scholarly journals Probing Consumer Awareness & Barriers Towards Consumer Social Responsibility: A Novel Sustainable Development Approach

2021 ◽  
Vol 16 (1) ◽  
pp. 89-96
Author(s):  
Mamta Soni ◽  
Sunny Dawar ◽  
Amit Soni

Global scenario has revealed paucity of consumers’ awareness towards their social responsibilities which is certainly crucial to step forward on path of sustainable development. Regulating corporates practices has practically struggled for resource wastage reduction, dipping environmental harm, and improving societal welfare. Only corporates efforts are insufficient for desired improvement of societal & environmental health and demand consumers understanding their responsible actions towards society & environment. Centre of attention is to identify relationship between Consumer Social Responsibility (CnSR) and Corporate Social Responsibility (CSR). This relationship is endeavored by means of relationship matrix in which four unique developments are considered and accordingly solutions are suggested. Existence of barriers hindering consumers green decisions have been observed and addressed for better understanding. A total of 600 structured questionnaires were distributed, of which 457 returned and included incomplete contents also. Analysis is finally executed using 429 complete responses. Results are utilized to overcome barriers and improvise the consumers’ awareness towards various antecedents of CnSR for required sustainable consumption. Consumers’ requires support towards sustainable choices and as their awareness level will increase, they will start understanding the implications of their consumption choices leading to long-term sustainable practices.

2019 ◽  
Vol 11 (20) ◽  
pp. 5808 ◽  
Author(s):  
Katarzyna Liczmańska-Kopcewicz ◽  
Katarzyna Mizera ◽  
Paula Pypłacz

In recent years, attention has been increasingly paid to social-, environmental-, and ecology-related issues in the areas of diverse business operations. The concept of sustainable development of enterprises is an attempt to integrate a diverse set of requirements for the development of companies in the long-term future. The concept, which is set in a contradictory context of economic, social, and environmental aspects, is an attempt to balance fundamentally divergent requirements and aspirations. Sustainable enterprise development can be a source of competitiveness, provided the opportunities related to it are identified and implemented in a proper way. The research objective of this study is to diagnose the relationship between the company’s orientation towards the implementation of sustainability assumptions, the degree of implementation of the objectives of the corporate social responsibility (CSR) strategy, as well as the creation of value in a sustainable enterprise. The survey was conducted on a sample of 165 FMCG (fast-moving consumer goods) sector enterprises. The results indicate the existence of a positive correlation between the variables analysed in the surveyed enterprises. Entrepreneurs guided by sustainable development pursue economic and non-economic values and have a more comprehensive set of appropriate measures necessary to create value in a sustainable enterprise, which consists of achieving economic, ecological, and social goals.


2016 ◽  
Vol 7 (2) ◽  
pp. 275-287 ◽  
Author(s):  
Cameron Richards ◽  
Irina Safitri Zen

Purpose The purpose of this paper is to develop and explore the policy concept of corporate social responsibility (CSR) as a focus for sustainable development. To this end, it develops and explores the implications of a distinction between CSR as a marketing strategy and a more sustainable long-term commitment to changes in organizational culture and also society. Design/methodology/approach This a conceptual paper which develops a policy research framework for examining the CSR rationale as well as general concept as applied to the “plastic bags” public awareness campaign in the Malaysian case study. On this basis, its central inquiry approach is to develop and explore the distinction between surface and deep modes of CSR policy implementation as also related modes of social learning. Findings The findings from the conceptual inquiry recognize that corporations which fail to apply a deep rather than a surface commitment to their own CSR polices will sooner or later be judged on that basis by their customers as well as external stakeholders. Although CSR policies will always involve a corporate marketing focus, this is sustainable only if framed by a long-term organizational commitment to accountable change. Originality/value The paper makes, develops and further explores a basic accountability distinction between surface and deep modes of CSR as a management commitment, corporate policy implementation and related processes of corporate cultural change. This links to the paper’s associated innovation of linking CSR as both internal organizational learning and a larger sustainable development process of social learning.


Author(s):  
E. U. Ganshina ◽  
I. L. Smirnova ◽  
S P. Ivanova

The topic of making investment and choosing the most effective trends of investing money is becoming more acute for today’s organizations due to numerous crisis economic events and accompanying difficulties with capital reproduction. In researching options of investment special attention is paid to strategic aspects of alternative financial and technological opportunities of putting in resources and forecasting the horizon of recovery of the investment. Apart from this, the research interest is aroused by the impact of basic lines of enterprises’ investment on the level of their economic results together with trends of providing long-term sustainable development. The authors analyzed cases of the biggest Russian industrial organizations, identified correlation between investment flows within the frames of the organization and the effect of investment on the basis of consolidated accounting of these companies. The article analyzes some investment projects of the NMLK Group and the PAO Sibur, for instance, introduction of innovation model of making forecast concerning breaking-down of critical equipment and the system of corporate social responsibility. The authors made recommendations on prioritization of aspects of socially important trends of investment for today’s big companies, which could lead to raising efficiency of organizations’ work and thus to principles of sustainable development


2020 ◽  
Vol 11 (4) ◽  
pp. 1253
Author(s):  
Orose LEELAKULTHANIT

Taking a strategic approach to sustainable consumption can help local and international companies achieve their sustainable development goals that focus on responsible production and consumption. The aim of this study is to shed some light on this issue by reviewing the literature on the relationship between corporate social responsibility and sustainable development, and also discusses the issue of sustainable consumption in Thailand. In general, the approaches to sustainable consumption can be classified according to two categories: consuming less and consuming ‘right’ through the purchase of green products. A detailed discussion of the strategic approaches to sustainable consumption is included in the article.


Author(s):  
Robert Nowacki ◽  
Katarzyna Wasilik

Functioning under the conditions of sustainable development requires companies to take into account not only their own economic interests but also to pay attention to general economic and social issues, including sustainable consumption. The aim of the article is to analyze the relationship between the declared awareness and interest in corporate social responsibility (CSR) activities among young consumers and the familiarity with and trust in the certificates confirming adherence to sustainable production principles. The results of quantitative research conducted on a sample of consumers aged 19–35 form the basis for this discussion. The findings of the study indicate that the knowledge of the CSR concept is determined by the knowledge of the certificates and trust in them to a much greater degree than by the demographic and economic characteristics of young consumers.


Author(s):  
Giovanna Pegan ◽  
Gabriella Schoier ◽  
Patrizia de Luca

Industries have to rethink their value creation processes in a sustainable perspective. In order to satisfy their stakeholders and pursue the well-being of society in the long term, manufacturers must operate under corporate social responsibility (CSR). Embodying the identity of multiple stakeholders, consumers are the key to ensuring the success of sustainability efforts. This chapter analyses the relevance of CSR from the perspective of consumer perception, which has been neglected thus far in literature. The chapter also embraces the idea that CSR and sustainable consumption are two sides of the same coin that need to be integrated in order to create sustainable industrial value. After the theoretical background, this work presents and discusses the results of an empirical research focused on an emblematic industry and brand. The findings support the idea that although a company is trying to seize Industry 4.0. opportunities for sustainability, its efforts can be partly hampered by consumers' lack of perception or their misperception.


2020 ◽  
Vol 12 (5) ◽  
pp. 1811 ◽  
Author(s):  
Haifeng Zhang ◽  
Zhuo Zhang ◽  
Ekaterina Steklova

Reserve financial flexibility relates to the long-term development of enterprises. Enterprise managers pay more and more attention to the financial flexibility of reserves, which, however, will cause problems such as insufficient investment and inefficient use of funds. This paper collects data from the listed companies in the Shanghai and Shenzhen Stock Exchanges from 2009 to 2017. Our main results include the following. First, corporate social responsibility has a certain substitution effect on financial flexibility. Second, after excluding state-owned enterprises and politically-linked enterprises, there is a stronger substitution effect between social responsibility and financial flexibility for private enterprises without political connections. Third, the substitution effect between social responsibility and financial flexibility is stronger in companies with high environmental uncertainty and financing constraints. Furthermore, using a 2SLS procedure, we have verified that the substitution effect between social responsibility and financial flexibility is robust.


10.33117/512 ◽  
2017 ◽  
Vol 13 (1) ◽  
pp. 47-69

Purpose: This paper presents aspects of a Corporate Social Responsibility (CSR) Implementation Success Model to guide CSR engagements. Design/methodology/approach: A qualitative case methodology is used to investigate two CSR companies in Uganda. Semi-structured interviews with managers and stakeholders are conducted. Data triangulation includes reviewing CSR reports and documents, and visiting communities and CSR activities/projects mentioned in the case companies’ reports. Grounded theory guides the data analysis and aggregation. Findings: The findings culminate into a “CSR Implementation Success Model. ” Key aspects of CSR implementation success are identified as: (i) involvement of stakeholders and management (i.e., co-production) at the start and during every stage of CSR implementation; (ii) management of challenges and conflicts arising within/outside of the company itself; and (iii) feedback management or performance assessment—i.e., accountability via CSR communications and reporting. Stakeholder involvement and feedback management (accountability) are pivotal, though all three must be considered equally. Research limitations: The studied companies were large and well-established mature companies, so it is unclear whether newer companies and small and medium-sized enterprises would produce similar findings. Practical implications: Successful CSR implementation starts with a common but strategic understanding of what CSR means to the company. However, CSR implementation should (i) yield benefits that are tangible, and (ii) have a sustainable development impact because these two aspects form implementation benchmarks. Additionally, top management should be involved in CSR implementation, but with clear reasons and means. Originality/value: This paper unearths a CSR Implementation Success Model that amplifies views of “creating shared value” for sustainable development. It guides organizations towards strategic CSR, as opposed to the responsive CSR (returning profits to society) that largely dominates in developing countries. Additionally, it explains how to add value to the resource envelope lubricating the entire CSR implementation process


2019 ◽  
Vol 2019 ◽  
pp. 236-237
Author(s):  
Yuan Ling Jin ◽  
◽  
Daniela Delieva ◽  
Hyo Jin Eom ◽  
Seung Ki Moon ◽  
...  

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