Consumer social responsibility (CnSR): antecedents and tool validation

PurposeGlobal warming and drastic environment fluctuations have given rise to worldwide emergency, demanding to discover the most unexplored area in the field of social responsibility that is, consumer social responsibility (CnSR). This study aims to define the novel term “CnSR” and its antecedents to accomplish long-term sustainability. An in-depth analysis is executed to discover key antecedents, and proposed tool validation is implemented with the help of the big size of consumer population.Design/methodology/approachPrimary data are collated using consumer responses, and reliability statistics were analyzed implementing Cronbach's alpha, and factor analysis is performed for required validation.FindingsProbing existing research, CnSR was mostly correlated with consumers’ ethical and moral behavior. The present work proposes a unique tool which has successfully revealed a broader approach resulting in four vital antecedents: environmental orientation (EO), ethical and moral disposition (EMD), spiritual orientation (SO) and orientation toward shared consumption (OSC). Cronbach's alpha is adopted to determine internal consistency of the survey and has showed precision of 0.953 which affirms accuracy of the proposed tool.Research limitations/implicationsSplitting of EO using factor analysis into environmental oriented preference (EOP) and recyclable oriented preference (ROP) has indicated further required inputs for better understanding.Practical implicationsSustainable issues were limited to corporates in the form of corporate social responsibility (CSR) activities. Present work demands consumer awareness about their consumption consequences and fix their responsibility to achieve long-term sustainability.Originality/valueThe present study is the first to identify the antecedents of CnSR and effectively demonstrates a tool for the same.

Probing Consumer Awareness & Barriers Towards Consumer Social Responsibility: A Novel Sustainable Development Approach

Global scenario has revealed paucity of consumers’ awareness towards their social responsibilities which is certainly crucial to step forward on path of sustainable development. Regulating corporates practices has practically struggled for resource wastage reduction, dipping environmental harm, and improving societal welfare. Only corporates efforts are insufficient for desired improvement of societal & environmental health and demand consumers understanding their responsible actions towards society & environment. Centre of attention is to identify relationship between Consumer Social Responsibility (CnSR) and Corporate Social Responsibility (CSR). This relationship is endeavored by means of relationship matrix in which four unique developments are considered and accordingly solutions are suggested. Existence of barriers hindering consumers green decisions have been observed and addressed for better understanding. A total of 600 structured questionnaires were distributed, of which 457 returned and included incomplete contents also. Analysis is finally executed using 429 complete responses. Results are utilized to overcome barriers and improvise the consumers’ awareness towards various antecedents of CnSR for required sustainable consumption. Consumers’ requires support towards sustainable choices and as their awareness level will increase, they will start understanding the implications of their consumption choices leading to long-term sustainable practices.

Fehlende Zahlungsbereitschaft für einen Emissionsausgleich im Luftverkehr

Consumer Social Responsibility lässt eine freiwillige CO2-Kompensation von Fluggästen erwarten. Dieser Beitrag untersucht anhand von Daten aus einer Onlinebefragung in Deutschland die Zahlungsbereitschaft hierfür. Die Ergebnisse belegen, dass eine Unkenntnis über die Möglichkeiten der Kompensation, asymmetrische Informationen mit Mängeln in der Transparenz und eine unzureichende Glaubwürdigkeit der Kompensationsangebote die Befragten in ihrer Zahlungsbereitschaft negativ beeinflussen. Infolge einer Adversen Selektion wird die Verantwortungsübernahme der Fluggäste unterbunden.