of the adoption of new collaborative technological advancements by a bank for customer centricity and facilitating co-creation.

Investigating the Relationship between the Use of ICT and Human Resource Empowerment in Iran Municipality (case study: Mazandaran Province)

2018 ◽  
Vol 7 (3.19) ◽  
pp. 173
Author(s):  
Masoud Ahmadi ◽  
Neda Sharifi Asadi Malafe ◽  
Fahime Baei
Keyword(s):  
Sexual Orientation ◽  
Human Resource ◽  
Mazandaran Province ◽  
Examination Technique ◽  
Work Skill ◽  
Research Philosophy ◽  
The Relationship ◽  
Connected Math

This Research was a push to look into the association amongst information and correspondence innovation (ICT) and its parts with authorisation of Mazandaran region specialists as administrative organizations. "Research Philosophy" amid this examination was distinct and correspondence. to fulfill the point of this examination, 152 laborers were hand-picked from among a total scope of 250 populace upheld agent inspecting abuse Krejcie and Morgan testing table. "The data assortmenttools" comprised of 2 standard surveys, and in addition ICT shapes (%96 legitimacy) and authorisation poll eighty sevenvalidity). "The data examination technique" was inferential measurements leading by SPSS and LISREL code. "The outcomes" demonstrated that there was a major connection amongst ICT and authorisation. Additionally, that there was a major connection between ICT parts include: "robotization", "preparing", "capacity", "advising" and "correspondence", and authorisation. On the contrary hand, the connection amongst ICT and authorisation by statistic qualities partition demonstrated that there's a major connected math distinctionwithin the level of relationship amongst's ICT and authorisation in a few instructional groups, anyway there's not a major connected math refinement inside the level of connection between's 2 groups of sexual orientation and 3 groups of work skill. At long last, the association amongst ICT and information administration demonstrate upheld work Files of, appropriately assessed.                                                                                                                      

scholarly journals Market-Orientation and Its Impact on the Performance of Asia Insurance Company in Kerman Province

2011 ◽  
Vol 3 (1) ◽  
pp. 1-7 ◽  
Author(s):  
Gholamreza Jandaghi ◽  
Ali Mokhles . ◽  
Hassan Kharazi .
Keyword(s):  
Customer Satisfaction ◽  
Market Orientation ◽  
Service Sector ◽  
Customer Orientation ◽  
Service Providers ◽  
Insurance Company ◽  
Organizational Responsiveness ◽  
Factors Analysis ◽  
And Performance ◽  
The Relationship

The key of successes by service providers can be found in their market-orientation. These are organizations which pay more attention to customers and rivals and attempt to provide services with the highest quality. Present paper has studied experimentally the relationship between market-orientation and performance of agencies and brokers of Asia Insurance Company in Kerman province. Here, the scale of market-orientation in service sector is applied. The methodology is field study and the tool to gather information is questionnaire. Factors analysis shows that there are four hidden aspects in the title of market-orientation: customer-orientation, rival-orientation, organizational responsiveness, propensity to customer satisfaction. Findings suggest that customer–orientation and propensity to customer satisfaction have remarkable impacts on performance relative to other aspects. Rival-orientation has lower impact on performance and organizational responsive has an inconsistency relationship with performance.

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