Multi Clustering Recommendation System for Fashion Retail

Fashion retail has a large and ever-increasing popularity and relevance, allowing customers to buy anytime finding the best offers and providing satisfactory experiences in the shops. Consequently, Customer Relationship Management solutions have been enhanced by means of several technologies to better understand the behaviour and requirements of customers, engaging and influencing them to improve their shopping experience, as well as increasing the retailers’ profitability. Current solutions on marketing provide a too general approach, pushing and suggesting on most cases, the popular or most purchased items, losing the focus on the customer centricity and personality. In this paper, a recommendation system for fashion retail shops is proposed, based on a multi clustering approach of items and users’ profiles in online and on physical stores. The proposed solution relies on mining techniques, allowing to predict the purchase behaviour of newly acquired customers, thus solving the cold start problems which is typical of the systems at the state of the art. The presented work has been developed in the context of Feedback project partially founded by Regione Toscana, and it has been conducted on real retail company Tessilform, Patrizia Pepe mark. The recommendation system has been validated in store, as well as online.

Leadership transformation reading list: insider guides to customer-centricity, Agile management and visionary innovation

Purpose The transition from shareholder value primacy to customer-centricity is a multi-dimensional challenge for leaders. Design/methodology/approach Five books that provide guidance.by insiders are suggested. Findings Nadella confronted culture on day one and announced that from then on, the culture would be one of collaboration and finding mutually profitable solutions. Instead of an “us vs. them,” paradigm, it would be “us with them.”

The Role of Neuromarketing Research Results in Development of Business

In the XXI century, customer-centricity has become a main challenge in strategic marketing. Customers' satisfaction is no longer enough. The goal of marketing is to make customers excited and happy. Building a strategy for excited customers allows us to keep this segment of people in the role of customers for a long time. The decision-making process is an important aspect of customer-centricity and has paid attention to be learned. The psychologists explain that 80% of human decisions are emotional and not logical, therefore, the role of emotional marketing has clearly increased in the new century, the direction of neuromarketing has developed at lightning speed and biometric sensors have been used in business processes to gain in-depth analysis. Neuromarketing is a new field of marketing that uses medical technology to study the brain and its reactions to marketing stimuli. It focuses on why and how purchasing decisions are made. This process is subconscious, therefore it needs in-depth study. Neuromarketing has been defined as the third dimension of research, along with quantitative and qualitative research. Neuromarketing is a field that answers questions where traditional research is powerless. This direction of marketing uses biometric sensors, examines brain activity to better perceive user behavior and needs. These biometric sensors are used at every stage of the business, from developing project idea to testing the final product. The areas of application are many: marketing, politics, websites, retail, merchandising and more. Moreover, it is well known that man is most guided not by mental schemes but by subconscious emotions. Thus neuromarketing is becoming more and more popular in our era. It allows companies to predict in advance how successful their products will be. In the future, neuromarketing will become a leading and important tool for advertising and branding. Keywords: Neuromarketing, Customer Behavior, Decision Making Process, Biometric Sensors.

BARRIERS AND OPPORTUNITIES OF IMPLEMENTING DESIGN THINKING IN PRODUCT DEVELOPMENT PROCESS OF A BUSINESS TO BUSINESS COMPANY

Customer centricity is described as placing value creation for customers at the core of business decisions and organizational practices and is progressively regarded as a foundation of sustainable competitive advantage by companies. Hence in recent years, there is a shift from companies being product-centric to them adapting customer-centric practices as a practice to create balanced and sustainable businesses. Although there are several methods and processes that can help companies become customer-centric; Design Thinking (DT) is championed by many practitioners and academics alike as being effective in introducing customer-centricity in organizations. Despite being a highly researched topic in the last decade, the bulk of the research is focused on success stories or one-off cases of using design thinking in Business to Customer (B2C) environments. This paper is based on a qualitative study performed at a high-tech Swedish electronics company and focuses on highlighting the barriers and opportunities of adapting DT in Business to Business (B2B) companies with established product development processes. The barriers we identified can help companies to address the impediments and will make the DT implementation easier for companies

Aprendizagem centrada no cliente: apresentação da Matriz GAP

Objetivo: apresentar uma ferramenta que seja usada como bússola no processo de aprendizado profissional para que as pessoas possam ser capazes de entregar melhores resultados em suas empresas, empregos e, consequentemente, para si mesmas, contribuindo para o desenvolvimento econômico através da educação, do emprego e do empreendedorismo. Materiais e Métodos: para a elaboração da ferramenta foi realizada uma pesquisa metodológica utilizando referências de autores e cientistas especialistas em negócios, gestão, customer centricity e educação. Resultados: a utilização da ferramenta pode proporcionar a visão, o alinhamento, a prática e a melhoria contínua dos conhecimentos necessários para a eficiente execução das atividades profissionais voltadas para aquilo que as empresas e, principalmente, os clientes demandam, otimizando os resultados e trazendo sentido para o aprendizado profissional. Considerações Finais: as transformações tecnológicas, a inovação e as mudanças sociais, de hábitos e de consumo, trazem uma nova realidade para as pessoas e o mundo do trabalho. São necessárias alternativas que auxiliem as pessoas no processo de aprender a aprender, desaprender e reaprender, para que se possa capturar todo o valor que esse novo mundo está gerando e para que as pessoas não fiquem na retaguarda do conhecimento e do desenvolvimento. A Aprendizagem Centrada no Cliente se propõe a ser uma alternativa eficiente.

How Customer-Centricity Approach Creates a Win-win Situation? An Analysis of Murabah ¯ . ah Product

Purpose: Financial inclusion, through the provision of financial products and services, for the Low Income Group (LIG) of the society is critical. The purpose of this study is to investigate how customer-centric mur¯abah. ah product created a win-win situation for all stakeholders. Methodology: A case study approach using personal interviews and analysing ke documents was used for in depth analysis. The main research questions of the study are: how the customer-centricity approach leads to a win-win situation for an Islamic Financial Institution (IFI) and the beneficiary LIG employees and their employer? And how operational and default risks can be minimized by modifying the existing product? Findings: The benefits for the bank are: minimized risk, reduced operational cost, improved profitability, and a sound banker-customer relationship. The employees are happy with social up-gradation, time-saving, and owned transportation facility. Organizational productivity is improved because of employees’ loyalty and satisfaction. More demand for the product from other organizations is also found. Significance: The in-depth investigation of a product through a case study research based on the personal interviews from bank officials, employer, and the beneficiary of the products (employees) is a unique feature of the research. Limitations: Generalization may not truly reflect the findings of this study as only one product and one bank is studied in this research. Practical and Social Implications: Uplifting the LIG status without loosing their self respect can attract more Islamic Financial Institutions to work for this social cause.

Reaching for Customer Centricity—Wine Brand Positioning Configurations

This study set out to uncover brand positioning configurations by presenting state-of-the-art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were analyzed using a multimethod approach leaning on a novel netnographic methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and online review text data from each winery. The study identified eight prime keywords used to describe both brand identity as well as wine brand image. It revealed word–price clusters of brand identity and image. The results offer insights into communication and pricing opportunities for wine brand identity as well as image, thereby contributing to open brand innovation.