scholarly journals A Study on the Parents Perspective Regarding the Impulse Buying behaviour of Children in Retail Outlets of Cochin City with Special Reference to Snacks

2017 ◽  
Vol 3 (Special Issue, 2017) ◽  
pp. 26-28
Author(s):  
Sagini Thomas Mathai ◽  
Dharmaraj Dr.A.
Keyword(s):  
Special Reference ◽  
Impulse Buying ◽  
Retail Outlets ◽  
Buying Behaviour

Impact of artificial intelligence on impulse buying behaviour of Indian shoppers in fashion retail outlets

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shailesh Jain ◽  
Aradhana Vikas Gandhi
Keyword(s):  
Artificial Intelligence ◽  
Product Information ◽  
Impulse Buying ◽  
Content Type ◽  
Retail Outlets ◽  
Fashion Retail ◽  
Impulse Purchase ◽  
Buying Behaviour ◽  
The Impact ◽  
Modern Technologies

Purpose This paper aims to understand the impact of modern technologies such as artificial intelligence on impulse buying behaviour of Indian shoppers specifically in fashion retail outlets. Design/methodology/approach The empirical study on the effect of artificial intelligence on impulse purchase decisions was conducted through an e-survey of the Indian shoppers. The data collected was analysed using factor analysis and multiple regression analysis. Findings The impact of modern technologies which are used by the retailers to enhance sale and consumer engagement was studied. The relationship between use of artificial intelligence parameters such as the purchase duration, recommended products, product information and human interaction and its impact on Impulse Purchase was studied and the results revealed that all these factors except product information had a significant impact on the impulse purchase decision of the buyer. Practical implications This study will be useful to the fashion retailers to gauge the effect of incorporating artificial intelligence and its impact on driving sales by attracting shoppers to their outlets. Originality/value This study specifically focusses on the impact of modern technologies on impulse purchase of Indian shoppers in fashion retail outlets. Other research works have focussed on impact of visual merchandising, store layouts, store environment and promotional activities on impulse purchases. This is one of the few studies which deals with the impact of artificial intelligence on impulse buying behaviour of Indian shoppers specifically in the fashion retail segment.

scholarly journals A Theoretical Background on Consumers Impulse Buying Behaviour

2020 ◽  
Vol 8 (6) ◽  
pp. 2769-2774
Keyword(s):  
Driving Forces ◽  
Theoretical Background ◽  
Impulse Buying ◽  
Point Model ◽  
Management Activity ◽  
Great Utilization ◽  
Time Inconsistent ◽  
Impulse Purchase ◽  
Behaviour Models ◽  
Buying Behaviour

The study plans to ask into the marvel of Impulse purchasing conduct among the buyers of merchandise and on watching the effect of a few elements for an impulse purchasing choice of customers. An impulse purchase is of considerable marketing management activity which is driven by psychologically stimulated impulses. Impulse behaviour has been a philosophical target of discussion for many years. Motivation is spontaneous and emerges promptly with a specific improvement, the examination centers’ around elements in an impromptu or driving forces great utilization a buyer makes. Several theories and models have been studied before to depict the points highlighting the aspects of impulse buying. This study focuses on studying impulsiveness’ in the view of Howard Sheth Model where by factors are determined and Reference Point model to determine the time inconsistent behaviour of consumers. Journals & articles are selected for gathering information. The perspectives and the measurements influencing are resolved to see the certainties concerning lack of caution. This paper elaborates the concept of shopper behaviour models, the models on impulse purchase decision undertaken by the consumers. Other than this, factors impacting buyer conduct are talked about in this paper.

scholarly journals Impact of Quality on Customers’ Buying Behaviour towards Point of Purchase Display with reference to Haryana

2021 ◽  
Vol 8 (3) ◽  
Author(s):  
Sukhija Sunita ◽  
Sukhija Sunita
Keyword(s):  
Age Groups ◽  
Retail Industry ◽  
The Social ◽  
Point Of Purchase ◽  
Retail Outlets ◽  
And Gender ◽  
Buying Behaviour ◽  
Gender Groups ◽  
The Impact ◽  
One Way Anova

The present paper focuses on the impact of quality on customers’ buying behaviour towards point-of-purchase display at various retail outlets in Haryana. Point-of-Purchase Display plays an important role to increase the sale of the retailers. Today customers are rational and prefer quality products at reasonable price. Moreover, due to the emergence of the supermarkets as the dominant retail, the retail industry is experiencing vibrant changes all over the world. Retail industry in India has grown to be more complex and dynamic with an increase rate of speed from unorganized towards being organized. In this research paper data has been collected from 100 respondents and analysed with the help of Statistical Package for the Social Sciences (SPSS) using one way ANOVA and t-test with demographic factors i.e. age-wise, gender-wise, occupation-wise and income-wise. . After analysing the data it was found that, there is neutral relationship in the opinion of different age groups and gender groups over the point-of-purchase display on quality. On the other hand Occupation and income does not have any importance on customers view point regarding ‘quality’. To conclude we can say that point-of-purchase display is not directly related to the quality.

Promotion and shoppers' impulse purchases: the example of clothes

2014 ◽  
Vol 31 (2) ◽  
pp. 94-102 ◽  
Author(s):  
Peter Hultén ◽  
Vladimir Vanyushyn
Keyword(s):  
Specific Impulse ◽  
Product Category ◽  
Direct Mail ◽  
Seemingly Unrelated Regression ◽  
Interactive Effects ◽  
Impulse Buying ◽  
Content Type ◽  
Impulse Purchases ◽  
Tv Commercials ◽  
Buying Behaviour

Purpose – This paper draws attention to the fact that impulse buying is common behaviour among modern shoppers and that a consumer's impulse purchases of items such as clothes may be a result of the retailers' promotional activities. The purpose of this paper is therefore to investigate how promotion through channels such as direct-mail marketing, TV commercials and special in-store displays affects consumers' impulse purchases of clothes. Design/methodology/approach – Data for the testing of five hypotheses was collected by distributing a questionnaire to randomly selected households in North Western France and Northern Sweden. The data collection rendered 493 complete questionnaires, of which 332 were from France and 161 from Sweden. Seemingly unrelated regression (SUR) is the principal estimation technique. Findings – The results suggest that shoppers with a positive attitude towards direct-mail marketing and TV commercials also respond positively to in-store promotion. Hence, there are interactive effects between the three promotional channels that increase shoppers' general impulse purchase tendency. Furthermore, the findings demonstrate that the frequency of exposure to in-store promotion has a significant effect on this tendency. Originality/value – This paper contributes to extant knowledge on impulse buying behaviour by examining the product-specific impulse tendency, which is defined as the degree to which consumers make impulse purchases of a particular product category.

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