Names become attached to individuals, real kinds, properties, and so forth through conventions, that is, through the setting and following of precedents, patterns that continue to be reproduced because they serve communicative functions. Each precedent follower repeats what was done before, but “what was done before” can be interpreted in different ways. Stabilizing these precedents are the real kinds and property peaks in the natural world that make cognition possible. Names are not tethered to any necessary properties or descriptions but to property peaks and to the clusters that are real kinds as wholes. They are directly referential, providing no foundation for an analytic/synthetic distinction. The understanding that language imparts to an interpreter is idiosyncratic, depending on the interpreter’s prior knowledge of the world itself. Words do not create boundaries where there were none before but exploit the clumpy though often unclear structure that the world presents.