scholarly journals An Influence of Small Business Market Orientation and Learning Orientation impact on Corporate Performance-Focusing on mediating effect of Organization Commitment

2017 ◽  
Vol 22 (2) ◽  
pp. 91-106
Author(s):  
Min-Jin Yoon ◽  
In-Oh Jeon
Keyword(s):  
Small Business ◽  
Market Orientation ◽  
Corporate Performance ◽  
Mediating Effect ◽  
Learning Orientation ◽  
Organization Commitment ◽  
Business Market

scholarly journals Learning Orientation, Market Orientation and Organizational Performance: The Mediating Effect of Absorptive Capacity

2017 ◽  
Vol 7 (1) ◽  
pp. 114 ◽  
Author(s):  
Radwan Kharabsheh ◽  
Waed Ensour ◽  
Pavel Bogolybov
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Absorptive Capacity ◽  
Latent Variable ◽  
Basic Skills ◽  
Mediating Effect ◽  
Learning Orientation ◽  
Senior Managers ◽  
Manufacturing Organizations ◽  
The Relationship

Purpose: this paper aims to examine the mediating effect of absorptive capacity on the the relation between two construct: learning orientation (LO) and market orientation (MO) and organizational performance (OP).Design/methodology/approach: data were gathered through field survey of 190 senior managers in manufacturing organizations in Jordan. The analysis was conducted using two-stage least squares estimators for latent variable models.Findings: Results indicate that learning orientation, market orientation and absorptive capacity all have a positive and significant effect on organizational performance. Moreover, results suggest that absorptive capacity partially mediates the relationship between learning orientation and organizational performance. This study concludes that while knowledge acquisition and values of external knowledge are important, related prior knowledge, basic skills and research and development (R&D) (absorptive capacity) are important as well. Practical implications: For managers in manufacturing organizations, the study proposes that organizations should focus on attaining high levels of Learning orientation and market orientation while also giving attention to building internal knowledge and basic skills including R&D. Originality/value: This paper is the first to examine the mediating effect of absorptive capacity on the relationship between learning orientation, market orientation and organizational performance. 

scholarly journals A Study on the Effects of Entrepreneurial Orientation and Learning Orientation on Financial Performance: Focusing on Mediating Effects of Market Orientation

2020 ◽  
Vol 12 (11) ◽  
pp. 4594 ◽  
Author(s):  
Yun Hee Cho ◽  
Joo-Heon Lee
Keyword(s):  
Financial Performance ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Customer Orientation ◽  
Mediating Effect ◽  
Learning Orientation ◽  
Mediating Effects ◽  
Mediation Effects ◽  
Competitor Orientation ◽  
The Relationship

The primary purpose of this article was to examine the mediating effects of market orientation on the relationship between entrepreneurial orientation and financial performance. The mediation effects of market orientation on the relationship between learning orientation and financial performance were also investigated. One hundred and seventy-four valid survey questionnaires were collected from Korean entrepreneurs, who were searching for angel investments or business consultants for growth. Our unique research design allowed us to test the mediating effects of the dimensions of market orientation between the dimensions of entrepreneurial orientation and financial performance. The most important research results are as follows. First, the innovative-proactiveness dimension of entrepreneurial orientation has a statistically significant effect on financial performance, but the risk-taking propensity dimension does not significantly affect financial performance. Second, the customer orientation dimension of market orientation fully mediates the relationships between innovative-proactiveness and financial performance. Second, the competitor orientation dimension of market orientation shows a partial mediating effect on the relationship between innovative-proactiveness and financial performance. Third, learning orientation does not significantly affect financial performance. To increase financial performance, growth-seeking entrepreneurs need to improve customer orientation, competitor orientation, and innovative-proactiveness.

The relationship between small business market orientation and environmental uncertainty

2012 ◽  
Vol 30 (7) ◽  
pp. 757-779 ◽  
Author(s):  
Simone Didonet ◽  
Geoff Simmons ◽  
Guillermo Díaz‐Villavicencio ◽  
Mark Palmer
Keyword(s):  
Small Business ◽  
Market Orientation ◽  
Environmental Uncertainty ◽  
Business Market ◽  
The Relationship

scholarly journals Examining the linkage among market orientation, learning orientation and innovation performance: The mediation role of knowledge management

2020 ◽  
Vol 7 (6) ◽  
pp. 131-145
Author(s):  
Anak Agung Gede Andy Pratama Putra ◽  
Ni Made Wahyuni ◽  
Putu Ngurah Suyatna Yasa ◽  
I Gusti Ayu Ketut Giantari
Keyword(s):  
Knowledge Management ◽  
Market Orientation ◽  
Global Economy ◽  
Structural Equation ◽  
Partial Least Square ◽  
Innovation Performance ◽  
Least Square ◽  
Mediating Effect ◽  
Learning Orientation ◽  
The Relationship

Small and medium enterprises (SMEs) exports contribute as a driver of the global economy and a source of economic growth. In the global era, to main a competitive advantage, SMEs need to produce behavior to ensure the feasibility of innovation performance. The purpose of this study is to investigate the relationship between market orientation, learning orientation, and knowledge management on innovation performance. The research method uses a research design cross-section. The study population includes all export-oriented manufacturing industries. SMEs and is registered in the Bali Provincial Industry and Trade Office database (2019). A total of 94 senior managers are SME interested in participating in the survey. Seven hypotheses are presented related to market orientation, learning orientation, knowledge management, and innovation performance, and the mediating effect of knowledge management. Structural equation model based Partial least square (SEM-PLS) is used to test the hypothesis. These findings reveal that learning orientation in manufacturing SME operation contributes to knowledge management. Knowledge management plays a mediating role in the relationship between market orientation and learning orientation on innovation performance. These results contribute additional insights to managers and policymakers about the concepts of market orientation, learning orientation, and knowledge management to achieve innovation performance.

The Influence of Strategic Orientation on Firm Performance Mediated by Social Media Orientation at MSMEs

2018 ◽  
Vol 4 (08) ◽  
Author(s):  
Aekram Faisal ◽  
Asep Hermawan ◽  
Willy Arafah
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Two Dimensions ◽  
Strategic Orientation ◽  
Equation Modeling ◽  
Learning Orientation ◽  
Technological Orientation ◽  
Media Orientation

The main purpose of this research is to analyze the influence of strategic orientation on firm performance mediated by social media orientation at MSMEs. Strategic orientation includes market orientation, entrepreneurial orientation, technological orientation, and learning orientation. The design used in this research is hypothesis testing by using Structural Equation Modeling (SEM). The respondent population of this research is all owners or managers of MSMEs located in DKI Jakarta area and have been running their business for at least 2 (two) years, and have used social media in their business. This study used a sample of respondents. The sampling was done by using non-probability sampling technique with purposive sampling method with 321 respondents. The results of this study show that only learning orientation has a direct effect on firm performance, while for market orientation and entrepreneurial orientation requires mediation role from social media orientation, and for technological orientation either directly or after mediation by social media orientation still has no effect significant to firm performance. The variable that has the greatest influence on firm performance after mediated by social media orientation is the entrepreneurial orientation. The results of this study provide insight for MSMEs practitioners, in order to use their strategic activities to increase the use of social media so as to improve the firm performance. This study has limitations, including not detailing the construct dimension of social media orientation into two dimensions of visibility and Sales and business development, and the sample of respondents from this study is only the perpetrators of MSMEs located in the area of DKI Jakarta. This can be a suggestion for further research. The model proposed in this study is to add the role of social media orientation as a mediation variable in the relationship between strategic orientation with firm performance.

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