Probing Consumer Awareness & Barriers Towards Consumer Social Responsibility: A Novel Sustainable Development Approach
Global scenario has revealed paucity of consumers’ awareness towards their social responsibilities which is certainly crucial to step forward on path of sustainable development. Regulating corporates practices has practically struggled for resource wastage reduction, dipping environmental harm, and improving societal welfare. Only corporates efforts are insufficient for desired improvement of societal & environmental health and demand consumers understanding their responsible actions towards society & environment. Centre of attention is to identify relationship between Consumer Social Responsibility (CnSR) and Corporate Social Responsibility (CSR). This relationship is endeavored by means of relationship matrix in which four unique developments are considered and accordingly solutions are suggested. Existence of barriers hindering consumers green decisions have been observed and addressed for better understanding. A total of 600 structured questionnaires were distributed, of which 457 returned and included incomplete contents also. Analysis is finally executed using 429 complete responses. Results are utilized to overcome barriers and improvise the consumers’ awareness towards various antecedents of CnSR for required sustainable consumption. Consumers’ requires support towards sustainable choices and as their awareness level will increase, they will start understanding the implications of their consumption choices leading to long-term sustainable practices.