Electronic Marketing Reality in Elite Players in Iraq

The research aimed at identifying the reality of electronic marketing in elite athletes. The researchers used the descriptive method on (193) athletes from different sports; individual and team. Direct questions and an electronic marketing scale were applied to conclude that athletic shows come first in most bought goods. The results showed that there is a difference between direct and electron shopping in favor of direct shopping. In addition to that, the results showed that sports federations do not provide athletes with proper apparels and equipment thus placing financial burdens on the athlete. Finally, the researchers concluded that language was not a barrier in electronic shopping, lack of safety and trust was the main barriers for athletes in electronic shopping.

Consumer lifestyle before and during COVID 19 virus pandemic

The proclamation of the COVID 19 virus pandemic has changed the way people live in almost all parts of the world. Due to the pandemic, consumers are adapting to the new circumstances not only by respecting epidemiological measures but also by changing their habits in everyday life. The aim of this paper is to identify changes in consumer lifestyle as a consequence of the current COVID 19 pandemic. The research was conducted on a sample of 153 respondents by observing their eating habits, travel, use of electronic shopping and payment channels and healthy lifestyle. Based on the analysis of the collected primary data in the SPSS program, the results indicate that lifestyle related to travel, use of electronic shopping and payment channels and healthy lifestyle significantly differs, while eating habits also changed but in lower degree. The conducted research contributes to the generation of useful knowledge in order to better understand the COVID 19 virus, which is still unknown to the scientific community and various market actors, as well as its effects on everyday life of people.

Exploring Challenges of Web-Based Purchasing

The main goal of the current article was to review challenges of online purchasing. Theoretically, this research has few benefits and has importance which the findings of this study will listing the crucial challenges that need to be addressed and tackled to achieve the success of E-commerce (and precisely electronic-shopping) in companies. It encourages additional utilization of technologies of Electronic-Commerce, styles the e-transaction practice at ease, boosts the amount of acknowledgement and adoption of this online technology, results in advancement of online customer responsibility, presents the loyalty concept, raise customer satisfaction, sustains longer-term relationship with clienteles and contributions to obtaining of competitive advantages.

The impact of electronic payment on electronic shopping decision in Jordan

Rapid changes in the world of the Internet have led to changes in the electronic markets, especially the speed of information creation compared to normal markets, the reduction of the time between the search and the product, and the ability of the seller and buyer to deal with each other despite the distance between them, The electronic shopping decision depends on the method of payment. This study attempts to measure the effect of e-cards on the decision of e-shopping in Jordan through four aspects, namely: use and reliability, trust and safety, type of e-card and perception. The study reiterated that there is a positive relationship between the use and reliability of electronic cards and the decision of electronic shopping, where the use of electronic cards increases the decision of online shopping, the study also concluded that the type of electronic card and payment method affects the electronic purchase decision (credit card, debit card, prepaid card, cash on delivery).