The Influence of Messaging on Perceptions of Careers in Veterinary Medicine: Do Gender Stereotypes Matter?

The veterinary medical workforce is increasingly female; occupational feminization often transfers stereotypes associated with the predominant gender onto the profession. It is unknown whether within veterinary medicine a feminized public image is a possible contributor to the reduction in male applicants to training programs. The influence of stereotypically gendered messaging on how male and female undergraduate students perceive veterinary medicine was investigated in 482 undergraduate students enrolled in five introductory or second-level biology courses. Two short videos introducing the field of veterinary medicine were developed with imagery and language selected to emphasize either stereotypic feminine ( communal) or masculine ( agentic) aspects of the field. Participant groups were randomly assigned one of the two videos (feminine/communal or masculine/agentic) or no video (no exposure). An outcome survey elicited impressions of the field of veterinary medicine and gathered demographic data. There was a significant linear trend of condition on perception of the profession as feminine or masculine and on perception of the activities of a veterinarian as feminine/communal or masculine/agentic. Female participants were significantly more likely to agree that someone of their gender would be valued in the profession. Male participants reported significantly higher self-efficacy scores for performing the tasks of a veterinarian when they viewed the feminine stereotype video. These results demonstrate that gendered perceptions of the field can be manipulated. Intentional gendered messaging should be further explored as one strategy to broaden the talent pool in the workforce by attracting men back to the field.

The Occupational Feminization of Wages

This article updates the 1995 study by Macpherson and Hirsch that used monthly Current Population Survey (CPS) data from 1973 to 1993 to examine the effects of occupational gender composition on earnings. In the updating process, the authors correct for biases in this data set that are attributable to the inclusion of imputed earners and the misreporting of occupation. They use CPS data from 1996 to 2010 to provide cross-sectional estimates of the impact of the feminization of occupations on wages, as well as its contribution to the gender wage gap. Longitudinal CPS data indicate that the negative effects of gender composition on earnings observed in cross-sectional data are lessened when researchers control for observed heterogeneity and are much reduced when controlling for unobserved heterogeneity. These findings are confirmed using much longer panels from the National Longitudinal Survey of Youth 1979 (NLSY79). Finally, the use of synthetic panels of aging cohorts suggests that wage penalties are largest for younger cohorts in predominantly female occupations.

Occupational Desegregation in the 1970s: Integration and Economic Equity?

During the 1970s, women made dramatic inroads into a select number of traditionally male occupations. Although media pundits touted women's gains as dramatic, there is reason to suspect whether these inroads actually represent progress for women. Using a queuing perspective, we examine whether women's gains represent genuine integration, ghettoization, or resegregation, and whether women gained economically from occupational feminization. Case studies of fourteen occupations that became feminized during the 1970s reveal that women's occupational and economic progress relative to men was disappointing. While women did make inroads into traditionally male occupations, they gained access to them because the occupations had lost much of their attractiveness to men and were becoming less advantageous for women as well. The desegregation of census occupational titles masked substantial internal segregation. In those occupations in which the wage gap did decline, it did so more because of declines in men's real earnings than because of increases in women's.