As the guidelines of human attitudes and behavior, the values are extremely important for individuals and for the society. All major societal flaws (violence, war, aggression, criminal, delinquency, lawlessness, corruption, ecological devastation, terrorism, totalitarianism, exploitation, misery, poverty, hunger, starvation, ignorance, fanaticism and others) are result of behavior that is as odd with basic human values. Thus, a value-congruent behavior is a necessary condition for stable and successful society and the strengthening of value-aligned behavior is a planetary task. Psychological research convincingly demonstrated that the values represent and occupy a great field of attitudes and beliefs, one of the three great domains of the psychological trilogy (personality; attitudes, beliefs and values; cognitive abilities). In psychology, we need a clear and elaborated theoretical explanation of values. A comprehensive theoretical model of values (CTV) was therefore developed in last decades. It comprises all important aspects of the values: the structure, hierarchical organization, development, cross-cultural validity and differences, connections to other important psychological and behavioral domains and the role of values in our life. The knowledge of values is necessary, yet it is not enough in order to cope with all risks of individual and societal welfare. Another requirement is therefore crucial, namely the abovementioned alignment of values and behavior. Values that are not accomplished or realized in our behavior are useless. Thus, the research of value–behavior relations is extremely important in psychology. It is one of essential pillars in the scientific basis of a stable society and has therefore tremendous practical consequences. It also brings us closer to the perennial question connected with the role of values in our life: does the behavior that is aligned and congruent with values make us happier or not. Thus, the final part of my lecture will be focused on the empirical answers to that question. And, as research results are proving, the life and behavior which are congruent with the values factually correlate with the happiness and general wellbeing.