Marketing control in international headquarters-subsidiary working relationships of industrial goods firms: the role of environmental context

The use of marketing and sales control mechanisms is a core management activity for multinational corporations. However, research on controlling marketing and sales of international subsidiaries is scarce. In particular, the influence of a firm’s economic and cultural environment on different control mechanisms has not been thoroughly examined yet. In attempting to fill these gaps, we build on Jaworski’s (J Mark 52:23–39, 1988) framework from a subsidiary perspective on marketing and sales controls, applied by the headquarters of medium-sized industrial goods corporations. Through a rival model analysis, we determine the impact of the local environmental context on marketing and sales control types exerted by headquarters on subsidiaries located in foreign countries. To analyze the proposed model, this study deploys survey data of 184 subsidiaries from different industries and different European countries with headquarters in Switzerland. The results show that while environmental factors influence the marketing and sales control configurations, the effectiveness of marketing and sales controls is not contingent on environmental factors.

ASSESSMENT OF EFFICIENCY OF ENTERPRISE MANAGEMENT

The concept of "management efficiency", that is, the economic efficiency of the implementation of certain organizational and technical measures, hasbeen studied. The effectiveness of management - the effectiveness of management activities, is defined as the ratio of the results obtained from theimplementation of certain management levers in the enterprise to the costs that accompany their receipt. It is proved that management activity is oneof the most important factors in the functioning and development of enterprises in a market economy. This activity is constantly being improved inaccordance with the objective requirements of the production and sale of goods, the complexity of economic ties, the increasing role of the consumerin the formation of technical, economic and other parameters of products. The classification of management efficiency is given and characterized bythe scope of application, in accordance with the objects of definition, purpose and methods of calculation. The criteria and the system of generalizedand particular indicators, with the help of which the effectiveness of management is evaluated, are considered. Conditions are proposed that must bemet for the effective management of the enterprise, the main components of the success of the enterprise are investigated. It has been proven thatefficiency and productivity are two concepts on which every strategy of any enterprise is based. After a comprehensive assessment of approaches tomeasuring performance, efficiency and quality of management, it was concluded that a profitable business is possible only with proper management.To ensure the continuous development of the company can only optimal performance, efficiency and high quality of enterprise management, whichallows to increase its competitiveness in the target market and maximize its profits.

INFORMATION AND COMMUNICATION TECHNOLOGIES AS A PRACTICAL-ORIENTED MEANS OF SOLVING EDUCATIONAL TASKS IN THE CONDITIONS OF POSTGRADUATE EDUCATION

The essence of information and communication technologies is revealed. The most significant information aspects of the educational process are analyzed: methodological, which involves ensuring compliance with the basic principles of the educational process to the modern level of information technology by developing new educational standards; economic, which depends on the extent to which the country participates in the information industry; technical, within which the problem of insufficient elaboration of methodological issues in the conditions of continuous creation and implementation of a large number of software and technical developments remains unresolved; technological, as its basis of the information society are telecommunications and information technologies that provide economic growth, create conditions for the free circulation in society of large amounts of information and knowledge, lead to significant socio-economic transformations; methodical: the main advantages of modern information technologies should become the main support of the educational process; strengthening the role of independent work of the student significantly changes the structure and organization of the educational process, increases the efficiency and quality of learning, activates the motivation of cognitive activity. It is emphasized that the computer training programs are the most widespread, in particular, digitized textbooks, diagnostic and test systems, laboratory complexes, expert systems, databases, consulting and information systems, applications. Emphasis is placed on the range of priority global trends in activating the classroom work of the student based on the use of ICT, especially those related to the communication capabilities of modern computer tools. The method of formation of pedagogical workers of operational and activity skills on realization of world outlook, educational, upbringing, activity and managerial purposes in the course of information and management activity by application of distance learning and information and communication technologies as a practice-oriented means of solving educational tasks in conditions of postgraduate education is offered.

Development of an Approach to the Formation of a Portfolio of Innovative Projects of an Industrial Enterprise

The article is devoted to the issues of increasing the efficiency of innovative activity of an industrial enterprise, which ensures the implementation of the formed portfolio of innovative projects. Innovative development of economic entities is possible if new requirements to the content, organization, forms and methods of management activity are met [1], which means that tools for monitoring the innovative development of an industrial enterprise, methods for assessing innovative opportunities and the effectiveness of managerial decision-making in innovation are needed [3]. To solve this problem, it is proposed to use the algorithm presented in the article for the formation of a portfolio of innovative projects of an industrial enterprise, including the developed methodology for their selection according to efficiency and feasibility indicators, the use of which in management practice makes it possible to make a reasonable assessment of the possibility of successful implementation of these projects and ensure an increase in the probability of achieving a positive result. The selection of innovative projects according to efficiency and feasibility indicators for PJSC "CADVI" was carried out and a portfolio of innovative projects for this enterprise was formed.

The early age of national marching band contest

This academic article aims to 1) study the history of the national marching band contest; 2) the development of the national marching band contest. The results showed that National Marching Band Contest has been held from 1982 until the present. The contest in the early age from 1982 to 1993 is divided into three categories: Category A, Men, Category B, Men and Women, Category C, Women. The winning marching band will receive a royal trophy. In addition, the marching band has to play three songs at the Supachalasai Stadium: royal song (Rama IX), Thai Thao song or Prelude song, and a selected song according to preference, continuing with the march music: sports ground music, and Thai Military Bank (TMB) song which is a compulsory one. The marching band contest has been developed because the contest management activity is an important factor in the development of standards for marching bands to grow rapidly at the national level from an early age to the present.

The Influence of Burnout on Patient Safety Management Activities of Shift Nurses: The Mediating Effect of Compassion Satisfaction

This study aims to investigate the levels of burnout, compassion satisfaction (CS), and patient safety management activities (PSMA) among nurses on shift work in general hospitals and to examine the mediating effect of CS on the relationship between burnout and PSMA. This was a descriptive-correlational study, conducted with a convenience sample of 301 nurses from four general hospitals. Data were collected from 1 August to 4 September 2021, using self-report questionnaires. Data were analyzed using the t-test, analysis of variance, Tukey test, Pearson’s correlation coefficient, and multiple regression analyses. Mediation analysis was performed according to the Baron and Kenny, and Sobel Tests. Significant relationships were found between shift nurses’ burnout and CS (r = −0.66, p < 0.001), burnout and PSMA (r = −0.32, p < 0.001), and PSMA and CS (r = 0.32, p < 0.001). Compassion satisfaction showed partial mediating effects on the relationship between burnout and PSMA (Z = −3.21, p = 0.001). The higher the burnout of shift-working nurses, the lower the patient safety management activity. Therefore, an effective support system at the organizational level as well as individual efforts are necessary to enhance CS and reduce burnout of shift-working nurses.

Economic games can be used to promote cooperation in the field

We present experimental evidence of the impact of playing a game on real-life cooperation. The game was framed as a pest-management activity, the effectiveness of which depends on the decisions of others. Playing the game changes behavior in the field, increasing the participation in all collective activities directed at reducing pest pressure. The economic impact of those activities is important, leading to losses that are ∼20% lower than in the control group. Increased cooperation reflects changes in the understanding of others’ willingness to cooperate, not changes in the understanding of underlying technological interdependencies.

Labour Rate Setting for Transport Company’s Managers Based on the Principles of Organisation Design

Analysis and labour rate setting regarding management activities is an important tool in the modern economy, used to improve the corporate efficiency by optimising existing management processes, reducing bureaucracy, and eliminating redundant processes, and, consequently, administrative elements that do not create value, and are an obstacle to normal functioning of the management system. The application of analytical methods to the work of managers is a relevant and powerful tool for increasing productivity and efficiency of corporate management.The article describes the results of a study of tools for analysis and regulation of management activities implemented in the Russian Railways holding company based on the principles of organisation design. The subject of the study is management activity as an object of application of modern methods of analysis and labour rates.The objective of the study is to show the possibility and feasibility of using modern methods of analysis and regulation of labour on the example of a large transport company. The purposes of the study, the results of which are presented in this article, comprise identification of prerequisites for adoption of methods of analysis and regulation of management activities; assessment of possibilities of using the tools of functional analysis of organisation’s entities and divisions to increase efficiency of management activities; description of technologies for labour rate setting for management activities using the example of the Russian Railways holding company.The study is based on the use of methods of process analytics, functional analysis, labour rate setting, and organisation design.The main result of the study is development of methodological approaches to analysis and standardisation of managerial work in a transport company. These approaches will make it possible to reasonably develop labour standards and rates for managers, staffing plan, and adopt modern management practices in the Russian Railways holding company.